Features of NSMs <ul><li>Tend to be y……. </li></ul><ul><li>Focus on p……… issues. </li></ul><ul><li>Lack b…………. as they are...
Features of NSMs <ul><li>Tend to be young </li></ul><ul><li>Focus on private issues. </li></ul><ul><li>Lack bureaucracy, a...
<ul><li>Capitalism </li></ul><ul><li>Industrialism </li></ul><ul><li>Surveillance </li></ul><ul><li>Military Power </li></...
The Anti-capitalist movement <ul><li>The spread of capitalism – ‘end of history’ </li></ul><ul><li>Globalization </li></ul...
 
 
 
Branding – Naomi Klein <ul><li>Companies like Coca-Cola and Nike started to see themselves as a  brand  rather than just a...
 
Companies establish their brand in a variety of ways… <ul><li>Advertising – Nike’s bill grew from $50 million in ’87 to $5...
 
Culture Jamming Subvertisements
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
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SociologyExchange.co.uk Shared Resource

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SociologyExchange.co.uk Shared Resource

  1. 1. Features of NSMs <ul><li>Tend to be y……. </li></ul><ul><li>Focus on p……… issues. </li></ul><ul><li>Lack b…………. as they are informal. </li></ul><ul><li>F……………… </li></ul><ul><li>Creating a more e…………….. Society. </li></ul>
  2. 2. Features of NSMs <ul><li>Tend to be young </li></ul><ul><li>Focus on private issues. </li></ul><ul><li>Lack bureaucracy, as they are informal. </li></ul><ul><li>Fragmented </li></ul><ul><li>Creating a more egaltarian Society. </li></ul>
  3. 3. <ul><li>Capitalism </li></ul><ul><li>Industrialism </li></ul><ul><li>Surveillance </li></ul><ul><li>Military Power </li></ul><ul><li>Labour Movements </li></ul><ul><li>Ecological/Green Movement </li></ul><ul><li>Human Rights </li></ul><ul><li>Peace Movement </li></ul>Characteristic of late modernity Linked social movement
  4. 4. The Anti-capitalist movement <ul><li>The spread of capitalism – ‘end of history’ </li></ul><ul><li>Globalization </li></ul><ul><li>Expansion of East Asian economies </li></ul><ul><li>Economic Collapse (????) </li></ul>
  5. 8. Branding – Naomi Klein <ul><li>Companies like Coca-Cola and Nike started to see themselves as a brand rather than just a product. </li></ul><ul><li>Coca Cola is seen as a globally desirable brand even though there is little difference between one cola and the next. </li></ul>
  6. 10. Companies establish their brand in a variety of ways… <ul><li>Advertising – Nike’s bill grew from $50 million in ’87 to $500 million in ’97. </li></ul><ul><li>Sponsorship – </li></ul><ul><li>Incorporating challenges – e.g. Gap low on the hip jeans </li></ul><ul><li>Obliterating opposition – </li></ul><ul><li>Censorship - McLibel </li></ul>
  7. 12. Culture Jamming Subvertisements
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