• Save
How does Word of Mouth fuel Social Commerce ?
Upcoming SlideShare
Loading in...5
×
 

Like this? Share it with your network

Share

How does Word of Mouth fuel Social Commerce ?

on

  • 946 views

How does word of mouth relate to commerce via social networks ? That's what Willem Sodderland, Founder & CEO of Buzzer, talks about in this presentation. This presentation was given in Wiesbaden on 22 ...

How does word of mouth relate to commerce via social networks ? That's what Willem Sodderland, Founder & CEO of Buzzer, talks about in this presentation. This presentation was given in Wiesbaden on 22 June 2011 at the Social Commerce conference from Horizont.

Statistics

Views

Total Views
946
Views on SlideShare
946
Embed Views
0

Actions

Likes
0
Downloads
0
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

How does Word of Mouth fuel Social Commerce ? Presentation Transcript

  • 1. Word of Mouth Marketing
    It’s not what people hear, it’s what they repeat.
    slideshare.net/sodderland/socialcommerce2011
    Willem Sodderland, Founder & CEO of Buzzer
  • 2. 2002: 50 juicy ambassadors.
  • 3. 2011: 125.000 Buzzers
    Word of Mouth Marketing
    Giving people a reason to talk about
    products and make it easy to do so.
  • 4. Buzzer: Product, Story & Buzz
    Online
    Product-experience
    & BuzzTools
    The brand
    Generate Trial & Buzz
    (The market)
    (selected consumers)
    Feedback on Product & Marketing
    Offline
    (the buzzer platform)
  • 5. Buzz(er) without limits.
    Services
    Food & Drinks
    Health & Wellness
    Web
    Electronics
    Entertainment
  • 6. The essence of Word of Mouth.
    1
    Advertising makes people curious
    Word of Mouth makes curious people comfortable to buy
    3
    2
    Product experiences create word of mouth
  • 7. Social Commerce: cashing in on the buzz ?
  • 8. Wet snow.
    “When you broadcast your message, your audience may not be home”
    Steve Rubel, SVP, Director of Insights for Edelman Digital
    150 million per day
    1 billion per day
  • 9. Trust on social networks ?
  • 10. Credibility & Recommendations...
    Q: What makes recommendations credible ?
    Product experiences !
  • 11. Influence & Reviews
    Q: What shapes your opinion most ?
    Detailed reviews !
  • 12. Likes ≠ Fans
    “70% of consumers who “FANNED” a brand on Facebook didn’t feel they’d given this company permission to market to them”
  • 13. Sharing & Attention

  • 14. The future of ‘Like’ ?
  • 15. The Magical Formula...
    +
    =
  • 16. The right Buzzers.
    &
  • 17. Make it buzzable.
  • 18. Start a conversation.
  • 19. Tell a (shitty) Story.
    Help, my baby is shrinking !
  • 20. Socialize the Story (and sell a kidney).
    Would you save my life ?
    Question that triggers social network friends to become organ donors.
  • 21. Make trying (chicken) an adventure.
  • 22. The Hunt for Huhntersuchers
  • 23. Strengthen Social Search
    Consumer Reviews in Google
  • 24. Realize Returns with Real Reviews.
    Virtual
    Experience
    Buzz
    Conversion
    Real
  • 25. Talk about a Taboo...
    Dove Hairminimising: feel less need to shave your armpit.
    What embarasses you most ?
    Try it out for yourself !
  • 26. Spinach Teeth on Facebook...
  • 27. Turning Bad Buzz into Good buzz...
    After how many times brushing does the tickling go away ?
  • 28. Huuuuuhh ?
  • 29. Personalizedstorytelling glides on.
  • 30. Show me the money.
    10.000 Buzzers
    30.000 Buzzees
    30%
    1product, 1 theme
    55.000 Trials
    21%
    1.800.000
    WoM interactions
    70.000 online posts
  • 31. Art & Attention in Word of Mouth
    • Conversation Starters
    • 32. Pimped Product (Experience)
    • 33. Trial Adventures
    • 34. Brilliant Bad Buzz
    • 35. Claim Experiences
    Buzz
    Buzz
    Buzz
    Buzz
    Buzz!
    Buzz
    Buzz
    Buzz
    Buzz
    Buzz
    BuzzTools TM
  • 36. Thanks. The buzz starts here.
    @sodderland
    sodderland
    Willem_Sodderland
    willem@buzzer.biz
    sodderland
    slideshare.net/sodderland/socialcommerce2011