1. Evolving the website:
How local government can engage
customers through social media and
share valuable data
3. “Government data is being put online to
increase accountability, contribute
valuable information about the world,
and to enable government, the country, and
the world to function more efficiently.”
5. Web 1.0:
The Document Web
6. Content is everything.
7. Web 2.0:
The Social Web
8. “...an embryo of the Web to come...”
9. “The Web will be understood not as
screenfuls of text and graphics but as a
transport mechanism, the ether through
which interactivity happens...
10. ...It will appear on your computer screen,
on your TV set on your car dashboard, on
your cell phone, hand-held games
machines and maybe even your
11. Huge shift from mass
media to personal media
12. Over 1600%
Growth in 2009
13. Service Oriented Architecture
websites like Twitter are a first step
to sharing data
Create an API for your content.
15. CEO/CIO: “Social Media is
Irrelevant to our business -
it’s a passing fad!”
-They may have missed the point!
16. The point is the evolution.
17. Social media has changed the way
the web is being used.
APIs now rule the web.
18. Web 3.0:
The Web of Data
19. You ALREADY
have the data.
20. The first step is understanding
the modern Internet.
It’s essential Senior Management
understand the evolution of the
22. You ALREADY
have the data.
23. All you have to
24. “Sometimes it is
better just to do it.”
25. How Can I Make My Data Open?
1. Make your data publicly available!
2. Apply a suitable open data license.
See - opendatacommons.org