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0807 IDLO Bucharest


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The social media module of a microfinance law training program held in Bucharest, hosted by

The social media module of a microfinance law training program held in Bucharest, hosted by

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  • 1. Social Media IDLO Microfinance Project Bucharest, July 21-23, 2008 Jerry Michalski
  • 2. Four separate sections
    • Introduction to Social Media
    • Hands-on work session
    • Applications in microfinance
    • The big picture
  • 3. Session goals
    • Understand social software
    • See which tools might be useful for your group
    • Discuss the larger forces at work
    • Find and harness useful sources of online information
    • Show your teenager something s/he doesn’t know
  • 4. Who’s Jerry?
    • 1987-1998 as a technology industry analyst
      • Avocation  vocation
      • Identifying trends
      • Bridging business, society and tech
      • Famous boss (Esther Dyson)
    • 1998-now: independent consultant
      • “ Guide to the relationship economy”
    • Raised in Peru and Argentina
    • Champion for ordinary people
  • 5. Important context
    • The dominant worldwide platform:
    • Today:
      • Calls, SMS, Web
      • Remittances ( G-Cash )
    • Soon:
      • Pictures
      • Video
      • Your bank
      • Much more
    Sullivan: You Can Hear Me Now: How Microloans and Cell Phones are Connecting the World's Poor to the Global Economy
  • 6. How the Web works (in 5 mins)
  • 7.
    • What is it?
    • What can it do?
    • How has it evolved?
    Introduction to social media
  • 8. What we’ll cover
    • Web 1.0
      • Weblogs
      • Wikis
      • Other tools
    • Web 2.0
      • Media sharing
      • Social networking services
      • Mashups
      • Other tools – and concepts
  • 9. Weblogs
    • Component parts
      • Posts
      • Permalinks
      • Comments
      • Blogroll
    • One person or small group
    • Useful microfinance blogs
      • Acumen Fund blog
    Newest Post Blogroll Title
  • 10. Wikis
    • “ Wiki-wiki” means “quick” in Hawaiian
    • Group editable websites
      • Make page links [like this]
    • Four examples
      • Wikipedia (e.g., its page on microfinance )
      • (Intuit)
      • (“unconferences”)
      • A site I set up for you (on a free service)
  • 11. Web 1.0 communication tools
    • Email, mailing lists
    • Instant messaging (IM)
    • Voice over IP (VoIP)
  • 12. Google Popdex Technorati Feedster The Blogosphere Wiki (1995) A Map Personal Home Pages Justin Hall (1994) Weblogs (1997) Search Engines RSS Feeds RSS Aggregators Ward Cunningham Other services Flickr Google Maps Mashups CamelCase CamelCase
  • 13. Web 2.0
    • More interactive
    • More connected
    • More social
    • More open
    • More complicated and unpredictable
  • 14. Media sharing
    • Photo sharing: Flickr (now part of Yahoo)
    • Video sharing: YouTube (now part of Google)
    • Link sharing: (now part of Yahoo)
    • Event calendars: Upcoming (Yahoo also)
    • Library sharing: Shelfari
    • Document sharing: Google Docs
    • … almost anything you can think of
    • Two key features: tagging and social networking
  • 15. Social networking sites
    • All the sites on the previous page
    • Facebook
      • One person’s profile
      • And thousands of Facebook “ apps ”
    • MySpace , Bebo
    • Multiplayer virtual worlds
      • Second Life
      • World of Warcraft
    • Hundreds of others
  • 16. Mashups
    • ( arson )
    • digglicious (Digg +
    • ProgrammableWeb
    • Made possible by
      • RSS (Really Simple Syndication)
      • APIs (Application Programming Interfaces)
  • 17. Microblogging
    • Twitter
      • “ I just left a great meeting…”
      • China’s recent earthquake
      • Company customer service
    • Twitter Search (formerly Summize)
    • Enhancements
      • Twistory
      • TweetStats
      • TwitArcs
  • 18. Our workshop’s “tag” is… IDLO2008RO
  • 19. What makes a good tag
    • Memorable (yet private)
    • Short
    • Unique
    • No permission needed
    Photos on Flickr Links on Videos on YouTube Blog posts and more
  • 20. Recent conference hashtags
    • BlogHer
    • Supernova
  • 21. And more
    • Lifestreaming
      • FriendFeed ( mine )
    • How-to
      • 5min Life Videopedia
      • Howcast
    • Where to?
      • PickupPal , IsAnyoneGoingTo
    • Market makers
      • CellBazaar , Tradenet
  • 22. All add up to…
    • An “ architecture of participation ”
  • 23.
    • Let’s use several of these tools, slowly.
    Hands-on work session
  • 24. Hands on…
    • Google Apps
    • Blogging
    • Microblogging
    • Wikis
    • Social networking
    • Bookmark sharing
    • Media sharing
    • Lifestreaming
    • Tagging
  • 25.
    • Where is social media already in use?
    • Where might it be of future use?
    Applications in microfinance
  • 26. All the stakeholders
    • Other int’l resources
    • UN, NGOs, etc.
    • Volunteer corps
    • Global idea banks
    • Supranational movements
    • Government ministries
    • Finance
    • Development
    • Central bank
    • Women’s rights
    • Global market makers
    • Kiva
