How does Word of Mouth fuel Social Commerce ?
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How does word of mouth relate to commerce via social networks ? That's what Willem Sodderland, Founder & CEO of Buzzer, talks about in this presentation. This presentation was given in Wiesbaden on 22 June 2011 at the Social Commerce conference from Horizont.
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How does Word of Mouth fuel Social Commerce ?
- 1. Word of Mouth Marketing It’s not what people hear, it’s what they repeat. slideshare.net/sodderland/socialcommerce2011 Willem Sodderland, Founder & CEO of Buzzer
- 2. 2002: 50 juicy ambassadors.
- 3. 2011: 125.000 Buzzers Word of Mouth Marketing Giving people a reason to talk about products and make it easy to do so.
- 4. Buzzer: Product, Story & Buzz Online Product-experience & BuzzTools The brand Generate Trial & Buzz (The market) (selected consumers) Feedback on Product & Marketing Offline (the buzzer platform)
- 5. Buzz(er) without limits. Services Food & Drinks Health & Wellness Web Electronics Entertainment
- 6. The essence of Word of Mouth. 1 Advertising makes people curious Word of Mouth makes curious people comfortable to buy 3 2 Product experiences create word of mouth
- 7. Social Commerce: cashing in on the buzz ?
- 8. Wet snow. “When you broadcast your message, your audience may not be home” Steve Rubel, SVP, Director of Insights for Edelman Digital 150 million per day 1 billion per day
- 9. Trust on social networks ?
- 10. Credibility & Recommendations... Q: What makes recommendations credible ? Product experiences !
- 11. Influence & Reviews Q: What shapes your opinion most ? Detailed reviews !
- 12. Likes ≠ Fans “70% of consumers who “FANNED” a brand on Facebook didn’t feel they’d given this company permission to market to them”
- 13. Sharing & Attention ≠
- 14. The future of ‘Like’ ?
- 15. The Magical Formula... + =
- 16. The right Buzzers. &
- 19. Tell a (shitty) Story. Help, my baby is shrinking !
- 20. Socialize the Story (and sell a kidney). Would you save my life ? Question that triggers social network friends to become organ donors.
- 21. Make trying (chicken) an adventure.
- 22. The Hunt for Huhntersuchers
- 23. Strengthen Social Search Consumer Reviews in Google
- 24. Realize Returns with Real Reviews. Virtual Experience Buzz Conversion Real
- 25. Talk about a Taboo... Dove Hairminimising: feel less need to shave your armpit. What embarasses you most ? Try it out for yourself !
- 26. Spinach Teeth on Facebook...
- 27. Turning Bad Buzz into Good buzz... After how many times brushing does the tickling go away ?
- 28. Huuuuuhh ?
- 30. Show me the money. 10.000 Buzzers 30.000 Buzzees 30% 1product, 1 theme 55.000 Trials 21% 1.800.000 WoM interactions 70.000 online posts
- 33. Trial Adventures
- 35. Claim ExperiencesBuzz Buzz Buzz Buzz Buzz! Buzz Buzz Buzz Buzz Buzz BuzzTools TM
- 36. Thanks. The buzz starts here. @sodderland sodderland Willem_Sodderland willem@buzzer.biz sodderland slideshare.net/sodderland/socialcommerce2011