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    SociologyExchange.co.uk Shared Resource SociologyExchange.co.uk Shared Resource Presentation Transcript

    • Features of NSMs
      • Tend to be y…….
      • Focus on p……… issues.
      • Lack b…………. as they are informal.
      • F………………
      • Creating a more e…………….. Society.
    • Features of NSMs
      • Tend to be young
      • Focus on private issues.
      • Lack bureaucracy, as they are informal.
      • Fragmented
      • Creating a more egaltarian Society.
      • Capitalism
      • Industrialism
      • Surveillance
      • Military Power
      • Labour Movements
      • Ecological/Green Movement
      • Human Rights
      • Peace Movement
      Characteristic of late modernity Linked social movement
    • The Anti-capitalist movement
      • The spread of capitalism – ‘end of history’
      • Globalization
      • Expansion of East Asian economies
      • Economic Collapse (????)
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    • Branding – Naomi Klein
      • Companies like Coca-Cola and Nike started to see themselves as a brand rather than just a product.
      • Coca Cola is seen as a globally desirable brand even though there is little difference between one cola and the next.
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    • Companies establish their brand in a variety of ways…
      • Advertising – Nike’s bill grew from $50 million in ’87 to $500 million in ’97.
      • Sponsorship –
      • Incorporating challenges – e.g. Gap low on the hip jeans
      • Obliterating opposition –
      • Censorship - McLibel
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    • Culture Jamming Subvertisements
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