Mediation Congres 2013

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Keynote about the buzzability of mediation at the annual Mediation Conference in November of 2013.

Keynote about the buzzability of mediation at the annual Mediation Conference in November of 2013.

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  • 1. Buzzer © 2009 - confidential De Buzzable Mediator. www.buzzer.biz (Kletsen over Conflicten) slideshare.net/sodderland/mediation2013 @sodderland #buzzable Iedereen krijgt één nieuw idee om word of mouth te stimuleren. Willem Sodderland Founder & CEO
  • 2. Buzzer © 2009 - confidential 2002: 50 juicy ambassadors. www.buzzer.biz
  • 3. www.buzzer.biz Word of Mouth Marketing Giving people a reason to talk about products and make it easy to do so. Buzzer © 2009 - confidential 150.000 Buzzers, 200 campaigns, 6 countries
  • 4. Buzzer © 2009 - confidential The Essence of Marketing. www.buzzer.biz 1 Advertising makes people curious 3 2 Word of Mouth makes curious people comfortable to buy Product experiences create word of mouth
  • 5. Buzzer © 2009 - confidential So what ? www.buzzer.biz Urgency Opportunity Mediators willen van 20% ‘mediation omzet’ naar 60% WoM is elders veel belangrijker voor inkomsten dan bij mediation (17%) Onbekend maakt onbemind (Baarsma) Mediators besteden al tijd aan stimuleren WoM Possibility Buzz botst niet met obstakels zoals budget (40%), kennis (25%) & ‘fit’ met mediation (50%)
  • 6. Buzzer © 2009 - confidential Wat is jullie ‘buzz’ nu ? www.buzzer.biz Chic.
  • 7. Buzzer © 2009 - confidential Hoe maken we jullie... www.buzzer.biz Benoem je ‘Why’ Vergroot de buzzability. Laat het verhaal reizen.
  • 8. www.buzzer.biz Buzzer © 2009 - confidential Waarom sta je op om te gaan mediaten ?
  • 9. Buzzer © 2009 - confidential Passie. www.buzzer.biz
  • 10. Buzzer © 2009 - confidential Authentiek www.buzzer.biz “Als vroege twintiger had ik de ambitie om de jongste zakenvrouw van het jaar te worden. Zo aardig maakten die ambities mij niet. Grote mond had ik en een groot ego. En kleine oortjes. Wat een lessen leerde ik daar, over mezelf en over verschillende culturen. En nu als vroege veertiger zijn mijn mond en ego dan ook een stuk kleiner en heb ik oren die veel beter kunnen luisteren“
  • 11. Buzzer © 2009 - confidential Consistent. www.buzzer.biz
  • 12. Buzzer © 2009 - confidential Simpel Verwoorden. www.buzzer.biz
  • 13. Buzzer © 2009 - confidential Hoe vind je je Why ? www.buzzer.biz start with ‘Why’ golden circle simon sinek Wat doe je anders ? Vraag je klanten… “Wanneer ben ik op mijn best ?” Zoek inspiratie.
  • 14. Buzzer © 2009 - confidential Oefening… www.buzzer.biz Why ? …!
  • 15. Buzzer © 2009 - confidential Hoe maken we jullie... www.buzzer.biz Benoem je ‘Why’ Vergroot de buzzability. Laat het verhaal reizen.
  • 16. Buzzer © 2009 - confidential Beperkte Buzzability www.buzzer.biz Behoorlijk Buzzable
  • 17. Buzzer © 2009 - confidential Maak Uniciteit Extremer www.buzzer.biz
  • 18. Buzzer © 2009 - confidential Buzzable Vorm. www.buzzer.biz
  • 19. Buzzer © 2009 - confidential Do IT Yourself www.buzzer.biz
  • 20. Buzzer © 2009 - confidential Conflict Resolutie 3.0 www.buzzer.biz
  • 21. Buzzer © 2009 - confidential Gamify: Tools & Spelletjes www.buzzer.biz 360° & Peer Review Personality Tests (MBTI etc.) Jouw ‘Why’
  • 22. Buzzer © 2009 - confidential Before & After (Mediation) www.buzzer.biz
  • 23. Buzzer © 2009 - confidential Visuele Verhalen www.buzzer.biz
  • 24. Buzzer © 2009 - confidential Marketing & Maaiveld. www.buzzer.biz
  • 25. Buzzer © 2009 - confidential Easy Explanimations www.buzzer.biz Explanimation Demo Video
  • 26. Buzzer © 2009 - confidential Hoe maken we jullie... www.buzzer.biz Benoem je ‘Why’ Vergroot de buzzability. Laat het verhaal reizen.
  • 27. Buzzer © 2009 - confidential Uitproberen… www.buzzer.biz
  • 28. Buzzer © 2009 - confidential Sociale Sampling. www.buzzer.biz
  • 29. Buzzer © 2009 - confidential Buzzable Blogging & Tweeting www.buzzer.biz
  • 30. Buzzer © 2009 - confidential Kennis, Camera & (Youtube) Kanaal www.buzzer.biz Robert Benninga
  • 31. Buzzer © 2009 - confidential Conflicten & Cursussen www.buzzer.biz
  • 32. Buzzer © 2009 - confidential Sociaal Scheiden www.buzzer.biz
  • 33. Buzzer © 2009 - confidential Mening Mania. www.buzzer.biz
  • 34. Buzzer © 2009 - confidential Conversation Starters www.buzzer.biz
  • 35. Buzzer © 2009 - confidential Branche Buzz www.buzzer.biz
  • 36. Buzzer © 2009 - confidential Resources & Tools www.buzzer.biz Inspiration & Innovation Website/Blog € 40/jaar 1 dag
  • 37. Buzzer © 2009 - confidential De rest mag je vergeten. www.buzzer.biz Start met: ‘Why’ ? Maak een activiteit extremer. Maak je verhaal visueel. Laat je uitproberen.
  • 38. Buzzer © 2009 - confidential Dank. www.buzzer.biz slideshare.net/sodderland/mediation2013 @sodderland #buzzable willem@buzzable.biz www.buzzer.nl www.buzzable.biz (binnenkort) Willem Sodderland Founder & CEO