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Why Kenya is the Next Tech Capital: 2013 Sector Trends Online Social Mobile
 

Why Kenya is the Next Tech Capital: 2013 Sector Trends Online Social Mobile

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Would you like to be part of an incredible growth opportunity in an emerging market? Check out this presentation and discover why Nairobi is one of the hottest topics in the worldwide tech scene right ...

Would you like to be part of an incredible growth opportunity in an emerging market? Check out this presentation and discover why Nairobi is one of the hottest topics in the worldwide tech scene right now! This new presentation contains up-to-date (June 2013) stats, trends and information on all the African and Kenyan sectors that are skyrocketing right now: internet, mobile, social, startup and technology.

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    Why Kenya is the Next Tech Capital: 2013 Sector Trends Online Social Mobile Why Kenya is the Next Tech Capital: 2013 Sector Trends Online Social Mobile Presentation Transcript

    • Ansr.io SILICON SAVANNAH WHY NAIROBI IS THE NEXT WORLD TECH CAPITAL June  2013   Sofia  Zab  
    • THIS PRESENTATION IS INTERACTIVE! YOU CAN CLICK ON Ansr.io LINKS, ICONS & LOGOS: Æ   Ansr.io
    • Ansr.io THAT AFRICA’S FASTEST GROWING MOBILE MARKET IN THE WORLD? DID YOU KNOW... IS THE JUNE 2013 | KENYA TECH SECTOR 2013 | WWW.ANSR.IO| SIIM@ANSR.IO | 144a CLERKENWELL ROAD,EC1R 5DF LONDON UK
    • KEY AFRICA MOBILE TRENDS Mobile  =  4.4%  of  African  GDP   500  million  mobile  connections  in  2013   #   Mobile  has  contributed  $32  billion  to  the  Sub-­‐Saharan   African  economy,  which  has  been  growing  at  5%  during  the   last  decade.   Mobile  connections  in  Sub-­‐Saharan  Africa  are    projected  to   increase  by  an  additional  50%  by  2018.       Ansr.io JUNE 2013 | KENYA TECH SECTOR 2013 | WWW.ANSR.IO| SIIM@ANSR.IO | 144a CLERKENWELL ROAD,EC1R 5DF LONDON UK M&C  Saatchi  Mobile,  March  2013   82%  annual  mobile  growth  rate   Between  2010-­‐2013  Africa  was  the  fastest  growing  region  in   terms  of  mobile  broadband.         O eMarketer,  Jan  2013     ITU,  February  2013   I  
    • UNDERSEA CABLES AFRICAN Ansr.io JUNE 2013 | KENYA TECH SECTOR 2013 | WWW.ANSR.IO| SIIM@ANSR.IO | 144a CLERKENWELL ROAD,EC1R 5DF LONDON UK INTERNET
    • Ansr.io JUNE 2013 | KENYA TECH SECTOR 2013 | WWW.ANSR.IO| SIIM@ANSR.IO | 144a CLERKENWELL ROAD,EC1R 5DF LONDON UK Internet  users  in  2010  as  a  percentage  of  a   country’s  population   Kenya   Source:  Wikipedia.com,  June  2013  
    • KENYA’S TELECOM REVOLUTION Ansr.io JUNE 2013 | KENYA TECH SECTOR 2013 | WWW.ANSR.IO| SIIM@ANSR.IO | 144a CLERKENWELL ROAD,EC1R 5DF LONDON UK Source:  World  Bank,  2010  
