Buzzer © 2009 - confidential

De Buzzable Mediator.

www.buzzer.biz

(Kletsen over Conflicten)

slideshare.net/sodderland/...
Buzzer © 2009 - confidential

2002: 50 juicy ambassadors.
www.buzzer.biz
www.buzzer.biz

Word of Mouth Marketing
Giving people a reason to talk about
products and make it easy to do so.

Buzzer ©...
Buzzer © 2009 - confidential

The Essence of Marketing.
www.buzzer.biz

1

Advertising
makes people
curious

3

2

Word of...
Buzzer © 2009 - confidential

So what ?
www.buzzer.biz

Urgency

Opportunity

Mediators willen van 20% ‘mediation omzet’
n...
Buzzer © 2009 - confidential

Wat is jullie ‘buzz’ nu ?
www.buzzer.biz

Chic.
Buzzer © 2009 - confidential

Hoe maken we jullie...
www.buzzer.biz

Benoem
je ‘Why’

Vergroot de
buzzability.

Laat het
v...
www.buzzer.biz

Buzzer © 2009 - confidential

Waarom sta je op om te gaan mediaten ?
Buzzer © 2009 - confidential

Passie.
www.buzzer.biz
Buzzer © 2009 - confidential

Authentiek
www.buzzer.biz

“Als vroege twintiger had ik de ambitie om de jongste zakenvrouw
...
Buzzer © 2009 - confidential

Consistent.
www.buzzer.biz
Buzzer © 2009 - confidential

Simpel Verwoorden.
www.buzzer.biz
Buzzer © 2009 - confidential

Hoe vind je je Why ?
www.buzzer.biz

start with ‘Why’
golden circle
simon sinek

Wat doe je
...
Buzzer © 2009 - confidential

Oefening…
www.buzzer.biz

Why ?

…!
Buzzer © 2009 - confidential

Hoe maken we jullie...
www.buzzer.biz

Benoem
je ‘Why’

Vergroot de
buzzability.

Laat het
v...
Buzzer © 2009 - confidential

Beperkte Buzzability
www.buzzer.biz

Behoorlijk Buzzable
Buzzer © 2009 - confidential

Maak Uniciteit Extremer
www.buzzer.biz
Buzzer © 2009 - confidential

Buzzable Vorm.
www.buzzer.biz
Buzzer © 2009 - confidential

Do IT Yourself
www.buzzer.biz
Buzzer © 2009 - confidential

Conflict Resolutie 3.0
www.buzzer.biz
Buzzer © 2009 - confidential

Gamify: Tools & Spelletjes
www.buzzer.biz

360° & Peer Review

Personality Tests
(MBTI etc.)...
Buzzer © 2009 - confidential

Before & After (Mediation)
www.buzzer.biz
Buzzer © 2009 - confidential

Visuele Verhalen
www.buzzer.biz
Buzzer © 2009 - confidential

Marketing & Maaiveld.
www.buzzer.biz
Buzzer © 2009 - confidential

Easy Explanimations
www.buzzer.biz

Explanimation
Demo Video
Buzzer © 2009 - confidential

Hoe maken we jullie...
www.buzzer.biz

Benoem
je ‘Why’

Vergroot de
buzzability.

Laat het
v...
Buzzer © 2009 - confidential

Uitproberen…
www.buzzer.biz
Buzzer © 2009 - confidential

Sociale Sampling.
www.buzzer.biz
Buzzer © 2009 - confidential

Buzzable Blogging & Tweeting
www.buzzer.biz
Buzzer © 2009 - confidential

Kennis, Camera & (Youtube) Kanaal
www.buzzer.biz

Robert Benninga
Buzzer © 2009 - confidential

Conflicten & Cursussen
www.buzzer.biz
Buzzer © 2009 - confidential

Sociaal Scheiden
www.buzzer.biz
Buzzer © 2009 - confidential

Mening Mania.
www.buzzer.biz
Buzzer © 2009 - confidential

Conversation Starters
www.buzzer.biz
Buzzer © 2009 - confidential

Branche Buzz
www.buzzer.biz
Buzzer © 2009 - confidential

Resources & Tools
www.buzzer.biz

Inspiration & Innovation

Website/Blog
€ 40/jaar
1 dag
Buzzer © 2009 - confidential

De rest mag je vergeten.
www.buzzer.biz

Start met: ‘Why’ ?

Maak een activiteit extremer.

...
Buzzer © 2009 - confidential

Dank.
www.buzzer.biz

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@sodderland

#buzzable

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Mediation Congres 2013

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Keynote about the buzzability of mediation at the annual Mediation Conference in November of 2013.

