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Presentatie voor de Fontys Hogeschool in Tilburg, 2 februari 2010.

Presentatie voor de Fontys Hogeschool in Tilburg, 2 februari 2010.

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Fontys & Buzzer - 2010 Project Presentation Transcript

  • 1. Word of Mouth Marketing
    Taking Buzzer to France.
    2 februari 2010
  • 2. What’s wrong with this picture ?
    Let’s discuss marketing paradigms.
  • 3. Word of Mouth Marketing
    Social marketing
    Product seeding
    Twitter marketing
    Blog marketing
    Viral marketing
    Community Marketing
    Influencer Marketing
    Stealth Marketing
    Shilling
    Pop-up retail
    Co-creation
    Crowdsourcing
    Evangelist Marketing
    User Generated Content
    Referral Programs
    Marketing 2.0, PR 2.0
    Product Reviews, Testimonials
    Advertorials & Commercial Content
    Social networks
    Branded communities
    Marketing 5.0 ?
  • 4. WoM = Open Source Marketing
    Customer Participation
    Word of Mouth
    Marketing
    Open Source
    Marketing
  • 5. Football Coaches & Car Repair Auctions
    myfootballclub.co.uk
    Become a coach and trainer of a football club
    mijnautoreparatie.nl
    Auction your car repair to car repairshops and pick the best ‘bidder’.
  • 6. Asus: You, me , WE PC
  • 7. Open Source Politics & Crowdfunding
    Draft Obama
    Initiated by volunteers
    without Obama’s knowledge
  • 8. Challenge: how to reach the consumer
    Advertising
    Interruption
    Incredible
    Mass ‘Push’
    Vs.
    Individual
    Interaction
    Your Place & Time
    Credible
    Word of Mouth
  • 9. The essence of Word of Mouth.
    1
    Advertising makes people curious
    Word of Mouth makes curious people comfortable to buy
    3
    2
    Product experiences create word of mouth
  • 10. Buzzer.
  • 11. Buzzer: Product, Story & Buzz
    Online
    Product-experience
    & BuzzTools
    The brand
    Generate Trial & Buzz
    (The market)
    (selected consumers)
    Feedback on Product & Marketing
    Offline
    (the buzzer platform)
  • 12. Buzzer Campaign Concept
    Buzz Boosting
    BuzzKit
    Stimulate, report and communicate
    Product & Objectives
    Equip Buzzers
    BUZZER PLATFORM
    Tracking
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    24/7 Client Cockpit
    Buzzers buzz…
    Selection Buzzers
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  • 13. Buzzable Blind Tasting Session.
  • 14. Buzz(er) without limits.
    Services
    Food & Drinks
    Health & Wellness
    Web
    Electronics
    Entertainment
  • 15. Going International…
  • 16. Your mission is...
    Buzzer’s World Domination !
  • 17. Q & (hopefully) A
  • 18. Contact
    willem@buzzer.biz