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Socio Funda - Objective
Socio Funda - Objective
Socio Funda - Objective
Socio Funda - Objective
Socio Funda - Objective
Socio Funda - Objective
Socio Funda - Objective
Socio Funda - Objective
Socio Funda - Objective
Socio Funda - Objective
Socio Funda - Objective
Socio Funda - Objective
Socio Funda - Objective
Socio Funda - Objective
Socio Funda - Objective
Socio Funda - Objective
Socio Funda - Objective
Socio Funda - Objective
Socio Funda - Objective
Socio Funda - Objective
Socio Funda - Objective
Socio Funda - Objective
Socio Funda - Objective
Socio Funda - Objective
Socio Funda - Objective
Socio Funda - Objective
Socio Funda - Objective
Socio Funda - Objective
Socio Funda - Objective
Socio Funda - Objective
Socio Funda - Objective
Socio Funda - Objective
Socio Funda - Objective
Socio Funda - Objective
Socio Funda - Objective
Socio Funda - Objective
Socio Funda - Objective
Socio Funda - Objective
Socio Funda - Objective
Socio Funda - Objective
Socio Funda - Objective
Socio Funda - Objective
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Socio Funda - Objective

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  • 1. ?WHATISSOCIALMEDIA
  • 2. Officially, social media is “an umbrella termthat defines the various activities that integratetechnology, social interaction, and the constructionof words, pictures, videos, and audio.”http://www.wikipedia.org
  • 3. IT’S ALSOA FANCY WAYTO DESCRIBETHE ZILLIONSOF CONVERSATIONSPEOPLEARE HAVINGONLINE24/7.photo by Kris Hoet on flickr.com
  • 4. WHYSHOULDI CARE ?* Still an excellent question, by the way.
  • 5. BECAUSE 2/3 OF THE GLOBAL INTERNET POPULATIONVISIT SOCIAL NETWORKS.Nielsen, Global Faces & Networked Places, 2009
  • 6. BECAUSE VISITING SOCIAL SITES IS NOW THE 4TH MOSTPOPULAR ONLINE ACTIVITY—AHEAD OF PERSONAL EMAIL.Nielsen, Global Faces & Networked Places, 2009photo by Bruno Girinon flickr.com
  • 7. BECAUSE TIME SPENT ON SOCIAL NETWORKSIS GROWING AT 3X THE OVERALL INTERNETRATE, ACCOUNTING FOR ~10% OF ALLINTERNET TIME.Nielsen, Global Faces & Networked Places, 2009
  • 8. BECAUSE SOCIAL MEDIA IS DEMOCRATIZINGCOMMUNICATIONS. BIG TIME. “ Technology is shifting the power away from the editors, the publishers, the establishment, the media elite. Now it’s the people who are in control.” Rupert Murdoch, Global Media Entrepreneur
  • 9. 13 HOURSThe amount of video uploadedto YouTube every minute.
  • 10. 412.3 YEARSThe length of time it would take to view every YouTube video.
  • 11. 100,000,000The number of YouTube videos viewed per day.
  • 12. 13,000,000The number of articles available on Wikipedia.
  • 13. 3,600,000,000The number of photos archived on Flickr.com as of June 2009.That’s roughly 1 photo per every 2 people on the planet.
  • 14. 3,000,000The average number of Tweets per day on Twitter.com
  • 15. 5,000,000,000 The number of minutes spent on Facebook each day.
  • 16. 1,000,000,000The amount of content(web links, news stories, blog posts, notes, photos, etc.) shared each week on Facebook.
  • 17. IF FACEBOOK WEREA COUNTRY,IT WOULD BE THE 8THMOST POPULATEDIN THE WORLD,JUST AHEADOF JAPAN.Mark Zuckerberg, January 7, 2009
  • 18. 93% OF SOCIAL MEDIA USERS BELIEVE A COMPANYSHOULD HAVE A PRESENCE IN SOCIAL MEDIA.Cone, Business in Social Media Study, September 2008
  • 19. YOU SEE, IT’S SUPPOSED TO BE A DIALOGUE,NOT A MONOLOGUE.
  • 20. 85% of social media users believe that a companyshould go further than just having a presenceon social sites and should also interactwith its customers.Cone, Business in Social Media Study, September 2008
  • 21. “ For companies, resistance to social media is futile. Millions of people are creating content for the social Web. Your competitors are already there. Your customers have been there for a long time. If your business isnt putting itself out there, it ought to be.” BusinessWeek, February 19, 2009photo by Archie McPhee Seattle on flickr.com
  • 22. UNFORTUNATELY, MOST COMPANIESARE STILL TREATING SOCIAL MEDIA *LIKE JUST ANOTHER MARKETING CHANNEL.*Oops.
  • 23. WHEN IN FACT, *IT’S SO MUCH MORE.*Wait for it...
  • 24. 1: PUBLIC RELATIONS
  • 25. 2: CUSTOMER SERVICE
  • 26. 3: LOYALTY-BUILDING
  • 27. 4: COLLABORATION
  • 28. 5: NETWORKING
  • 29. 6: THOUGHT-LEADERSHIP
  • 30. AND YES,CUSTOMER ACQUISITION, TOO.
  • 31. SO,HERE’SWHATYOUNEEDTODO:
  • 32. photo by cyndie@smilebig! on flickr.com DEF INE YOUR C OMPANY’S SOC IAL MEDIA STRATEGY.
  • 33. HOPE IS NOTA STRATEGY.photo by quest for the heartstone on flickr.com
  • 34. photo by Malingering on flickr.com HELP, IF YO U NEED IT. ASK FOR
  • 35. I’LL ADD THISTINY BITOF ADVICE :
  • 36. SUME SOC IAL MEDIADON’T AS ERYTHING.IS THE AN SWER TO EV
  • 37. photo by arlen on flickr.com IF YOUR PRODUCT SUCKS, SOCIAL MEDIA WON’T FIX IT.
  • 38. NEVERFORGETTHEBASICRULES.
  • 39. RULE #1: LISTEN• Google Alerts• TweetDeck• SocialMentions• RSS(FOR STARTERS)
  • 40. RULE #2: ENGAGE
  • 41. RULE #3: MEASURE• Audience• Engagement• Loyalty• Influence• Action(METRICS SHOULD MAP TO GOALS. PERIOD.)
  • 42. NOWGO OUTTHERE& GETSOCIAL!

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