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Mediation Congres 2013

  1. 1. Buzzer © 2009 - confidential De Buzzable Mediator. www.buzzer.biz (Kletsen over Conflicten) slideshare.net/sodderland/mediation2013 @sodderland #buzzable Iedereen krijgt één nieuw idee om word of mouth te stimuleren. Willem Sodderland Founder & CEO
  2. 2. Buzzer © 2009 - confidential 2002: 50 juicy ambassadors. www.buzzer.biz
  3. 3. www.buzzer.biz Word of Mouth Marketing Giving people a reason to talk about products and make it easy to do so. Buzzer © 2009 - confidential 150.000 Buzzers, 200 campaigns, 6 countries
  4. 4. Buzzer © 2009 - confidential The Essence of Marketing. www.buzzer.biz 1 Advertising makes people curious 3 2 Word of Mouth makes curious people comfortable to buy Product experiences create word of mouth
  5. 5. Buzzer © 2009 - confidential So what ? www.buzzer.biz Urgency Opportunity Mediators willen van 20% ‘mediation omzet’ naar 60% WoM is elders veel belangrijker voor inkomsten dan bij mediation (17%) Onbekend maakt onbemind (Baarsma) Mediators besteden al tijd aan stimuleren WoM Possibility Buzz botst niet met obstakels zoals budget (40%), kennis (25%) & ‘fit’ met mediation (50%)
  6. 6. Buzzer © 2009 - confidential Wat is jullie ‘buzz’ nu ? www.buzzer.biz Chic.
  7. 7. Buzzer © 2009 - confidential Hoe maken we jullie... www.buzzer.biz Benoem je ‘Why’ Vergroot de buzzability. Laat het verhaal reizen.
  8. 8. www.buzzer.biz Buzzer © 2009 - confidential Waarom sta je op om te gaan mediaten ?
  9. 9. Buzzer © 2009 - confidential Passie. www.buzzer.biz
  10. 10. Buzzer © 2009 - confidential Authentiek www.buzzer.biz “Als vroege twintiger had ik de ambitie om de jongste zakenvrouw van het jaar te worden. Zo aardig maakten die ambities mij niet. Grote mond had ik en een groot ego. En kleine oortjes. Wat een lessen leerde ik daar, over mezelf en over verschillende culturen. En nu als vroege veertiger zijn mijn mond en ego dan ook een stuk kleiner en heb ik oren die veel beter kunnen luisteren“
  11. 11. Buzzer © 2009 - confidential Consistent. www.buzzer.biz
  12. 12. Buzzer © 2009 - confidential Simpel Verwoorden. www.buzzer.biz
  13. 13. Buzzer © 2009 - confidential Hoe vind je je Why ? www.buzzer.biz start with ‘Why’ golden circle simon sinek Wat doe je anders ? Vraag je klanten… “Wanneer ben ik op mijn best ?” Zoek inspiratie.
  14. 14. Buzzer © 2009 - confidential Oefening… www.buzzer.biz Why ? …!
  15. 15. Buzzer © 2009 - confidential Hoe maken we jullie... www.buzzer.biz Benoem je ‘Why’ Vergroot de buzzability. Laat het verhaal reizen.
  16. 16. Buzzer © 2009 - confidential Beperkte Buzzability www.buzzer.biz Behoorlijk Buzzable
  17. 17. Buzzer © 2009 - confidential Maak Uniciteit Extremer www.buzzer.biz
  18. 18. Buzzer © 2009 - confidential Buzzable Vorm. www.buzzer.biz
  19. 19. Buzzer © 2009 - confidential Do IT Yourself www.buzzer.biz
  20. 20. Buzzer © 2009 - confidential Conflict Resolutie 3.0 www.buzzer.biz
  21. 21. Buzzer © 2009 - confidential Gamify: Tools & Spelletjes www.buzzer.biz 360° & Peer Review Personality Tests (MBTI etc.) Jouw ‘Why’
  22. 22. Buzzer © 2009 - confidential Before & After (Mediation) www.buzzer.biz
  23. 23. Buzzer © 2009 - confidential Visuele Verhalen www.buzzer.biz
  24. 24. Buzzer © 2009 - confidential Marketing & Maaiveld. www.buzzer.biz
  25. 25. Buzzer © 2009 - confidential Easy Explanimations www.buzzer.biz Explanimation Demo Video
  26. 26. Buzzer © 2009 - confidential Hoe maken we jullie... www.buzzer.biz Benoem je ‘Why’ Vergroot de buzzability. Laat het verhaal reizen.
  27. 27. Buzzer © 2009 - confidential Uitproberen… www.buzzer.biz
  28. 28. Buzzer © 2009 - confidential Sociale Sampling. www.buzzer.biz
  29. 29. Buzzer © 2009 - confidential Buzzable Blogging & Tweeting www.buzzer.biz
  30. 30. Buzzer © 2009 - confidential Kennis, Camera & (Youtube) Kanaal www.buzzer.biz Robert Benninga
  31. 31. Buzzer © 2009 - confidential Conflicten & Cursussen www.buzzer.biz
  32. 32. Buzzer © 2009 - confidential Sociaal Scheiden www.buzzer.biz
  33. 33. Buzzer © 2009 - confidential Mening Mania. www.buzzer.biz
  34. 34. Buzzer © 2009 - confidential Conversation Starters www.buzzer.biz
  35. 35. Buzzer © 2009 - confidential Branche Buzz www.buzzer.biz
  36. 36. Buzzer © 2009 - confidential Resources & Tools www.buzzer.biz Inspiration & Innovation Website/Blog € 40/jaar 1 dag
  37. 37. Buzzer © 2009 - confidential De rest mag je vergeten. www.buzzer.biz Start met: ‘Why’ ? Maak een activiteit extremer. Maak je verhaal visueel. Laat je uitproberen.
  38. 38. Buzzer © 2009 - confidential Dank. www.buzzer.biz slideshare.net/sodderland/mediation2013 @sodderland #buzzable willem@buzzable.biz www.buzzer.nl www.buzzable.biz (binnenkort) Willem Sodderland Founder & CEO

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