14 dec russell sutton final

Our Clients

Sorry your baby is ugly.

How you see your website...

and your customer’s view.

How can website analytics help?

What is web analytics?

Web Analytics Is:
1. The analysis of qualitative and quantitative data from your website and the competition 2. To drive a continual improvement of the online experience that your customers, and potential customers have
3. Which translates into your desired outcomes (online and offline)
Avinash Kaushik Elvis of Analytics

Web analytics is about actionable insights

and outcomes

Don’t use your web analytics as a rear view mirror

Instead, achieve this and you’ll gain a huge competitive advantage:

Warning! You don’t need analytics software you need a website analytics programme

Putting together a web analytics ‘programme’
Analytics team
Set your goals
Training
Custom reports
Insight
Actions
= Uplift

using google analytics for local authority websites
Part Two

Google Analytics...
Is a powerful website analytics tool
Is used by 50% of the world’s top 1million websites
In the right hands can help councils to get actionable insights

5 Benefits of Google Analytics

Powerful Reporting 100+ reports

Highly Intuitive

There are no infrastructure costs

Highly Scalable

It’s Free (but not cheap)

10:90 Rule
Our Goal: Highest value from Web Analytics implementation
Cost of analytics tool & vendor professional services: $10
Required investment in “intelligent resources/analysts” :$90
Avinash Kaushik Elvis of Analytics

10:90 Rule
Our Goal: Highest value from Web Analytics implementation
Cost of analytics tool & vendor professional services: $10
Required investment in “intelligent resources/analysts” :$90
Lets just call it the Rooney rule! 90% 10%

If it’s free is it any good? “ Can I really present Google Analytics as a serious solution to senior management?” Maybe 5 years ago no.... But it has undergone HUGE investment Competes right at the top with other vendor solutions Google is an advertising company with annual revenues of $20billion GA is a major part of that advertising service It’s strategically important

If it’s free is it any good? Maybe 5 years ago no.... But it has undergone HUGE investment Competes right at the top with other vendor solutions Google is an advertising company with annual revenues of $20billion GA is a major part of that advertising service It’s strategically important

Google classes Google Analytics data as confidential information. As such it has some strict rules around who can access that data. What about Google reading my data?

What about Google reading my data? 1. No data-sharing without consent 2. On-going investment in security 3. Policy enforcement with compliance audits As such it has some strict rules around who can access that data. This means staff at Google do not have access to your data without your prior consent.

What about data privacy laws? It’s important to consider Personally Identifiable Information (PII) Maybe 5 years ago no.... But it has undergone HUGE investment Competes right at the top with other vendor solutions Google is an advertising company with annual revenues of $20billion GA is a major part of that advertising service It’s strategically important

Personally Identifiable Information
DPA makes specific provisions for obtaining, holding and disclosing of PII

Personally Identifiable Information 2. The crucial aspect of the Act is the transfer of personal data outside of the EU

Personally Identifiable Information 3. Google specifically prohibits the storing of PII in Google Analytics

Thank you!
Russell Sutton
0854 5000 408
www.conversionworks.co.uk
[email_address]

14 dec russell sutton final

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