    • KEY STATS KENYA 41.6  Million   41%   O 78%   20.3  million   T 75%   251,000   INTERNET PENETRATION 2013 MOBILE PHONE PENETRATION POPULATION POPULATION UNDER 18 ANNUAL GROWTH LANDLINE PHONES ,   cck.go.ke  April  2013   Ansr.io JUNE 2013 | KENYA TECH SECTOR 2013 | WWW.ANSR.IO| SIIM@ANSR.IO | 144a CLERKENWELL ROAD,EC1R 5DF LONDON UK Sources:  Dahlberg,  April  2013  
    • Ansr.io JUNE 2013 | KENYA TECH SECTOR 2013 | WWW.ANSR.IO| SIIM@ANSR.IO | 144a CLERKENWELL ROAD,EC1R 5DF LONDON UK Figure 3: Mobile Penetration (%) Source:  CCK,  Operators’  Returns 1.2 Mobile Money Transfer Service As shown in Table 3, the mobile money transfer service continued to record tremendous growth during the period. The number of mobile money transfer subscribers grew by 9.4 percent to 21.1 million up from 19.3 million recorded in the previous period. Similarly, the total deposits grew by 10.3 percent to 226 billion up from 205 billion recorded during HIGH GROWTH
    • HIGH GROWTH Ansr.io JUNE 2013 | KENYA TECH SECTOR 2013 | WWW.ANSR.IO| SIIM@ANSR.IO | 144a CLERKENWELL ROAD,EC1R 5DF LONDON UK As Figure 7 illustrates, the quarter under review recorded growth of 4.3 percentage points of the people with access to the internet to reach 41.1 percent up from 36.8 percent in the previous period. An increase of 18.4 percentage points was recorded compared to the same period of the previous year. Figure 7: Estimated Number of Internet Users and Internet Penetration Source:  CCK,  Operators’  Returns The level of concentration as measured by market share by subscription in the mobile data/Internet market segment changed for the four mobile operators during the period. Safaricom Limited increased its market share by subscription to 72.6 percent during the
    • Mobile  data  continues   to  dominate  the   internet  market,   contributing  99%  of  the   total  internet/data   subscriptions     “ ” Source:  CCK,  April  2013     Ansr.io JUNE 2013 | KENYA TECH SECTOR 2013 | WWW.ANSR.IO| SIIM@ANSR.IO | 144a CLERKENWELL ROAD,EC1R 5DF LONDON UK
    • KENYA MOBILE NETWORKS Source:  CCK,  April  2013   11%   8%   17%   64%   Essar  Telecom   Orange   Airtel   Safaricom   MAIN NETWORKS & NUMBER OF SUBSCRIBERS Ansr.io JUNE 2013 | KENYA TECH SECTOR 2013 | WWW.ANSR.IO| SIIM@ANSR.IO | 144a CLERKENWELL ROAD,EC1R 5DF LONDON UK 19.814  million   5.205  million   2.484  million   .227  million  
    • MOST KENYANS USE FEATURE PHONES Ansr.io JUNE 2013 | KENYA TECH SECTOR 2013 | WWW.ANSR.IO| SIIM@ANSR.IO | 144a CLERKENWELL ROAD,EC1R 5DF LONDON UK Source:  statcounter.com   45%   of  Kenyans  using  the  mobile  web…   have  a     phone   Use  Android  32%  
    • MOST KENYANS USE FEATURE PHONES Ansr.io JUNE 2013 | KENYA TECH SECTOR 2013 | WWW.ANSR.IO| SIIM@ANSR.IO | 144a CLERKENWELL ROAD,EC1R 5DF LONDON UK Source:  statcounter.com  
