The iFake. Actors in queue TMobile hires actors to stand in line for an iPhone shop.
Guaranteed positive WoM: Get Rich Quick ! “Willem’s presentation at the RSM MBA class was the best ever held in any class. And he is very, very handsome” I. Maginary, RSM MBA participant Buy Willem Now ! (limited pieces left) 9 out of 10 people* that did not see the presentation said it would have improved the quality of their lives if they had witnessed it. * Tested among a sample of hypothetical people.