Ofﬁcially, social media is “an umbrella termthat deﬁnes the various activities that integratetechnology, social interaction, and the constructionof words, pictures, videos, and audio.”http://www.wikipedia.org
IT’S ALSOA FANCY WAYTO DESCRIBETHE ZILLIONSOF CONVERSATIONSPEOPLEARE HAVINGONLINE24/7.photo by Kris Hoet on flickr.com
WHYSHOULDI CARE ?* Still an excellent question, by the way.
BECAUSE 2/3 OF THE GLOBAL INTERNET POPULATIONVISIT SOCIAL NETWORKS.Nielsen, Global Faces & Networked Places, 2009
BECAUSE VISITING SOCIAL SITES IS NOW THE 4TH MOSTPOPULAR ONLINE ACTIVITY—AHEAD OF PERSONAL EMAIL.Nielsen, Global Faces & Networked Places, 2009photo by Bruno Girinon flickr.com
BECAUSE TIME SPENT ON SOCIAL NETWORKSIS GROWING AT 3X THE OVERALL INTERNETRATE, ACCOUNTING FOR ~10% OF ALLINTERNET TIME.Nielsen, Global Faces & Networked Places, 2009
BECAUSE SOCIAL MEDIA IS DEMOCRATIZINGCOMMUNICATIONS. BIG TIME. “ Technology is shifting the power away from the editors, the publishers, the establishment, the media elite. Now it’s the people who are in control.” Rupert Murdoch, Global Media Entrepreneur
13 HOURSThe amount of video uploadedto YouTube every minute.
412.3 YEARSThe length of time it would take to view every YouTube video.
100,000,000The number of YouTube videos viewed per day.
13,000,000The number of articles available on Wikipedia.
3,600,000,000The number of photos archived on Flickr.com as of June 2009.That’s roughly 1 photo per every 2 people on the planet.
3,000,000The average number of Tweets per day on Twitter.com
5,000,000,000 The number of minutes spent on Facebook each day.
1,000,000,000The amount of content(web links, news stories, blog posts, notes, photos, etc.) shared each week on Facebook.
IF FACEBOOK WEREA COUNTRY,IT WOULD BE THE 8THMOST POPULATEDIN THE WORLD,JUST AHEADOF JAPAN.Mark Zuckerberg, January 7, 2009
93% OF SOCIAL MEDIA USERS BELIEVE A COMPANYSHOULD HAVE A PRESENCE IN SOCIAL MEDIA.Cone, Business in Social Media Study, September 2008
YOU SEE, IT’S SUPPOSED TO BE A DIALOGUE,NOT A MONOLOGUE.
85% of social media users believe that a companyshould go further than just having a presenceon social sites and should also interactwith its customers.Cone, Business in Social Media Study, September 2008
“ For companies, resistance to social media is futile. Millions of people are creating content for the social Web. Your competitors are already there. Your customers have been there for a long time. If your business isnt putting itself out there, it ought to be.” BusinessWeek, February 19, 2009photo by Archie McPhee Seattle on flickr.com
UNFORTUNATELY, MOST COMPANIESARE STILL TREATING SOCIAL MEDIA *LIKE JUST ANOTHER MARKETING CHANNEL.*Oops.
WHEN IN FACT, *IT’S SO MUCH MORE.*Wait for it...
1: PUBLIC RELATIONS
2: CUSTOMER SERVICE
AND YES,CUSTOMER ACQUISITION, TOO.
photo by cyndie@smilebig! on flickr.com DEF INE YOUR C OMPANY’S SOC IAL MEDIA STRATEGY.
HOPE IS NOTA STRATEGY.photo by quest for the heartstone on flickr.com
photo by Malingering on flickr.com HELP, IF YO U NEED IT. ASK FOR
I’LL ADD THISTINY BITOF ADVICE :
SUME SOC IAL MEDIADON’T AS ERYTHING.IS THE AN SWER TO EV
photo by arlen on flickr.com IF YOUR PRODUCT SUCKS, SOCIAL MEDIA WON’T FIX IT.
RULE #1: LISTEN• Google Alerts• TweetDeck• SocialMentions• RSS(FOR STARTERS)
RULE #2: ENGAGE
RULE #3: MEASURE• Audience• Engagement• Loyalty• Inﬂuence• Action(METRICS SHOULD MAP TO GOALS. PERIOD.)