Cooking for trouble? A blogger’s collaboration with Unilever Greece and OgilvyOne Athens

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Translated version of my presentation at the 3rd Social Media Conference by the Institute of Communications. Athens, Greece, February 2012

See the blog post - http://www.digitalscullery.eu/ukcook/?p=4659

Published in: News & Politics, Business
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Cooking for trouble? A blogger’s collaboration with Unilever Greece and OgilvyOne Athens

  1. 1. Cooking for trouble? A blogger’s collaboration with Unilever Greece and OgilvyOne Athens Sofia Gkiousou www.DigitalScullery.eu Feb. 2012
  2. 2. The invitations 1998 First online writings 2002 London calling 2004 Digital Era www.digital-era.org 2009 SoMaFusion www.somafusion.com 2009 Digital Scullery www.digitalscullery.eu www.DigitalScullery.eu
  3. 3. The ingredients • Lentils and how they inspire cooking • The Greek proverb: Love first passes through the stomach • Food that puts hair on your chest • Digital Scullery community & friends www.DigitalScullery.eu
  4. 4. www.DigitalScullery.eu
  5. 5. www.DigitalScullery.eu
  6. 6. www.DigitalScullery.eu
  7. 7. www.DigitalScullery.eu
  8. 8. Hors d’oeuvre • Unilever & Ogilvy take to the kitchen • Looking for the right fit • Researching food blogging • An unexpected telephone call www.DigitalScullery.eu
  9. 9. www.DigitalScullery.eu
  10. 10. www.DigitalScullery.eu
  11. 11. www.DigitalScullery.eu
  12. 12. Sweet or sour Why I said “yes” Why I could have said “no” www.DigitalScullery.eu
  13. 13. Sweet or sour Why I said “yes” Why I could have said “no” www.DigitalScullery.eu
  14. 14. Sweet or sour Why I said “yes” Why I could have said “no” • Professional & comprehensive proposal • People who knew what ‘social’ is • Creative freedom • Maintaining the principles of Digital Scullery www.DigitalScullery.eu
  15. 15. Sweet or sour Why I said “yes” Why I could have said “no” • Professional & • If I couldn’t trust the comprehensive product, brand, proposal company • People who knew • If there was no what ‘social’ is appreciation for me and my work • Creative freedom • If the people did • Maintaining the not grasp what principles of Digital ‘social’ is Scullery www.DigitalScullery.eu
  16. 16. Mains What does it take for the cake to rise? www.DigitalScullery.eu
  17. 17. Mains Are we talking in the same language? www.DigitalScullery.eu
  18. 18. Mains Are we right for each other? www.DigitalScullery.eu
  19. 19. Mains Could cannelloni be “tunnels”? www.DigitalScullery.eu
  20. 20. Desserts www.DigitalScullery.eu
  21. 21. www.DigitalScullery.eu
  22. 22. Desserts www.DigitalScullery.eu
  23. 23. Grabbing the ladle 1) Cooking is a labour of love 2) Kneading is better by hand 3) Some ingredients don’t work with everything 4) Wine needs to breathe www.DigitalScullery.eu
  24. 24. Grabbing the ladle 1) Cooking is a labour of love However, collaborations require professionalism 2) Kneading is better by hand Without you having touched social media we’re not talking the same language 3) Some ingredients don’t work with everything Each blogger and each company have their needs and priorities 4) Wine needs to breathe All creative people need respect and freedom www.DigitalScullery.eu
  25. 25. Thank you andhappy cooking Sofia Gkiousou www.DigitalScullery.eu Feb. 2012

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