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Social Media Agency of the Year

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Submission for WAT Awards 2012

Submission for WAT Awards 2012

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Transcript

  • 1. Social Media Agency of the Year A WAT Awards Submission
  • 2. About Social Wavelength• A Social Media agency founded in 2009 operating out of Mumbai• Founded by Sanjay Mehta, Hareesh Tibrewala and Mihir Karkare, we’re now a 120+ member team managing 50+ top brands• With the second round of funding we plan to expand operations and set up offices in Bangalore and Delhi
  • 3. Brands We Manage
  • 4. Brands We Manage ..and these are just some of them!
  • 5. The Management Team • Serial Entrepreneur • BE, MS (USA) • 1st Venture – Director, Alpha Electric Group • 2nd Venture – Cofounder, Homeindia.com, One of India’s first ecommerce ventures • COO, Compare InfoBase – 1000+ people operation, one of the largest internet business in India. Sanjay Mehta • Strong Marketing and Business Development capabilities Joint CEO• 1st Venture – Partner, IFCM Counselors• 2nd Venture – Cofounder, Homeindia.com, One of India’s first ecommerce ventures• President, Jesons Industries Limited – $45 million enterprise• Strong Business Strategy, HR and Finance capabilities Hareesh Tibrewala Joint CEO
  • 6. • Bachelor of Electronics • 1st Venture – Cofounder and AVP, Social Wavelength • Strong technology background and understanding of the medium Mihir Karkare AVP• Ex-Lowe (Paul was the Engagement Director at Lowe Lintas India’s Digital Practice)• 18 years of experience spanning Advertising, Marketing, IT, Analytics with an entrepreneurial stint Paul Dueman Engagement Director • Ex-Madison (One of the largest Advertising agencies in India) • 7 years of experience in communications, advertising and media Amarjeet Thakur Senior Manager (Creative)
  • 7. The Specialists Brand Social Media VisualizersPlanners StrategistsContent Outreach DesignersCreators Specialists Project Account BusinessManagers Managers Analysts
  • 8. What Makes Us Special!• Dynamic growth in the past three years• Gap Identification of ‘social media’ while it was at a very nascent stage• A judicious blend of Agency + KPO business model and leveraging technology to address key challenges of Social Media• A well-rooted specialized team and diversification in the services offered• Expansion at a frenetic pace
  • 9. Our Work Speaks For Us!• Channel [V] – Built a million-strong community, and still growing!• Idea Cellular – Surpassed a huge number of 1 Million fans on Facebook – Created an application engaging more than 35,000 people• Star Plus India – Online game of MasterChef on Facebook generated 2.73 mn impressions with over 55,000 clicks on the Facebook tab and around 10 minutes of game play on an average – On-ground activity yielded 1.29 million impressions and over 6400 game plays
  • 10. Our Work Speaks For Us!• AdAsia 2011 – Managed their offline events and generated great community – Brought the event on the social media space with great results and commendations• IGCW – Helped establish and reach out to many international registrations through LinkedIn outreach – Managed their three-day international event online to generate buzz across social media platforms
  • 11. Recent Recognitions• One of the ‘Red Herring Asia 100’ Companies• Idea Cellular, Havells, and India Infoline feature in the Fortune 500’s list of the Top 25 best managed social media for brands
  • 12. Why A Good Win for WAT?• Our journey is the perfect example of what WAT stands for – Connect. Converse. Collaborate.• We lead by example – Early adopters of the field – Risk takers – Biggest Social Media Agency (by headcount)• Strong vision and meaningful execution – Expanding business horizons – Diversifying service offerings – Contributing to the growth of industry
  • 13. Thank You