How to Plan a Successful Association Online Community
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How to Plan a Successful Association Online Community

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Learn how to plan, launch, and manage a successful online member community for your association or membership organization.

Learn how to plan, launch, and manage a successful online member community for your association or membership organization.

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How to Plan a Successful Association Online Community Presentation Transcript

  • 1. @SociousSuccess @DelCorTech #socialplan
  • 2. Goal Setting How to set goals for your online community#socialplan 2
  • 3. Create the ‘burningimperative’This will define how you treat,incentivize, and reward members.#socialplan Image used under Creative Commons from Nationaal Archief 3
  • 4. Bring Value If you are struggling with why members should come to your site, chances are they will struggle, too.#socialplan Image used under Creative Commons for Jack Parrott 4
  • 5. Little Victories Small goals that people can reach that keep them motivated in the community. Game dynamics can play a role here.#socialplan Image used under Creative Commons for jay8085 5
  • 6. Staff & Member Research Tips for conducting staff & member research to create a community that your members will use#socialplan 6
  • 7. Areas to Research Who to research & how to gather information#socialplan Image used under Creative Commons from Katie@! 7
  • 8. Staff Research 0 Perceived value 0 Member problems 0 Staff problems 0 Tech savvy#socialplan 8
  • 9. Member Research 0 Problems 0 Access 0 Content 0 Communication#socialplan 9
  • 10. How to Gather Information1. Interviews 0 Small sample 0 Open ended 0 Notes 0 Listen, listen listen 0 Don’t defend or solve 10
  • 11. How to Gather Information 2. Surveys 0 Validate interview data 0 Survey larger sample 0 Short and sweet 0 Gratitude#socialplan 11
  • 12. Prioritize Characteristics ofYour Community with Kano0 Mandatory Features 0 Must be in your community0 Linear Features 0 The more the better0 Exciters and Delighters 0 Didn’t know they wanted, but they do0 Reverse Qualities 0 Better not be included 12
  • 13. How to Prioritize Characteristics of Your Community 0 Create question pairs 1. How would you feel if XYZ’s online community had separate chapter discussion/groups? 2. How would you feel if XYZ’s online community did not have separate chapter discussions/groups? 0 Answers  I like it that way  It expect it that way  I am neutral  I can live with it that way  I dislike it that way 0 Survey sample & analyze data Check blog.socious.com for a full explanation of how to do a Kano analysis! 13
  • 14. Community Features How to translate your strategy & research into online community features#socialplan 14
  • 15. Connection BetweenResearch/Strategy & Features Research & Strategy Community Features#socialplan Images used under Creative Commons from Viewoftheworld 15
  • 16. Start With Association Goals#socialplan 16
  • 17. Understand Your Platform 17
  • 18. Use Top Problems Staff Member0 Members don’t know 0 Want to advance in about programs careers0 Need to reduce educational costs 0 Stay on top of0 Generate more industry changes revenue 0 Get help with day-0 Improve member-to- to-day challenges member collaboration 0 Find credible info and education 18
  • 19. Brainstorm Solutions 19
  • 20. Focus The List 20
  • 21. Lessons to Launch Lessons to successfully launch an online community#socialplan 21
  • 22. Start Small This is a bit controversial. Develop a community gradually, rather than doing the traditional BIG LAUNCH.#socialplan Image used under Creative Commons for whoislaunch 22
  • 23. Simplicity Make it as simple and easy to get started and participate as possible.#socialplan Image used under Creative Commons for squeezeomatic 23
  • 24. Learn, Listen, and Respond Clear Guidelines Communication Flow#socialplan 24
  • 25. Long-Term Success for Community How to set up your community for long-term success#socialplan 25
  • 26. Relationships Win If youre working on a long-term perspective (more than a year), you know that building relationships is key.#socialplan 26
  • 27. Work At It Every Day Growing relationships takes a lot of care and feeding.#socialplan 27
  • 28. Community ManagerOwnership and responsibility overregular communication andrelationship growth.#socialplan 28 Image used under Creative Commons from Pablo Casuriaga
  • 29. Reward Activity, Remind Don’t let member activity happen in a vacuum.#socialplan 29
  • 30. Use The Right Tools for the Job Don’t bring out all the bells and whistles at once. Focus on a few key features and make them phenomenal.#socialplan 30
  • 31. Keep The Energy Up No one said it would be easy to create a community. It takes time and a lot of continuous energy to grow a community out of the ether.#socialplan 31
  • 32. More Information on Planning Online Communities for Associationshttp://info.socious.com/association-management-resources/#socialplan 32