14 dec russell sutton final
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  • Why isn’t everyone pulling this lever? Why doesn’t everyone have an Amazon busting 17.2% CR? Techniques for making MVT successful and affective
  • Why isn’t everyone pulling this lever? Why doesn’t everyone have an Amazon busting 17.2% CR? Techniques for making MVT successful and affective
  • Why isn’t everyone pulling this lever? Why doesn’t everyone have an Amazon busting 17.2% CR? Techniques for making MVT successful and affective
  • Why isn’t everyone pulling this lever? Why doesn’t everyone have an Amazon busting 17.2% CR? Techniques for making MVT successful and affective
  • Why isn’t everyone pulling this lever? Why doesn’t everyone have an Amazon busting 17.2% CR? Techniques for making MVT successful and affective
  • Why isn’t everyone pulling this lever? Why doesn’t everyone have an Amazon busting 17.2% CR? Techniques for making MVT successful and affective
  • Why isn’t everyone pulling this lever? Why doesn’t everyone have an Amazon busting 17.2% CR? Techniques for making MVT successful and affective
  • Why isn’t everyone pulling this lever? Why doesn’t everyone have an Amazon busting 17.2% CR? Techniques for making MVT successful and affective
  • Why isn’t everyone pulling this lever? Why doesn’t everyone have an Amazon busting 17.2% CR? Techniques for making MVT successful and affective
  • Why isn’t everyone pulling this lever? Why doesn’t everyone have an Amazon busting 17.2% CR? Techniques for making MVT successful and affective
  • Why isn’t everyone pulling this lever? Why doesn’t everyone have an Amazon busting 17.2% CR? Techniques for making MVT successful and affective
  • Why isn’t everyone pulling this lever? Why doesn’t everyone have an Amazon busting 17.2% CR? Techniques for making MVT successful and affective

14 dec russell sutton final Presentation Transcript

  • 1.
  • 2. Our Clients
  • 3. Sorry your baby is ugly.
  • 4. How you see your website...
  • 5. and your customer’s view.
  • 6. How can website analytics help?
  • 7.
  • 8.
  • 9. What is web analytics?
  • 10. Web Analytics Is:
    • 1. The analysis of qualitative and quantitative data from your website and the competition 2. To drive a continual improvement of the online experience that your customers, and potential customers have
    • 3. Which translates into your desired outcomes (online and offline)
    Avinash Kaushik Elvis of Analytics
  • 11. Web analytics is about actionable insights
  • 12. and outcomes
  • 13. Don’t use your web analytics as a rear view mirror
  • 14. Instead, achieve this and you’ll gain a huge competitive advantage:
  • 15. Warning! You don’t need analytics software you need a website analytics programme
  • 16. Putting together a web analytics ‘programme’
    • Analytics team
    • Set your goals
    • Training
    • Custom reports
    • Insight
    • Actions
    = Uplift
  • 17. using google analytics for local authority websites
    • Part Two
  • 18.
  • 19.
  • 20. Google Analytics...
    • Is a powerful website analytics tool
    • Is used by 50% of the world’s top 1million websites
    • In the right hands can help councils to get actionable insights
  • 21. 5 Benefits of Google Analytics
  • 22. Powerful Reporting 100+ reports
  • 23. Highly Intuitive
  • 24. There are no infrastructure costs
  • 25. Highly Scalable
  • 26. It’s Free (but not cheap)
  • 27. 10:90 Rule
    • Our Goal: Highest value from Web Analytics implementation
    • Cost of analytics tool & vendor professional services: $10
    • Required investment in “intelligent resources/analysts” :$90
    Avinash Kaushik Elvis of Analytics
  • 28. 10:90 Rule
    • Our Goal: Highest value from Web Analytics implementation
    • Cost of analytics tool & vendor professional services: $10
    • Required investment in “intelligent resources/analysts” :$90
    Lets just call it the Rooney rule! 90% 10%
  • 29. If it’s free is it any good? “ Can I really present Google Analytics as a serious solution to senior management?” Maybe 5 years ago no.... But it has undergone HUGE investment Competes right at the top with other vendor solutions Google is an advertising company with annual revenues of $20billion GA is a major part of that advertising service It’s strategically important
  • 30. If it’s free is it any good? Maybe 5 years ago no.... But it has undergone HUGE investment Competes right at the top with other vendor solutions Google is an advertising company with annual revenues of $20billion GA is a major part of that advertising service It’s strategically important
  • 31. Google classes Google Analytics data as confidential information. As such it has some strict rules around who can access that data. What about Google reading my data?
  • 32. What about Google reading my data? 1. No data-sharing without consent 2. On-going investment in security 3. Policy enforcement with compliance audits As such it has some strict rules around who can access that data. This means staff at Google do not have access to your data without your prior consent.
  • 33. What about data privacy laws? It’s important to consider Personally Identifiable Information (PII) Maybe 5 years ago no.... But it has undergone HUGE investment Competes right at the top with other vendor solutions Google is an advertising company with annual revenues of $20billion GA is a major part of that advertising service It’s strategically important
  • 34. Personally Identifiable Information
    • DPA makes specific provisions for obtaining, holding and disclosing of PII
  • 35. Personally Identifiable Information 2. The crucial aspect of the Act is the transfer of personal data outside of the EU
  • 36. Personally Identifiable Information 3. Google specifically prohibits the storing of PII in Google Analytics
  • 37.
  • 38.
  • 39.
  • 40.
  • 41. Thank you!
    • Russell Sutton
    • 0854 5000 408
    • www.conversionworks.co.uk
    • [email_address]