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Language And Culture Final Presentation
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Language And Culture Final Presentation


This is a presentation on intercultural communication and conflict that I recently gave in my Language and Culture Class.

This is a presentation on intercultural communication and conflict that I recently gave in my Language and Culture Class.

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  • 1. Face
    In action in
    Intercultural Communication and
    Face-Negotiation Theory
  • 2. What it means to ‘Save Face’
    Face: Self-image presented to world
    - Identity Respect
    Self-Construal: independent vs interdependent self
    Facework: Restoring Face
    Protect from Judgment
  • 3. Cultural Characteristics
    China and Japan:
    - Collectivist
    - High context
    - Complacent, Indirect, likely to Avoid
    US and Germany
    - Individualist
    - Low Context
    - Dominant, Direct, likely to Conflict
  • 4. Cross-Cultural Conflicts
    Appropriate Conflict Conduct in Cultural Environment
    Use of face can result in CONFLICT
    Incompatibility over substantial issues
    Miscommunication, Face is not saved
    Conflict Management Style
    Leads to Face Negotiation Theory
  • 5. Face Negotiation Theory
    Face is mechanism for conflict management
    Negotiate face in all communication
    Situated Identities questionable
    Cultural, Individual, or Situational variables
    Five Conflict Styles:
    - Avoidance - Compromise
    - Integration - Oblige
    - Domination
  • 6. Specific Studies
    US and Germany vs China and Japan
    Purpose: FACE is the explanation for culture’s influence on conflict behavior
    - Hypothesis, Questionnaire
    - Cultural features had direct effect
    - Situational Scenarios low impact
  • 7. Specific Studies
    • Method: Qualitative Data from structured interviews
    China vs Japan
    Purpose: To test shared face, social debt, and independence
    • Results:
    Cultural conflict recognized for integration
  • 8. What does it all mean?
    Results not conclusive
    Identity Based Goals
    - Confirmation/Rejection
    - Respect/Disrespect
    - Approval/Disapproval
    Unresolved Identity Conflicts
  • 9. Solutions?
    Face Identity Respect
    Knowledge of Facework Taxonomies
    - Face Concerns
    - Face Movements or Patterns
    - Facework Interaction Strategies
    Change in Tendencies
    - Conflict Communication Styles
    - Face Content Domains
  • 10. Implications for Modern World
    War and Conflict
    Identities of Countries in Global Market
  • 11. Conclusion
    “God had given you one face, and you make yourself another.”
    -Hamlet, William Shakespeare
  • 12. Bibliography
    Gudykunst, William B. Theorizing about intercultural communication . Thousand Oaks, CA : Sage, 2005. Print.
    Matsudaira, Tomomi "Cultural Influences on the Use of Social Support by Chinese Immigrants in Japan: 'Face' as a Keyword." Qualitative Health Research 13.3 (2003): 343. Academic Search Premier. EBSCO. Web. 12 Nov. 2009.
    Oetzel, John G., and Stella Ting-Toomey "Face Concerns in Interpersonal Conflict: A Cross-Cultural Empirical Test of the Face Negotiation Theory." Communication Research30.6 (2003): 599-624. Academic Search Premier. EBSCO. Web. 12 Nov. 2009.
  • 13. Questions?