Buzzer © 2009 - confidentialWord of Mouth Marketing                                               www.buzzer.bizIt’s not w...
Buzzer © 2009 - confidential2002: 50 juicy ambassadors.                              www.buzzer.biz
Buzzer © 2009 - confidential2005: the Birth of Buzzer                                      www.buzzer.biz  Potential   +  ...
Buzzer © 2009 - confidentialBuzzer: Product, Story & Buzz                                       www.buzzer.biz        Prod...
Buzzer © 2009 - confidential125.000 Buzzers, 150 campaigns, 5 countries                                                   ...
Buzzer © 2009 - confidentialTraditional vs. Social Marketing                                                  www.buzzer.b...
Buzzer © 2009 - confidentialThe essence of Marketing.                                             www.buzzer.biz          ...
Buzzer © 2009 - confidentialOptimizing Buzzability.                                         www.buzzer.biz             Eng...
Buzzer © 2009 - confidentialMusketeers & Hairdressers                            www.buzzer.biz                     &
Buzzer © 2009 - confidentialTedx & Taxi’s.                 www.buzzer.biz
Buzzer © 2009 - confidentialEngage exisiting customers                             www.buzzer.biz
Freemiumwww.buzzer.biz                 Buzzer © 2009 - confidential
Buzzer © 2009 - confidentialThe Trojan Horse                                                   www.buzzer.biz      Link pe...
Buzzer © 2009 - confidentialBoost the Buzz.                                         www.buzzer.biz            Engage your ...
Buzzer © 2009 - confidentialBuild buzz into the product.                                     www.buzzer.biz      Whipped  ...
Buzzer © 2009 - confidentialMake trial an adventure: Huhntersuchers                                    www.buzzer.biz
Buzzer © 2009 - confidentialHuhntersuchers in the oven                             www.buzzer.biz
Buzzer © 2009 - confidentialBags that start a conversation.                                  www.buzzer.biz
Tour de Buzz.www.buzzer.biz                 Buzzer © 2009 - confidential
Buzzer © 2009 - confidentialFeed the Campfire.                                        www.buzzer.biz            Engage you...
Buzzer © 2009 - confidentialYour own campfire.                     www.buzzer.biz
Buzzer © 2009 - confidentialFuel other fires.                    www.buzzer.biz
Buzzer © 2009 - confidentialListen & Learn                                         www.buzzer.biz            Engage your  ...
Buzzer © 2009 - confidentialSocial Media Monitoring                          www.buzzer.biz
Buzzer © 2009 - confidentialNet Promoter Score: WoM & Groei                                         www.buzzer.biz        ...
Buzzer © 2009 - confidentialHow to improve your NPS ?                            www.buzzer.biz
Buzzer © 2009 - confidentialLinking NPS to Feedback                          www.buzzer.biz
Buzzer © 2009 - confidentialYour turn.                                          www.buzzer.biz             Engage your    ...
Buzzer © 2009 - confidentialBuzzable Books/Blogs                                                             www.buzzer.bi...
Buzzer © 2009 - confidentialWhat’s your story ?                                                              www.buzzer.bi...
Buzzer © 2009 - confidentialShitty Storytelling.                                  www.buzzer.biz                       Hel...
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Accelerator 2011 - Word of Mouth Marketing

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Accelerator 2011 - Word of Mouth Marketing

  1. 1. Buzzer © 2009 - confidentialWord of Mouth Marketing www.buzzer.bizIt’s not what people hear, it’s what they repeat. slideshare.net/sodderland/accelerator2011 Willem Sodderland, Founder & CEO of Buzzer
  2. 2. Buzzer © 2009 - confidential2002: 50 juicy ambassadors. www.buzzer.biz
  3. 3. Buzzer © 2009 - confidential2005: the Birth of Buzzer www.buzzer.biz Potential + Purpose = Proposition
  4. 4. Buzzer © 2009 - confidentialBuzzer: Product, Story & Buzz www.buzzer.biz Product- experience & BuzzTools Generate Trial & Buzz Feedback on Product & Marketing
  5. 5. Buzzer © 2009 - confidential125.000 Buzzers, 150 campaigns, 5 countries www.buzzer.biz Word of Mouth Marketing Giving people a reason to talk about products and make it easy to do so.