    • MicroPlace
    • Etsy
    Asia Europe The Americas Africa IDLO MNCs (banks) Apex Orgs (funds, accel.)
  • 27. And more MFIs
    • Their Families
    • Health
    • Education
    • Knowledge
    • Bias/access
    • Housing
    • Remittances
    • Their Markets
    • Demand
    • Logistics
    • Coordination
    • Intermediaries
    Asia Europe The Americas Africa IDLO MNCs (banks) Apex Orgs (funds, accel.) Borrowers Lending Circles
  • 28. Weblogs
    • IDLO wiki resource page
    • Microfinance Focus
    • Microfinance Gateway
    • MIX (Microfinance Information eXchange)
  • 29. Remittances and payments
    • Contopronto
    • G-Cash
    • M-Pesa
    • TextPayMe
    • Wizzit
    • Obopay
    • mChek
    • M-Pay
  • 30. Open source microfinance
    • Mifos Initiative
    • Sevak Solutions
  • 31. One incident, six paths
    • Earthquake and tsunamis
      • Flickr photos of the missing
      • YouTube videos of the event
      • Public databases of the missing
      • Weblogs for breaking events
      • Wikis for sharing what works
      • Twitter and social network news
  • 32. Let’s be consultants
  • 33.
    • Larger transformations
    • Key issues
    • Points of leverage
    The big picture
  • 34. Not just a technology shift
    • Costs have plummeted
    • Power has shifted
    • Let go of control
    • Assume good behavior
      • Let community fix bad behavior
    • Emphasis on
      • Social
      • Open
  • 35. Persistence
  • 36. Exhaust data
  • 37. Weaving a global brain
  • 38. Mobs or collective intelligence?
    • Mackay (1841): … the Madness of Crowds
    • Hardin (1968): The Tragedy of the Commons
    • Shirky: Here Comes Everybody
    • Tapscott: Wikinomics
    • Surowiecki: The Wisdom of Crowds
    • Rheingold: Smart Mobs
    • Benkler: Sharing Nicely
  • 39. Openness: a framework
    • Open Source
    • Open Content
    • Open Process
    • Mix and match
  • 40. Education
    • Open open everything
    • Stop the coercion
    • Release the curiosity
  • 41. Innovation
    • Profit motive often kills innovation
      • Wright Brothers
      • AIN vs. the Internet
    • Talent and ingenuity are out there everywhere
  • 42.
    • Jerry Michalski
    • [email_address] +1 (415) 465-0256
    Contact info:
  • 43. The Web is an aleph El Aleph Jorge Luis Borges (1899-1986)
  • 44. On the back part of the step, toward the right, I saw a small iridescent sphere of almost unbearable brilliance. At first I thought it was revolving; then I realized that this movement was an illusion created by the dizzying world it bounded. The Aleph's diameter was probably little more than an inch, but all space was there, actual and undiminished. Each thing (a mirror's face, let us say) was infinite things, since I distinctly saw it from every angle of the universe. I saw the teeming sea; I saw daybreak and nightfall; I saw the multitudes of America; I saw a silvery cobweb in the center of a black pyramid; I saw a splintered labyrinth (it was London); I saw, close up, unending eyes watching themselves in me as in a mirror; I saw all the mirrors on earth and none of them reflected me; I saw in a backyard of Soler Street the same tiles that thirty years before I'd seen in the entrance of a house in Fray Bentos; I saw bunches of grapes, snow, tobacco, lodes of metal, steam; I saw convex equatorial deserts and each one of their grains of sand; I saw a woman in Inverness whom I shall never forget; I saw her tangled hair, her tall figure, I saw the cancer in her breast; I saw a ring of baked mud in a sidewalk, where before there had been a tree; I saw a summer house in Adrogué and a copy of the first English translation of Pliny -- Philemon Holland's -- and all at the same time saw each letter on each page (as a boy, I used to marvel that the letters in a closed book did not get scrambled and lost overnight); I saw a sunset in Querétaro that seemed to reflect the color of a rose in Bengal; I saw my empty bedroom; I saw in a closet in Alkmaar a terrestrial globe between two mirrors that multiplied it endlessly; I saw horses with flowing manes on a shore of the Caspian Sea at dawn; I saw the delicate bone structure of a hand; I saw the survivors of a battle sending out picture postcards; I saw in a showcase in Mirzapur a pack of Spanish playing cards; I saw the slanting shadows of ferns on a greenhouse floor; I saw tigers, pistons, bison, tides, and armies; I saw all the ants on the planet; I saw a Persian astrolabe; I saw in the drawer of a writing table (and the handwriting made me tremble) unbelievable, obscene, detailed letters, which Beatriz had written to Carlos Argentino; I saw a monument I worshipped in the Chacarita cemetery; I saw the rotted dust and bones that had once deliciously been Beatriz Viterbo; I saw the circulation of my own dark blood; I saw the coupling of love and the modification of death; I saw the Aleph from every point and angle, and in the Aleph I saw the earth and in the earth the Aleph and in the Aleph the earth; I saw my own face and my own bowels; I saw your face; and I felt dizzy and wept, for my eyes had seen that secret and conjectured object whose name is common to all men but which no man has looked upon -- the unimaginable universe. I felt infinite wonder, infinite pity.