Web 2.0 Overview

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    Favorites, Groups & Events

    Web 2.0 Overview - Presentation Transcript

    1. A Crash Course in Web 2.0 Financial Services Conference Copenhagen, Oct. 23, 2008 Jerry Michalski
    2. Agenda
      • A couple of stories
      • From Web 1.0 to 2.0
      • What is social media?
        • What is it useful for?
        • How do the tools differ?
      • For further reading
    3. Social media’s many faces
      • Blogs
      • Microblogs ( Twitter )
      • Wikis
      • Media sharing ( Flickr , YouTube )
      • Social search (Digg)
      • Social networks (Facebook/ feeds )
      • Event calendars
      • Lifestreaming ( FriendFeed )
      • MMOGs (WoW, SL )
      • Mashups ( HousingMaps.com )
      • Ratings (everywhere)
      • Metadata
        • Tagclouds
        • Visualizations
        • Analytics
    4. Twitter
    5. Some simple tweets of mine
      • Meeting on the cash healthcare economy
      • Friends sees me tweet PatientsLikeMe
      • Code to find all the icons in my file system?
      • Using Twitter for customer service?
    7. Companies using Twitter
      • Comcastcares
      • JetBlue
      • Zappo’s (many)
      • Dell
      • Many more now
    8. Hans Monderman
    9. Mistakes have wings
      • BofA employees singing
      • Sleeping Comcast guy
      • Vermin in KFC/Taco Bells
      • As do the gems
      • Mentos + Coke
    10. Social media’s many faces
      • Blogs
      • Microblogs ( Twitter )
      • Wikis
      • Media sharing ( Flickr , YouTube )
      • Social search (Digg)
      • Social networks (Facebook/ feeds )
      • Event calendars
      • Lifestreaming ( FriendFeed )
      • MMOGs (WoW, SL )
      • Mashups ( HousingMaps.com )
      • Ratings (everywhere)
      • Metadata
        • Tagclouds
        • Visualizations
        • Analytics
    11. Web 1.0 communication tools
      • Email, mailing lists
      • Instant messaging (IM)
      • Voice over IP (VoIP)
    12. Google Popdex Technorati Feedster The Blogosphere Wiki (1995) A Map Personal Home Pages Justin Hall (1994) Weblogs (1997) Search Engines RSS Feeds RSS Aggregators Ward Cunningham Other services Flickr del.icio.us Google Maps Mashups CamelCase CamelCase
    13. Weblogs
      • Component parts
        • Posts
        • Permalinks
        • Comments
        • Blogroll
      • One person or small group
      • Useful microfinance blogs
        • MicroCapital.org
        • Acumen Fund blog
      Newest Post Blogroll Title
    14. Wikis
      • “ Wiki-wiki” means “quick” in Hawaiian
      • Group editable websites
        • Make page links [like this]
      • Four examples
        • Wikipedia (e.g., its page on microfinance )
        • TaxAlmanac.org (Intuit)
        • BarCamp.org (“unconferences”)
        • A site I set up for you (on a free service)
    15. Web 2.0
      • More interactive
      • More connected
      • More social
      • More open
      • More complicated and unpredictable
    16. Media sharing
      • Photo sharing: Flickr (now part of Yahoo)
      • Video sharing: YouTube (now part of Google)
      • Link sharing: del.icio.us (now part of Yahoo)
      • Event calendars: Upcoming (Yahoo also)
      • Library sharing: Shelfari
      • Document sharing: Google Docs
      • … almost anything you can think of
      • Two key features: tagging and social networking
    17. Social networking sites
      • All the sites on the previous page
      • Facebook
        • One person’s profile
        • And thousands of Facebook “ apps ”
      • MySpace , Bebo
      • Multiplayer virtual worlds
        • Second Life
        • World of Warcraft
      • Hundreds of others
    18. Mashups
      • HousingMaps.com
      • ChicagoCrime.org ( arson )
      • digglicious (Digg + del.icio.us)
      • ProgrammableWeb
      • Made possible by
        • RSS (Really Simple Syndication)
        • APIs (Application Programming Interfaces)
    19. Microblogging
      • Twitter
        • “ I just left a great meeting…”
        • China’s recent earthquake
        • Company customer service
      • Twitter Search (formerly Summize)
      • Enhancements
        • Twistory
        • TweetStats
        • TwitArcs
    20. All add up to…
      • An “ architecture of participation ”
    21. Social media’s many faces
      • Blogs
      • Microblogs ( Twitter )
      • Wikis
      • Media sharing ( Flickr , YouTube )
      • Social search (Digg)
      • Social networks (Facebook/ feeds )
      • Event calendars
      • Lifestreaming ( FriendFeed )
      • MMOGs (WoW, SL )
      • Mashups ( HousingMaps.com )
      • Ratings (everywhere)
      • Metadata
        • Tagclouds
        • Visualizations
        • Analytics
    22. Recommended reading
      • Here Comes Everybody , by Clay Shirky
      • How Breakthroughs Happen , by A. Hargadon
      • Groundswell , by Charlene Li and J. Bernoff
      • Jerry Michalski
      • [email_address] www.sociate.com +1 (415) 465-0256
      Questions?

    + Jerry MichalskiJerry Michalski, 2 years ago

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