World Domination | Social Media and some interesting research questions they raise
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World Domination | Social Media and some interesting research questions they raise

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Lecture for the students of Digital Creativity and New Media Management, Birkbeck, University of London. February 2011

Lecture for the students of Digital Creativity and New Media Management, Birkbeck, University of London. February 2011

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  • Source:http://www.flickr.com/photos/rizzato/2342959844/ by Roberto Rizzato "PixJockey"
  • Source:http://www.flickr.com/photos/kevinsteele/24771587/ by Shannon Coffey
  • Source: http://www.flickr.com/photos/kevinsteele/24771587/ by Kevin Steele
  • Source:http://www.flickr.com/photos/lac-bac/4678566829/ by Library and Archives/Bibliothèque et Archives Canada
  • Source:http://www.flickr.com/photos/lac-bac/4678566829/ by Library and Archives/Bibliothèque et Archives Canada
  • Source:http://www.flickr.com/photos/lac-bac/4678566829/ by Library and Archives/Bibliothèque et Archives Canada
  • Source:http://www.flickr.com/photos/lac-bac/4678566829/ by Library and Archives/Bibliothèque et Archives Canada
  • Source:http://www.flickr.com/photos/lac-bac/4678566829/ by Library and Archives/Bibliothèque et Archives Canada
  • Source:http://www.flickr.com/photos/lac-bac/4678566829/ by Library and Archives/Bibliothèque et Archives Canada
  • Source: http://www.bbc.co.uk/worldservice/documentaries/2010/05/100511_every_picture_tells_a_story.shtml
  • Source: http://www.buzzfeed.com/mjs538/the-best-egypt-protest-signs-from-around-the-world?awesm=awe.sm_5G0rg&utm_content=awesm-tweet-button-horizontal&utm_medium=awe.sm-twitter&utm_source=twitter.com
  • Source: http://www.buzzfeed.com/mjs538/the-best-egypt-protest-signs-from-around-the-world?awesm=awe.sm_5G0rg&utm_content=awesm-tweet-button-horizontal&utm_medium=awe.sm-twitter&utm_source=twitter.com
  • Source:http://www.flickr.com/photos/lac-bac/4678566829/ by Library and Archives/Bibliothèque et Archives Canada
  • Source:http://www.flickr.com/photos/lac-bac/4678566829/ by Library and Archives/Bibliothèque et Archives Canada
  • Source:http://www.viralblog.com/research/twitter-facts-figures/
  • Source:http://www.edopter.com/trends/MySpace_is_Dead
  • Source:http://www.edopter.com/trends/MySpace_is_Dead
  • Source:http://www.edopter.com/trends/MySpace_is_Dead
  • Source:http://www.flickr.com/photos/orinrobertjohn/1517422269/ by Orin Zebest
  • Source:http://www.flickr.com/photos/orinrobertjohn/1517422269/ by Orin Zebest
  • Source http://www.flickr.com/photos/create-learning/2625293639/
  • Source http://www.flickr.com/photos/create-learning/2625293639/
  • Source: http://www.flickr.com/photos/aeruginosa/1443259657/

Transcript

  • 1. WORLD DOMINATION:Intro to Social Media and some interesting research questions they raise Sofia Gkiousou Birkbeck, University of London February 2011
  • 2. Marketing is no longer aboutthe stuff that you make, but about the stories you tell. Seth Godin
  • 3. The new tech Smaller, faster, better?
  • 4. The cult ofthe amateur Oldie but goodie
  • 5. The time ofconvergence? The constant feedback loopsbetween amateurs & professionals.
  • 6. THEREVOLUTION
  • 7. THEREVOLUTION Ummmm.... kinda
  • 8. Social Network Sites“web-based services that allow individuals to:1. construct a public or semi-public profile within a bounded system,2. articulate a list of other users with whom they share a connection, and3. view and traverse their list of connections and those made by others within the system.” (boyd & Ellison, 2007)
  • 9. More than 500 million active usersPeople spend over 700 billion minutes per month on Facebook
  • 10. More than 200 million active users currently accessing Facebook through their mobile devices. People that use Facebook on their mobiledevices are twice as active on Facebook than non-mobile users.
  • 11. 2 billion videos a daywatched. Every minute, 24 hours of videouploaded to YouTube.
  • 12. Identity construction Community cohesion and dynamics Collaboration Learning Creativity PrivacyIP & copyright (Creative Commons?) Monetization
  • 13. More people than ever can participate in culture, contributing their ideas, views, information.The web allows them not just to publish but to share and connect, to collaborate and when the conditions are right, to create, together, at scale.
  • 14. Large-scale information gathering and processingactivities that have emerged in web communities. Harnessing individual expertise towards shared goals & objectives. ‘No one knows everything, everyone knows something, all knowledge resides in humanity’
  • 15. participation
  • 16. Enter The virus
  • 17. IDENTITYHow do you construct it? How do you perform it?
  • 18. POWERWho has it? Who is the influential user? Who ROCKS?
  • 19. TRUSTVague? Or the savvier you get the more specific it becomes?
  • 20. INDICATIVE BIBLIOGRAPHY•Levy, Pierre (1997) Collective Intelligence. Cambridge: Perseus•Jenkins Henry (2004) The cultural logic of media convergence. International Journal ofCultural Studies, Volume 7(1): 33–43•Deuze Mark (2006) Participation, Remediation, Bricolage: Considering PrincipalComponents of a Digital Culture. The Information Society, 22: 63–75•Featherstone, Mike (2009) Ubiquitous Media An Introduction. Theory, Culture & Society,Vol. 26(2–3): 1–22•Westlake, E.J. (2008) Friend Me if You Facebook Generation Y and PerformativeSurveillance. TDR: The Drama Review 52:4•Buckingham, David; Pini, Maria; Willett, Rebekah (2007) ‘Take back the tube!’: Thediscursive construction of amateur film and video making. Journal of Media Practice Volume8 Number 2•Bargh, John A; McKenna, Katelyn Y. A. (2004) The Internet and Social Life. Annual Reviewof Psychology, 55:573–90•Bolter, Jay David, and Grusin, Richard (1999) Remediation: Understanding new media.Cambridge, MA: MIT Press•Kenny, D. And Marshall, J.F. (2000) Contextual Marketing – The Real Business of theInternet, Harvard Business Review, November – December 2000•Moore, R.E. (2003) From genericide to viral marketing: on ‘brand’, Language &Communication, Vol. 23, ppp. 331 – 357