Men and the Media!<br />L.O: <br />To know media representations of masculinity<br />
Children Now (1999) – a research group<br />Asked boys between 10-17 what they<br />thought about males they see on<br />t...
Why could this possibly be problematic?<br />L.O: To know media representations of masculinity<br />
‘The masculine myth’<br />Easthorpe (1990) argues that a variety of media such as Hollywood films and video games give thi...
The 1980’s saw the emergence of a new breed of glossy magazines aimed at m/c men.<br /><ul><li>Men are emotionally vulnerable
Men shouldn’t be afraid to get in touch with their feminine side
They should treat women as equals
They should care more about their appearance
Active fatherhood is important</li></li></ul><li>‘The metrosexual male’<br />Postmodernist Sociologists<br />Frank Mort (1...
Colliers (1992) – men’s magazines are often contradictory  in their representations. There are still images of rugged extr...
SociologyExchange.co.uk Shared Resource
SociologyExchange.co.uk Shared Resource
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SociologyExchange.co.uk Shared Resource

  1. 1. Men and the Media!<br />L.O: <br />To know media representations of masculinity<br />
  2. 2. Children Now (1999) – a research group<br />Asked boys between 10-17 what they<br />thought about males they see on<br />television. <br />Attention focussed on girls<br />Violent and angry<br />Leaders and problem solvers<br />Funny, confident, successful<br />Rarely cry<br />
  3. 3. Why could this possibly be problematic?<br />L.O: To know media representations of masculinity<br />
  4. 4. ‘The masculine myth’<br />Easthorpe (1990) argues that a variety of media such as Hollywood films and video games give this impression that a real man is based on his strength, aggression and violence. However this is an ideological myth as the majority of men are unable to reach this goal of true ‘hegemonic masculinity’<br /><ul><li>L.O: To know media representations of masculinity</li></li></ul><li><ul><li>L.O: To know media representations of masculinity</li></ul>Think back to the family.....what is meant by the term ‘the new man?’<br />
  5. 5. The 1980’s saw the emergence of a new breed of glossy magazines aimed at m/c men.<br /><ul><li>Men are emotionally vulnerable
  6. 6. Men shouldn’t be afraid to get in touch with their feminine side
  7. 7. They should treat women as equals
  8. 8. They should care more about their appearance
  9. 9. Active fatherhood is important</li></li></ul><li>‘The metrosexual male’<br />Postmodernist Sociologists<br />Frank Mort (1988) – rise in male fashion magazines/products reflects the change in social attitudes of men and the emergence of the metrosexual man. <br />Tim Edwards (1997) argues the ‘new man’ was simply a product of advertisers so they can sell their products to males and females. <br /><ul><li>L.O: To know media representations of masculinity</li></li></ul><li>Gauntlett (2008)<br />Studied the content of FHM<br />Extremely positive as it encourages men to be caring, considerate lovers, useful in the home, fashionable and funny.<br /><ul><li>L.O: To know media representations of masculinity</li></li></ul><li><ul><li>L.O: To know media representations of masculinity</li></ul>Do you agree with Gauntlett that men’s magazines have a positive influence on modern men?<br />
  10. 10. Colliers (1992) – men’s magazines are often contradictory in their representations. There are still images of rugged extra-strong macho man still circulate in popular culture. Women are also still sexualised in images in these magazines.<br /><ul><li>L.O: To know media representations of masculinity</li></li></ul><li>Rutherford – Retributive masculinity<br />This is the attempt to reclaim traditional masculine authority by celebrating traditionally male concerns in their content. <br />For example, birds, <br />booze and football.’ <br /><ul><li>L.O: To know media representations of masculinity</li></li></ul><li>Whannel’s (2002) – David Beckham<br />Mass media stories and images of David Beckham are contradictory as he is represented as both a ‘metrosexual’ and ‘retributive masculinity.’ His identity is ‘fluid’ – his good looks, football skills, competitive spirit. <br /><ul><li>L.O: To know media representations of masculinity</li>

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