    • HOW DO KENYANS USE THEIR MOBILES? Source:  iHubResearch,  2011   Ansr.io JUNE 2013 | KENYA TECH SECTOR 2013 | WWW.ANSR.IO| SIIM@ANSR.IO | 144a CLERKENWELL ROAD,EC1R 5DF LONDON UK
    • HOW DO KENYANS USE THEIR MOBILES? Ansr.io JUNE 2013 | KENYA TECH SECTOR 2013 | WWW.ANSR.IO| SIIM@ANSR.IO | 144a CLERKENWELL ROAD,EC1R 5DF LONDON UK Kenya  has  the  second  most  active  Twitter   users  in  Africa  after  South  Africa       2.4  million  tweets  were  sent  out  in  the  final   3  months  of  2011.     1.8  million  Kenyans  use  Facebook.   SOCIAL MEDIA IN KENYA Source:  socialbakers.com  
    • Ansr.io JUNE 2013 | KENYA TECH SECTOR 2013 | WWW.ANSR.IO| SIIM@ANSR.IO | 144a CLERKENWELL ROAD,EC1R 5DF LONDON UK Infographic  designed  by   @invanisawesome  
    • Ansr.io JUNE 2013 | KENYA TECH SECTOR 2013 | WWW.ANSR.IO| SIIM@ANSR.IO | 144a CLERKENWELL ROAD,EC1R 5DF LONDON UK
    • KENYA ECOMMERCE Source:  Jana,  March  2013   Ansr.io JUNE 2013 | KENYA TECH SECTOR 2013 | WWW.ANSR.IO| SIIM@ANSR.IO | 144a CLERKENWELL ROAD,EC1R 5DF LONDON UK 77,1%  of  Internet-­‐enabled   mobile  phone  users  in   Kenya  buy  products  online.   Their  favourite   eCommerce  websites  are:   OLX,  Amazon,  eBay,   Google  and  WapTrick.   Ã Ã Applications  such  as   PesaPal  allow  payment   with  mobile  money.   Ã
    • Source:  Jana,  March  2013   Ansr.io JUNE 2013 | KENYA TECH SECTOR 2013 | WWW.ANSR.IO| SIIM@ANSR.IO | 144a CLERKENWELL ROAD,EC1R 5DF LONDON UK
    • KENYA IS THE Ansr.io IN MOBILE MONEY TRANSFER SERVICES JUNE 2013 | KENYA TECH SECTOR 2013 | WWW.ANSR.IO| SIIM@ANSR.IO | 144a CLERKENWELL ROAD,EC1R 5DF LONDON UK GLOBAL LEADER
    • HOW MOBILE MONEY IS USED Ansr.io JUNE 2013 | KENYA TECH SECTOR 2013 | WWW.ANSR.IO| SIIM@ANSR.IO | 144a CLERKENWELL ROAD,EC1R 5DF LONDON UK …and  all  without  needing  a  bank  account,   bank  card,  smartphone  or  contract!     Send  money  to   relatives  and   friends  –  even   from  abroad   Disburse   salaries  and  pay   bills   Loans  and   Savings   Products   Mobile  top-­‐ups   (eg  29%  of   Safaricom  top-­‐ ups)   In-­‐Store   purchases   M-­‐ticketing  
    • MOBILE MONEY PENETRATION Ansr.io JUNE 2013 | KENYA TECH SECTOR 2013 | WWW.ANSR.IO| SIIM@ANSR.IO | 144a CLERKENWELL ROAD,EC1R 5DF LONDON UK Source:  CCK,  April  2013     2/3   of  Kenyans  over  15  are  subscribed   to  mobile  transfer  services   $2.63bn   USD   In  the  final  quarter  of  2012,   deposits  totalled  
    • KENYA MOBILE MONEY Ansr.io JUNE 2013 | KENYA TECH SECTOR 2013 | WWW.ANSR.IO| SIIM@ANSR.IO | 144a CLERKENWELL ROAD,EC1R 5DF LONDON UK Sources:  Economist,  May  2013;  Safaricom,  2013     Launched  in  2007  by  Safaricom  Ã 25%  of  the  country’s  GDP  flows   through  it   Ã 19  million  total  users,  monthly  active   user  base  of  10.5  million     Ã
