Your SlideShare is downloading. ×
0
S S E  Cola wars group 8
S S E  Cola wars group 8
S S E  Cola wars group 8
S S E  Cola wars group 8
S S E  Cola wars group 8
S S E  Cola wars group 8
S S E  Cola wars group 8
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

S S E Cola wars group 8

199

Published on

Published in: Business, Education
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
199
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Cola WarsContinue
    Will Day #40080
    Sofia Hjelm #40092
    Oskar Karlsson #40104
    Julie Miller #40078
    Sarmad Saleem #70408
    Media Management spring 2010
    Instructor Robin Teigland
  • 2. Is the concentrate industry profitable?
    1)
  • 3. Profitability of the bottlingindustry
    2)
  • 4. Conclusions
    Concentrateproducershavesupplier power over the bottlers
    The concentrateindustryproducesuniqueproductswhereas the bottlingindustryproductsproducesgenericproducts
    Pretax margin
    Concentrate industry 35 % of sales
    Bottling industry 9 % of sales
  • 5. Challenges
    The five forces analysis enables formulating a better strategy and how to be more profitable
    International differences
    Health consciousness
    Consumer preferences
    3)
  • 6. Cola wars
    The competition between Coke and Pepsi has increased industry profits
    Increased barriers to entry (high marketing costs)
    The war has strengthened the entire category
    The war has made the benefits of the category more emotional which would enable higher prices
  • 7. Sources
    Porter ME, ”The fivecompetetiveforces that shapecompetetivestrategy”, HBR 2008
    Cola warscontinue: coke and pepsi in the twenty-firstcentury, Harvard Business School

×