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Vedis Conferentie 2010: de kracht van Word of Mouth

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Presentatie op het Vedis congres van 18 mei 2010 in Utrecht.

Presentatie op het Vedis congres van 18 mei 2010 in Utrecht.

Published in: Business, News & Politics
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  • 1. Word of Mouth Van fenomeen naar marketing strategie. Willem Sodderland Founder & CEO of Buzzer Utrecht, 18 mei 2010
  • 2. Perception changes everything. What about marketing ?
  • 3. Raadseltje. + + =
  • 4. Marketing 5.0 ? Word of Mouth Marketing Social marketing Product seeding Twitter marketing Blog marketing Viral marketing Community Marketing Influencer Marketing Stealth Marketing Shilling Pop-up retail Co-creation Crowdsourcing Evangelist Marketing User Generated Content Referral Programs Marketing 2.0, PR 2.0 Product Reviews, Testimonials Advertorials & Commercial Content Social networks Branded communities
  • 5. Voetbal Coaches & Klusveilingen myfootballclub.co.uk Eindelijk zelf voetbal coach… klusbode.nl Klussen ? Wie biedt ?
  • 6. Sociale Democratie Burgers bedenken projecten om de buurt te verbeteren en stemmen welke het meeste aandacht verdienen. De locale overheid neemt actie.
  • 7. Social shopping.
  • 8. Een winkel op Facebook in 5 minuten.
  • 9. Perceptie: Traditional vs. Social
  • 10. Social Marketing = Word of Mouth Adverteren maakt mensen nieuwsgierig 1 Productervaringen zorgen voor Word of Mouth 2 Word of Mouth maakt nieuwsgierige mensen comfortabel om te kopen 3
  • 11. WWWoM... "Advertising has been supplanted as the chief shaper of consumer attitudes by word of mouth, which today's Web-linked consumer communities have put on overdrive” C.K. Prahalad, Venkat Ramaswamy, The Future of Competition
  • 12. 3 Musketiers & 1600 Kappers
  • 13. Buzzer. Product-ervaring & BuzzTools Genereer Trial & Buzz Feedback op Product & Marketing
  • 14. World of WoM www.buzzer.biz
  • 15. Buzzen zonder grenzen.
  • 16. BuzzTools & Storytelling: more, better buzz. Het spel : welke van deze situaties tast het meest je zelfvertrouwen aan ? Het gesprek : eerst over de context, dan het product. Dove Hairminimising: Minder behoefte om oksels te scheren.
  • 17. WoM: Pull via Retail Buzzers vragen apothekers of ze de nieuwe Pure Care range willen gaan verkopen.
  • 18. Jillz op de tap.
  • 19. Wieckse Rosé door Nederland
  • 20. Social networks: Radio Shack & Facebook A custom Facebook application creates a mosaïc of your Friends’ pictures, promoting two digital cameras
  • 21. WoM in Retail: meer voorbeelden
  • 22. Buzzable boeken. Storytelling Word of Mouth Kuddes
  • 23. Contact [email_address] Deze presentatie vind je op: slideshare.org/sodderland/vedis2010
  • 24. Q & (hopefully) A
  • 25. B-B-C

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