    • KENYA MOBILE MONEY Ansr.io JUNE 2013 | KENYA TECH SECTOR 2013 | WWW.ANSR.IO| SIIM@ANSR.IO | 144a CLERKENWELL ROAD,EC1R 5DF LONDON UK Sources:  Economist,  May  2013;  Safaricom,  2013     M-­‐PESA  contributes  to  18%  of   Safaricom’s  total  revenue,  more   than  SMS  and  data  put  together     Ã M-­‐PESA  has  over  60.000  agents,   26000  of  whom  were  recruited  in   2012.   Ã In  2012  M-­‐PESA  revenues  grew  by   29%   Ã 78%  of  mobile  money  subscribers   use  M-­‐PESA   Ã
    • SILLICON SAVANNAH
    • Ansr.io JUNE 2013 | INDONESIA MOBILE MARKET OVERVIEW | WWW.ANSR.IO| SIIM@ANSR.IO | 144a CLERKENWELL ROAD,EC1R 5DF LONDON UK ““Launched  in  January  2013,  Konza   technology  city  is  expected  to   cement  Kenya’s  role  as  a  regional   technology  leader  in  Africa.       The  project  is  expected  to  cost   $10  billion  and  create  more  than   200,000  jobs”   Source:  theafricareport.com,  April  2013   STRONG KENYAN GOVERNMENT LEADERSHIP
    • Ansr.io JUNE 2013 | INDONESIA MOBILE MARKET OVERVIEW | WWW.ANSR.IO| SIIM@ANSR.IO | 144a CLERKENWELL ROAD,EC1R 5DF LONDON UK “Kenya’s  growth  has  been   attributed  to  strong  national   leadership,  particularly  the   establishment  of  a  strong   regulator  and  the  inclusion  of  ICT   as  a  pillar  for  national  growth  in   the  Vision  2030  plan.     Source:  Dalberg,  April  2013   STRONG KENYAN GOVERNMENT LEADERSHIP
    • Ansr.io JUNE 2013 | INDONESIA MOBILE MARKET OVERVIEW | WWW.ANSR.IO| SIIM@ANSR.IO | 144a CLERKENWELL ROAD,EC1R 5DF LONDON UK STRONG KENYAN GOVERNMENT LEADERSHIP Kenya  was  the  first  country  in  Sub-­‐Saharan  Africa   to  introduce  a  government  open  data  portal     Central  drive  to  increase  access  to  bandwidth     More  than  80%  SMEs  surveyed  expect  that  the   Internet  will  help  them  grow  their  business,  and   70%  of  those  expect  to  hire  new  employees  as  a   result       ICT  has  led  to  innovation  across  departments  in   Kenya  eg  online  training  of  Nurses     Kenya  has  a  strong  business  environment  and   good  education  system  but  weaker  physical   infrastructure.     Ã Ã Ã Ã Ã
    • THERE ARE 50 AFRICAN TECH HUBS... Ansr.io JUNE 2013 | KENYA TECH SECTOR 2013 | WWW.ANSR.IO| SIIM@ANSR.IO | 144a CLERKENWELL ROAD,EC1R 5DF LONDON UK Source:  https://africahubs.crowdmap.com/  
    • TOP KENYAN TECH ORGS Ansr.io JUNE 2013 | KENYA TECH SECTOR 2013 | WWW.ANSR.IO| SIIM@ANSR.IO | 144a CLERKENWELL ROAD,EC1R 5DF LONDON UK Identifying,  nurturing,  and  helping  to  build   sustainable  East  African  enterprises  with  a  mobile   technology  focus.   Nairobi’s  Innovation  Hub  for  the  technology   community  is  an  open  space  for  the  technologists,   investors,  tech  companies  and  hackers  in  the  area.   It  has  over  10.000  members,  150  incubated   companies  and  backing  from  companies  including   Google,  Intel  and  Samsung.      