  6. 6. Buzzer © 2009 - confidentialTraditional vs. Social Marketing www.buzzer.biz + Attention • Relevance Credibility • Interaction
  7. 7. Buzzer © 2009 - confidentialThe essence of Marketing. www.buzzer.biz Advertising1 makes people curious Word of Mouth makes 3 curious people comfortable to buy Product2 experiences create word of mouth
  8. 8. Buzzer © 2009 - confidentialOptimizing Buzzability. www.buzzer.biz Engage your Boost the Buzzers Buzz Feed the Listen & Learn Campfire
  9. 9. Buzzer © 2009 - confidentialMusketeers & Hairdressers www.buzzer.biz &
  10. 10. Buzzer © 2009 - confidentialTedx & Taxi’s. www.buzzer.biz
  11. 11. Buzzer © 2009 - confidentialEngage exisiting customers www.buzzer.biz
  12. 12. Freemiumwww.buzzer.biz Buzzer © 2009 - confidential
  13. 13. Buzzer © 2009 - confidentialThe Trojan Horse www.buzzer.biz Link personal stories to the product experience
  14. 14. Buzzer © 2009 - confidentialBoost the Buzz. www.buzzer.biz Engage your Boost the Buzzers Buzz Feed the Listen & Learn Campfire
  15. 15. Buzzer © 2009 - confidentialBuild buzz into the product. www.buzzer.biz Whipped Capuccino- Cream...? Something !
  16. 16. Buzzer © 2009 - confidentialMake trial an adventure: Huhntersuchers www.buzzer.biz
  17. 17. Buzzer © 2009 - confidentialHuhntersuchers in the oven www.buzzer.biz
  18. 18. Buzzer © 2009 - confidentialBags that start a conversation. www.buzzer.biz
  19. 19. Tour de Buzz.www.buzzer.biz Buzzer © 2009 - confidential
  20. 20. Buzzer © 2009 - confidentialFeed the Campfire. www.buzzer.biz Engage your Boost the Buzzers Buzz Feed the Listen & Learn Campfire
  21. 21. Buzzer © 2009 - confidentialYour own campfire. www.buzzer.biz
  22. 22. Buzzer © 2009 - confidentialFuel other fires. www.buzzer.biz
  23. 23. Buzzer © 2009 - confidentialListen & Learn www.buzzer.biz Engage your Boost the Buzzers Buzz Feed the Listen & Learn Campfire
  24. 24. Buzzer © 2009 - confidentialSocial Media Monitoring www.buzzer.biz
  25. 25. Buzzer © 2009 - confidentialNet Promoter Score: WoM & Groei www.buzzer.biz “If growth is what you’re after, you simply need to know what your customers tell their friends about you”
  26. 26. Buzzer © 2009 - confidentialHow to improve your NPS ? www.buzzer.biz
  27. 27. Buzzer © 2009 - confidentialLinking NPS to Feedback www.buzzer.biz
  28. 28. Buzzer © 2009 - confidentialYour turn. www.buzzer.biz Engage your Boost the Buzzers Buzz Feed the Listen & Learn Campfire
  29. 29. Buzzer © 2009 - confidentialBuzzable Books/Blogs www.buzzer.biz Virality Word of Storytelling Consumer Mouth Behaviour http://www.contagiousmagazine.com/
  30. 30. Buzzer © 2009 - confidentialWhat’s your story ? www.buzzer.biz @sodderland sodderland Willem_Sodderland willem@buzzer.biz sodderland slideshare.net/sodderland/accelerator2011
  31. 31. Buzzer © 2009 - confidentialShitty Storytelling. www.buzzer.biz Help, my baby is shrinking !
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