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www.buzzer.biz
Buzzer©2009-confidential
Buzzable Business
(je klant als reclamebureau)
Willem Sodderland
Founder & CEO
sli...
www.buzzer.biz
Buzzer©2009-confidential
2002: 50 juicy ambassadors.
www.buzzer.biz
Buzzer©2009-confidential
150.000 Buzzers, 200 campaigns, 6 countries
Word of Mouth Marketing
Giving people ...
www.buzzer.biz
Buzzer©2009-confidential
The Essence of Marketing.
Advertising
makes people
curious1
Product
experiences cr...
www.buzzer.biz
Buzzer©2009-confidential
www.buzzer.biz
Buzzer©2009-confidential
Buzzable = Better Business
Boost the
Buzz.
The market shares
stories about you.
Ex...
www.buzzer.biz
Buzzer©2009-confidential
Why get up ?
www.buzzer.biz
Buzzer©2009-confidential
Passion.
www.buzzer.biz
Buzzer©2009-confidential
Small is the new Big
www.buzzer.biz
Buzzer©2009-confidential
Simple in Words.
www.buzzer.biz
Buzzer©2009-confidential
The Print Button of the Internet.
www.buzzer.biz
Buzzer©2009-confidential
How do you find your Why ?
Ask your
clients…
“When am I
my best ?”
What do you
do ...
www.buzzer.biz
Buzzer©2009-confidential
Buzzable BHAG’s
In 15 years, we will:
1. Have printed 100 million items
from inter...
www.buzzer.biz
Buzzer©2009-confidential
Buzzable = Better Business
Boost the
Buzz.
The market shares
stories about you.
Ex...
www.buzzer.biz
Buzzer©2009-confidential
Extremely Fast…
www.buzzer.biz
Buzzer©2009-confidential
Extremely Consistent.
This traditional men’s
barbershop does not
allow women on th...
www.buzzer.biz
Buzzer©2009-confidential
Extreem efficient (en logisch)…
www.buzzer.biz
Buzzer©2009-confidential
Extremely Cheap & Controversial.
www.buzzer.biz
Buzzer©2009-confidential
Extremely 3D.
www.buzzer.biz
Buzzer©2009-confidential
Extremely Fair Priced
www.buzzer.biz
Buzzer©2009-confidential
Extremely Intuitive
www.buzzer.biz
Buzzer©2009-confidential
Extremely Cookie.
www.buzzer.biz
Buzzer©2009-confidential
Extremely Bizar.
www.buzzer.biz
Buzzer©2009-confidential
Extreme Combination (Online + Service)
www.buzzer.biz
Buzzer©2009-confidential
Extremely Free.
www.buzzer.biz
Buzzer©2009-confidential
Extremely ‘Augmented Reality’
www.buzzer.biz
Buzzer©2009-confidential
Extremely Subscription.
www.buzzer.biz
Buzzer©2009-confidential
Extremely Sustainable…
www.buzzer.biz
Buzzer©2009-confidential
Extremely Online
www.buzzer.biz
Buzzer©2009-confidential
Extremely Rich Content
www.buzzer.biz
Buzzer©2009-confidential
Extremely Printable
www.buzzer.biz
Buzzer©2009-confidential
Extremely Awake.
www.buzzer.biz
Buzzer©2009-confidential
Extremely Natural (Printing)
www.buzzer.biz
Buzzer©2009-confidential
Present a Powerful Promise.
www.buzzer.biz
Buzzer©2009-confidential
Buzzable = Better Business
Boost the
Buzz.
The market shares
stories about you.
Ex...
www.buzzer.biz
Buzzer©2009-confidential
Tons of Trial
www.buzzer.biz
Buzzer©2009-confidential
Tweetable Trial.
Help, my baby is
shrinking !
www.buzzer.biz
Buzzer©2009-confidential
Share your Savvy
• Cool Blue: experts
• Product reviews on Youtube
• Meet experts ...
www.buzzer.biz
Buzzer©2009-confidential
Creating Conversations
www.buzzer.biz
Buzzer©2009-confidential
Social (network) conversation starters
Would you save my life ?
Question that trig...
www.buzzer.biz
Buzzer©2009-confidential
Worth talking about.
Focus
Fanatically.
Extremify
Experiences.
Boost the
Buzz.
www.buzzer.biz
Buzzer©2009-confidential
Inspiration for Innovation
www.buzzer.biz
Buzzer©2009-confidential
Be Buzzable.
slideshare.net/sodderland/creatieve2014
@sodderland #buzzable
willem@...
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Buzzable Business - Vakbeurs Creatieve Industrie 2014

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Presentation given at the Vakbeurs Creatieve Industrie about making your business buzzable. Willem Sodderland is CEO of Buzzer, Europe's leading Word of Mouth agency and Buzzable, an innovation boutique.

