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Accelerator 2011 - Word of Mouth Marketing
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Accelerator 2011 - Word of Mouth Marketing

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  • 1. Buzzer © 2009 - confidentialWord of Mouth Marketing www.buzzer.bizIt’s not what people hear, it’s what they repeat. slideshare.net/sodderland/accelerator2011 Willem Sodderland, Founder & CEO of Buzzer
  • 2. Buzzer © 2009 - confidential2002: 50 juicy ambassadors. www.buzzer.biz
  • 3. Buzzer © 2009 - confidential2005: the Birth of Buzzer www.buzzer.biz Potential + Purpose = Proposition
  • 4. Buzzer © 2009 - confidentialBuzzer: Product, Story & Buzz www.buzzer.biz Product- experience & BuzzTools Generate Trial & Buzz Feedback on Product & Marketing
  • 5. Buzzer © 2009 - confidential125.000 Buzzers, 150 campaigns, 5 countries www.buzzer.biz Word of Mouth Marketing Giving people a reason to talk about products and make it easy to do so.
  • 6. Buzzer © 2009 - confidentialTraditional vs. Social Marketing www.buzzer.biz + Attention • Relevance Credibility • Interaction
  • 7. Buzzer © 2009 - confidentialThe essence of Marketing. www.buzzer.biz Advertising1 makes people curious Word of Mouth makes 3 curious people comfortable to buy Product2 experiences create word of mouth
  • 8. Buzzer © 2009 - confidentialOptimizing Buzzability. www.buzzer.biz Engage your Boost the Buzzers Buzz Feed the Listen & Learn Campfire
  • 9. Buzzer © 2009 - confidentialMusketeers & Hairdressers www.buzzer.biz &
  • 10. Buzzer © 2009 - confidentialTedx & Taxi’s. www.buzzer.biz
  • 11. Buzzer © 2009 - confidentialEngage exisiting customers www.buzzer.biz
  • 12. Freemiumwww.buzzer.biz Buzzer © 2009 - confidential
  • 13. Buzzer © 2009 - confidentialThe Trojan Horse www.buzzer.biz Link personal stories to the product experience
  • 14. Buzzer © 2009 - confidentialBoost the Buzz. www.buzzer.biz Engage your Boost the Buzzers Buzz Feed the Listen & Learn Campfire
  • 15. Buzzer © 2009 - confidentialBuild buzz into the product. www.buzzer.biz Whipped Capuccino- Cream...? Something !
  • 16. Buzzer © 2009 - confidentialMake trial an adventure: Huhntersuchers www.buzzer.biz
  • 17. Buzzer © 2009 - confidentialHuhntersuchers in the oven www.buzzer.biz
  • 18. Buzzer © 2009 - confidentialBags that start a conversation. www.buzzer.biz
  • 19. Tour de Buzz.www.buzzer.biz Buzzer © 2009 - confidential
  • 20. Buzzer © 2009 - confidentialFeed the Campfire. www.buzzer.biz Engage your Boost the Buzzers Buzz Feed the Listen & Learn Campfire
  • 21. Buzzer © 2009 - confidentialYour own campfire. www.buzzer.biz
  • 22. Buzzer © 2009 - confidentialFuel other fires. www.buzzer.biz
  • 23. Buzzer © 2009 - confidentialListen & Learn www.buzzer.biz Engage your Boost the Buzzers Buzz Feed the Listen & Learn Campfire
  • 24. Buzzer © 2009 - confidentialSocial Media Monitoring www.buzzer.biz
  • 25. Buzzer © 2009 - confidentialNet Promoter Score: WoM & Groei www.buzzer.biz “If growth is what you’re after, you simply need to know what your customers tell their friends about you”
  • 26. Buzzer © 2009 - confidentialHow to improve your NPS ? www.buzzer.biz
  • 27. Buzzer © 2009 - confidentialLinking NPS to Feedback www.buzzer.biz
  • 28. Buzzer © 2009 - confidentialYour turn. www.buzzer.biz Engage your Boost the Buzzers Buzz Feed the Listen & Learn Campfire
  • 29. Buzzer © 2009 - confidentialBuzzable Books/Blogs www.buzzer.biz Virality Word of Storytelling Consumer Mouth Behaviour http://www.contagiousmagazine.com/
  • 30. Buzzer © 2009 - confidentialWhat’s your story ? www.buzzer.biz @sodderland sodderland Willem_Sodderland willem@buzzer.biz sodderland slideshare.net/sodderland/accelerator2011
  • 31. Buzzer © 2009 - confidentialShitty Storytelling. www.buzzer.biz Help, my baby is shrinking !

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