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Broccoli.com: the future of marketing in Fruit & Veggies
 

Broccoli.com: the future of marketing in Fruit & Veggies

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Presentation by Willem Sodderland, Founder & CEO of Buzzer. What is the future of marketing in Fruit & Vegetables ? 100 students invited to Enza's Student Experience will present their vision.

Presentation by Willem Sodderland, Founder & CEO of Buzzer. What is the future of marketing in Fruit & Vegetables ? 100 students invited to Enza's Student Experience will present their vision.

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    Broccoli.com: the future of marketing in Fruit & Veggies Broccoli.com: the future of marketing in Fruit & Veggies Presentation Transcript

    • www.buzzer.bizBuzzer©2009-confidentialBroccoli.comThe Future of Marketing, Vegetables & FruitWillem SodderlandFounder & CEO slideshare.net/sodderland/enza2013
    • www.buzzer.bizBuzzer©2009-confidentialThe Agenda.1. How is marketing changing ?2. What’s up in Fruit & Veggies ?3. What innovation would you launch ?
    • www.buzzer.bizBuzzer©2009-confidential2002: 50 juicy ambassadors.
    • www.buzzer.bizBuzzer©2009-confidentialBuzzer: Product, Story & BuzzProduct-experience& BuzzToolsGenerateTrial &BuzzFeedback onProduct &Marketing
    • www.buzzer.bizBuzzer©2009-confidential2013: 200.000 Buzzers, 175 campaigns, 5 countriesWord of Mouth MarketingGiving people a reason to talk aboutproducts and make it easy to do so.
    • www.buzzer.bizBuzzer©2009-confidentialTraditional vs. Social MarketingAttention • RelevanceCredibility • Interaction+
    • www.buzzer.bizBuzzer©2009-confidentialGet the right Buzzers: Tedx & Taxi’s.
    • www.buzzer.bizBuzzer©2009-confidentialTerrific Trial.
    • www.buzzer.bizBuzzer©2009-confidentialDisruption = AttentionHelp, my baby isshrinking !
    • www.buzzer.bizBuzzer©2009-confidentialStart the Conversation/Let the story travel.
    • www.buzzer.bizBuzzer©2009-confidentialPimp the Product & Change Behaviour
    • www.buzzer.bizBuzzer©2009-confidentialTurn Bad Buzz into Good Buzz...After how many times brushingdoes the tickling go away ?
    • www.buzzer.bizBuzzer©2009-confidentialFruit & Veggies
    • www.buzzer.bizBuzzer©2009-confidentialIt’s not a banana, it’s a Chiquita…
    • www.buzzer.bizBuzzer©2009-confidentialBasili cum/sin logo.
    • www.buzzer.bizBuzzer©2009-confidentialEndless Innovation.
    • www.buzzer.bizBuzzer©2009-confidentialTasty & Tom.
    • www.buzzer.bizBuzzer©2009-confidentialFlash Pasteurize & Flashy Marketing.
    • www.buzzer.bizBuzzer©2009-confidentialBuzzable Branded Boxes
    • www.buzzer.bizBuzzer©2009-confidentialLost & Found.
    • www.buzzer.bizBuzzer©2009-confidentialCrowdsourced Veggies.
    • www.buzzer.bizBuzzer©2009-confidentialVegetable Vending
    • www.buzzer.bizBuzzer©2009-confidentialJapanese Inventiveness
    • www.buzzer.bizBuzzer©2009-confidentialRural Restaurants
    • www.buzzer.bizBuzzer©2009-confidentialSweet (vegetable) Home
    • www.buzzer.bizBuzzer©2009-confidentialGrow, grow, grow !• Garden € 850 per year• Photo album of the garden’s progress (€ 49)• Scarecrow with the customer’s own face (€ 39)
    • www.buzzer.bizBuzzer©2009-confidentialTweads.
    • www.buzzer.bizBuzzer©2009-confidentialBuzz Better Behaviour
    • www.buzzer.bizBuzzer©2009-confidentialCarrots as Junk Food ?
    • www.buzzer.bizBuzzer©2009-confidentialNow it’s your turn.+ =+ =
    • www.buzzer.bizBuzzer©2009-confidentialYour Mission: Pitch your Innovation.Create a 2:30 minute promotional clip about your conceptthat will convince a group of investors to ‘buy’ into your plan.
    • www.buzzer.bizBuzzer©2009-confidential3 Innovation Directions.SourcingInnovationsProductInnovationsMarketingInnovations
    • www.buzzer.bizBuzzer©2009-confidentialThe work.1. Name the Need (what problem do we solve ?)2. Present the Product (what is it called, what does it do ?)3. Share the Sticky Story (what do we tell, promise ?)4. Build the Buzz (how will the story travel ?)• Research, brainstorm, consult Enza Experts• Create your answer, story• Videotape a 30 second spot (+ images)• Go to the next question & repeat
    • www.buzzer.bizBuzzer©2009-confidentialThanks. Now get to work !sodderland@sodderlandsodderlandwillem@buzzer.bizslideshare.net/sodderland/enza2013