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Transcript of "Buzzable Business - Vakbeurs Creatieve Industrie 2014"

  1. 1. www.buzzer.biz Buzzer©2009-confidential Buzzable Business (je klant als reclamebureau) Willem Sodderland Founder & CEO slideshare.net/sodderland/creatieve2014 @sodderland #buzzable
  2. 2. www.buzzer.biz Buzzer©2009-confidential 2002: 50 juicy ambassadors.
  3. 3. www.buzzer.biz Buzzer©2009-confidential 150.000 Buzzers, 200 campaigns, 6 countries Word of Mouth Marketing Giving people a reason to talk about products and make it easy to do so.
  4. 4. www.buzzer.biz Buzzer©2009-confidential The Essence of Marketing. Advertising makes people curious1 Product experiences create word of mouth 2 Word of Mouth makes curious people comfortable to buy3
  5. 5. www.buzzer.biz Buzzer©2009-confidential
  6. 6. www.buzzer.biz Buzzer©2009-confidential Buzzable = Better Business Boost the Buzz. The market shares stories about you. Extremify Experiences. Your clients share their stories Focus Fanatically. You share your story.
  7. 7. www.buzzer.biz Buzzer©2009-confidential Why get up ?
  8. 8. www.buzzer.biz Buzzer©2009-confidential Passion.
  9. 9. www.buzzer.biz Buzzer©2009-confidential Small is the new Big
  10. 10. www.buzzer.biz Buzzer©2009-confidential Simple in Words.
  11. 11. www.buzzer.biz Buzzer©2009-confidential The Print Button of the Internet.
  12. 12. www.buzzer.biz Buzzer©2009-confidential How do you find your Why ? Ask your clients… “When am I my best ?” What do you do different ? “What will your competitors never do ?” Trigger. “What was the reason to start ? simon sinek (TED), start with ‘Why’, golden circleMore:
  13. 13. www.buzzer.biz Buzzer©2009-confidential Buzzable BHAG’s In 15 years, we will: 1. Have printed 100 million items from internet. 2. Be flying to 50 destinations under € 100. 3. Be the AirBNB of the private car rental industry.
  14. 14. www.buzzer.biz Buzzer©2009-confidential Buzzable = Better Business Boost the Buzz. The market shares stories about you. Extremify Experiences. Your clients share their stories Focus Fanatically. You share your story.
  15. 15. www.buzzer.biz Buzzer©2009-confidential Extremely Fast…
  16. 16. www.buzzer.biz Buzzer©2009-confidential Extremely Consistent. This traditional men’s barbershop does not allow women on the premises.
  17. 17. www.buzzer.biz Buzzer©2009-confidential Extreem efficient (en logisch)…
  18. 18. www.buzzer.biz Buzzer©2009-confidential Extremely Cheap & Controversial.
  19. 19. www.buzzer.biz Buzzer©2009-confidential Extremely 3D.
  20. 20. www.buzzer.biz Buzzer©2009-confidential Extremely Fair Priced
  21. 21. www.buzzer.biz Buzzer©2009-confidential Extremely Intuitive
  22. 22. www.buzzer.biz Buzzer©2009-confidential Extremely Cookie.
  23. 23. www.buzzer.biz Buzzer©2009-confidential Extremely Bizar.
  24. 24. www.buzzer.biz Buzzer©2009-confidential Extreme Combination (Online + Service)
  25. 25. www.buzzer.biz Buzzer©2009-confidential Extremely Free.
  26. 26. www.buzzer.biz Buzzer©2009-confidential Extremely ‘Augmented Reality’
  27. 27. www.buzzer.biz Buzzer©2009-confidential Extremely Subscription.
  28. 28. www.buzzer.biz Buzzer©2009-confidential Extremely Sustainable…
  29. 29. www.buzzer.biz Buzzer©2009-confidential Extremely Online
  30. 30. www.buzzer.biz Buzzer©2009-confidential Extremely Rich Content
  31. 31. www.buzzer.biz Buzzer©2009-confidential Extremely Printable
  32. 32. www.buzzer.biz Buzzer©2009-confidential Extremely Awake.
  33. 33. www.buzzer.biz Buzzer©2009-confidential Extremely Natural (Printing)
  34. 34. www.buzzer.biz Buzzer©2009-confidential Present a Powerful Promise.
  35. 35. www.buzzer.biz Buzzer©2009-confidential Buzzable = Better Business Boost the Buzz. The market shares stories about you. Extremify Experiences. Your clients share their stories Focus Fanatically. You share your story.
  36. 36. www.buzzer.biz Buzzer©2009-confidential Tons of Trial
  37. 37. www.buzzer.biz Buzzer©2009-confidential Tweetable Trial. Help, my baby is shrinking !
  38. 38. www.buzzer.biz Buzzer©2009-confidential Share your Savvy • Cool Blue: experts • Product reviews on Youtube • Meet experts in the shop
  39. 39. www.buzzer.biz Buzzer©2009-confidential Creating Conversations
  40. 40. www.buzzer.biz Buzzer©2009-confidential Social (network) conversation starters Would you save my life ? Question that triggers social network friends to become organ donors.
  41. 41. www.buzzer.biz Buzzer©2009-confidential Worth talking about. Focus Fanatically. Extremify Experiences. Boost the Buzz.
  42. 42. www.buzzer.biz Buzzer©2009-confidential Inspiration for Innovation
  43. 43. www.buzzer.biz Buzzer©2009-confidential Be Buzzable. slideshare.net/sodderland/creatieve2014 @sodderland #buzzable willem@buzzable.biz www.buzzable.biz (soon) www.buzzer.nl Willem Sodderland Founder & CEO

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