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What is RTB eCommerce?

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Real-time bidding (RTB) is revolutionizing the world of display advertising. sociomantic is making it easy for large eCommerce advertisers to get started in this powerful new performance channel.

Real-time bidding (RTB) is revolutionizing the world of display advertising. sociomantic is making it easy for large eCommerce advertisers to get started in this powerful new performance channel.

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  • Media buy like the big boys... without a big buy-in.
    Full turnkey media buying platform w/ RTB & retargeting.
    Guaranteed income http://tex101.net/rtb-biz
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  • 1. What isRTB eCommerce?
  • 2. What do these words mean to you? 2
  • 3. What do these words mean to you? 3
  • 4. 4How?
  • 5. Performance Display 5 Real-time bidding (RTB) based on individual user profiles Shopper Remarketing Dynamic, Personalized Creative Audience Extension Multivariate Campaign Optimization
  • 6. Real-time Bidding (RTB) 6 $45 Non-RTB: Real-time Bidding: Impressions Each impression won has purchased in bulk unique purchase value
  • 7. Shopper Remarketing 7More than 90% ofshoppers will leave yoursite without buying.Remarketing finds theseusers as they browse theweb and serves thempersonalized ads,bringing them back toyour site to buy.
  • 8. Dynamic, Personalized Creative 8Each ad is personalized in real-timebased on the individual user profilePossible Ad Contents:  Abandoned cart items  Previously browsed items  Complimentary or related products  New, Sale, or other product tags  Special offers based on user’s cart status, CRM data, previous purchase behavior, etc.
  • 9. Audience Extension 9Looking for a way toscale your audiencebeyond your previousvisitors?Using statistical twintargeting methodology,we help you connect to The new users get personalized ads, too.action-prone new usersacross the web.
  • 10. Individual User Profile 10All of our real-time decisioning is based onindividual user profiles computed using severallayers of data analysis.  Bidding  Targeting  Personalization  Optimization
  • 11. Multivariate Campaign Optimization 11Machine learning enables us to optimize eachcampaign as it’s happening.The system automatically tweaks a wide range ofvariables based on real-time performance cuesfrom three dimensions of analysis: 1. Ad space characteristics 2. Dynamic creative performance 3. Individual user
  • 12. RTB eCommerce:Welcome to the future of display. Contact us below to set up a test

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