    • Ansr.io JUNE 2013 | KENYA TECH SECTOR 2013 | WWW.ANSR.IO| SIIM@ANSR.IO | 144a CLERKENWELL ROAD,EC1R 5DF LONDON UK Provide  access  to  seed  funding  (up  to  $100,000),   mentorship,    collaborative  working  space  in  the   heart  of  Nairobi’s  business  district,    intensive  series   of  workshops  and  access  to  investors.   VC4Africa  is  the  largest  online  community  of   venture  capitalists,  angels  and  entrepreneurs   dedicated  to  building  businesses  on  the  African   continent.     Savannah  Fund  is  a  seed  capital  fund  specializing  in   US$25,000-­‐US$500,000  investments  in  early  stage   high  growth  technology  (web  and  mobile)  startups   in  sub-­‐Saharan  Africa.     TOP KENYAN TECH ORGS
    • TOP KENYAN TECH ORGS Ansr.io JUNE 2013 | KENYA TECH SECTOR 2013 | WWW.ANSR.IO| SIIM@ANSR.IO | 144a CLERKENWELL ROAD,EC1R 5DF LONDON UK Business  incubator  focused  on  providing  the  right   ingredients  to  turn  business  ideas  into  viable   startups.   Three-­‐month  accelerator  programme  in  Nairobi   and  Cape  Town,  investing  up  to  $100k  in  10-­‐12   startups.  Funding,  entrepreneurs-­‐in-­‐residence  and   office  space  provided.     TOP KENYAN TECH ORGS
    • KENYA Ansr.io STARTUPS... JUNE 2013 | KENYA TECH SECTOR 2013 | WWW.ANSR.IO| SIIM@ANSR.IO | 144a CLERKENWELL ROAD,EC1R 5DF LONDON UK HAS LOTS OF COOL
    • Ansr.io JUNE 2013 | KENYA TECH SECTOR 2013 | WWW.ANSR.IO| SIIM@ANSR.IO | 144a CLERKENWELL ROAD,EC1R 5DF LONDON UK REAL-TIME CROWDSOURCED CRISIS-MAPPING •  Ushahidi  is  an  open-­‐source   tool  to  crowd-­‐source   information  using  SMS,  e-­‐mail,   Twitter  and  the  web.       •  Used  in  128  countries  to  map  &   respond  to  crises  including   Haiti  earthquake,  US  Oilspill  &   Kenyan  election  monitoring.    
    • AFRICA’S ANSWER TO INTERNET CONNECTIVITY BRCK  is  a  back-­‐up  generator  for  the  internet.     •  A  router  for  20  people  with  8+  hours  of  battery   for  when  the  power  goes  out   •  Fails  over  to  3g  when  the  Internet  goes  out  and   can  become  a    travelling  mobile  hotspot  
    • •  M-­‐Farm  provides  farmers  with  access  to  current  market  prices   •  Aggregates  their  needs  into  discount  orders  with  suppliers   •  Gives  them  direct,  collective  access  to  both  regional  and   export  markets   HELPING FARMERS THROUGH THE MEDIUM OF SMS
    • MKOPA Ansr.io JUNE 2013 | KENYA TECH SECTOR 2013 | WWW.ANSR.IO| SIIM@ANSR.IO | 144a CLERKENWELL ROAD,EC1R 5DF LONDON UK M-­‐KOPA  provides  affordable   solar-­‐powered  lighEng  and  mobile   charging  to  rural  Kenyans  on  a   pay-­‐as-­‐you-­‐go  basis,  with   payment  via  M-­‐PESA   RENT-TO-OWN SOLAR FINANCING
    • WANT TO REACH KENYAN CONSUMERS? MOBIE SURVEYS  The  fastest  and  most  convenient  way  of   researching  Kenya’s  consumers  is  with   mobile  surveys.   We  offer  access  to  profiled  consumer   panels  of  smartphone,  feature  phone   and  tablet  users.   You  will  only  pay  for  completed   surveys  that  fit  your  target   market.       Learn  more   Ansr.io JUNE 2013 | KENYA TECH SECTOR 2013 | WWW.ANSR.IO| SIIM@ANSR.IO | 144a CLERKENWELL ROAD,EC1R 5DF LONDON UK
    • UNDERSTAND CONSUMERS How  often  does  she   use…?   What  does  she   think  about  …?     What  challenges  is   she  facing?   What  are  her   habits?   How  much   does  she  spend   on…?     Where  does   she  buy…?     Ansr.io JUNE 2013 | KENYA TECH SECTOR 2013 | WWW.ANSR.IO| SIIM@ANSR.IO | 144a CLERKENWELL ROAD,EC1R 5DF LONDON UK
    • Instant Price calculator Our  mobiles  are   always  with  us.  We   deliver  most  survey   results  within  24   hours.   IMMEDIATE RESPONSE   Go!   //About us TRANSFORM your business With mobile surveys Ansr.io % We  can  help  you   reach  all  consumer   groups,  no  matter   what  device  they’re   using.   ANY DEVICE  % Access  consumers  in   emerging  and   growth  markets  –   even  if  you  don’t   have  a  big  budget.     Reach ANYONE  %
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