The rise of Word of Mouth vs. Ethics & Advertising Law

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Presentation by Buzzer's founder Willem Sodderland about the rise of Social Marketing and Word of Mouth Marketing in the context of ethics and advertising law. Part of the program of an annual meeting of the Dutch Advertising Law Council.

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The rise of Word of Mouth vs. Ethics & Advertising Law

  1. 1. www.buzzer.biz Buzzer©2009-confidential The Business of Buzz (de consument als reclamebureau) Willem Sodderland Founder & CEO slideshare.net/sodderland/reclame2014 @sodderland #buzzable
  2. 2. www.buzzer.biz Buzzer©2009-confidential Terug van weggeweest.
  3. 3. www.buzzer.biz Buzzer©2009-confidential 2002: 50 juicy ambassadors.
  4. 4. www.buzzer.biz Buzzer©2009-confidential 150.000 Buzzers, 200 campaigns, 6 countries Word of Mouth Marketing Giving people a reason to talk about products and make it easy to do so.
  5. 5. www.buzzer.biz Buzzer©2009-confidential The Essence of Marketing. Advertising makes people curious1 Product experiences create word of mouth 2 Word of Mouth makes curious people comfortable to buy3
  6. 6. www.buzzer.biz Buzzer©2009-confidential Tedx & Taxi’s.
  7. 7. www.buzzer.biz Buzzer©2009-confidential Creating Conversations Help, my baby is shrinking !
  8. 8. www.buzzer.biz Buzzer©2009-confidential Branded Conversations
  9. 9. www.buzzer.biz Buzzer©2009-confidential Trust in Word of Mouth Sept. 17, 2013 – New York – Eighty-four percent of consumers around the world say they trust word-of- mouth recommendations from friends and family. Trust in word-of-mouth recommendations increased 6 percentage points since 2007.
  10. 10. www.buzzer.biz Buzzer©2009-confidential Social Marketing is Everywhere
  11. 11. www.buzzer.biz Buzzer©2009-confidential Social Marketing is Everywhere
  12. 12. www.buzzer.biz Buzzer©2009-confidential Social is niet altijd okselfris
  13. 13. www.buzzer.biz Buzzer©2009-confidential Borsato loves Nespresso + + =
  14. 14. www.buzzer.biz Buzzer©2009-confidential De Gedragscode SMM
  15. 15. www.buzzer.biz Buzzer©2009-confidential May the buzz be with you. slideshare.net/sodderland/reclame2014 @sodderland #buzzable willem@buzzer.biz www.buzzable.biz (blog) www.buzzer.nl Willem Sodderland Founder & CEO

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