Social Media IDLO Microfinance Project Bucharest, July 21-23, 2008 Jerry Michalski

Four separate sections Introduction to Social Media Hands-on work session Applications in microfinance The big picture

Introduction to Social Media

Hands-on work session

Applications in microfinance

The big picture

Session goals Understand social software See which tools might be useful for your group Discuss the larger forces at work Find and harness useful sources of online information Show your teenager something s/he doesn’t know

Understand social software

See which tools might be useful for your group

Discuss the larger forces at work

Find and harness useful sources of online information

Show your teenager something s/he doesn’t know

Who’s Jerry? 1987-1998 as a technology industry analyst Avocation  vocation Identifying trends Bridging business, society and tech Famous boss (Esther Dyson) 1998-now: independent consultant “ Guide to the relationship economy” Raised in Peru and Argentina Champion for ordinary people

1987-1998 as a technology industry analyst

Avocation  vocation

Identifying trends

Bridging business, society and tech

Famous boss (Esther Dyson)

1998-now: independent consultant

“ Guide to the relationship economy”

Raised in Peru and Argentina

Champion for ordinary people

Important context The dominant worldwide platform: Today: Calls, SMS, Web Remittances ( G-Cash ) Soon: Pictures Video Your bank Much more Sullivan: You Can Hear Me Now: How Microloans and Cell Phones are Connecting the World's Poor to the Global Economy

The dominant worldwide platform:

Today:

Calls, SMS, Web

Remittances ( G-Cash )

Soon:

Pictures

Video

Your bank

Much more

How the Web works (in 5 mins)

What is it? What can it do? How has it evolved? Introduction to social media

What is it?

What can it do?

How has it evolved?

What we’ll cover Web 1.0 Weblogs Wikis Other tools Web 2.0 Media sharing Social networking services Mashups Other tools – and concepts

Web 1.0

Weblogs

Wikis

Other tools

Web 2.0

Media sharing

Social networking services

Mashups

Other tools – and concepts

Weblogs Component parts Posts Permalinks Comments Blogroll One person or small group Useful microfinance blogs MicroCapital.org Acumen Fund blog Newest Post Blogroll Title

Component parts

Posts

Permalinks

Comments

Blogroll

One person or small group

Useful microfinance blogs

MicroCapital.org

Acumen Fund blog

Wikis “ Wiki-wiki” means “quick” in Hawaiian Group editable websites Make page links [like this] Four examples Wikipedia (e.g., its page on microfinance ) TaxAlmanac.org (Intuit) BarCamp.org (“unconferences”) A site I set up for you (on a free service)

“ Wiki-wiki” means “quick” in Hawaiian

Group editable websites

Make page links [like this]

Four examples

Wikipedia (e.g., its page on microfinance )

TaxAlmanac.org (Intuit)

BarCamp.org (“unconferences”)

A site I set up for you (on a free service)

Web 1.0 communication tools Email, mailing lists Instant messaging (IM) Voice over IP (VoIP)

Email, mailing lists

Instant messaging (IM)

Voice over IP (VoIP)

Google Popdex Technorati Feedster The Blogosphere Wiki (1995) A Map Personal Home Pages Justin Hall (1994) Weblogs (1997) Search Engines RSS Feeds RSS Aggregators Ward Cunningham Other services Flickr del.icio.us Google Maps Mashups CamelCase CamelCase

Web 2.0 More interactive More connected More social More open More complicated and unpredictable

More interactive

More connected

More social

More open

More complicated and unpredictable

Media sharing Photo sharing: Flickr (now part of Yahoo) Video sharing: YouTube (now part of Google) Link sharing: del.icio.us (now part of Yahoo) Event calendars: Upcoming (Yahoo also) Library sharing: Shelfari Document sharing: Google Docs … almost anything you can think of Two key features: tagging and social networking

Photo sharing: Flickr (now part of Yahoo)

Video sharing: YouTube (now part of Google)

Link sharing: del.icio.us (now part of Yahoo)

Event calendars: Upcoming (Yahoo also)

Library sharing: Shelfari

Document sharing: Google Docs

… almost anything you can think of

Two key features: tagging and social networking

Social networking sites All the sites on the previous page Facebook One person’s profile And thousands of Facebook “ apps ” MySpace , Bebo Multiplayer virtual worlds Second Life World of Warcraft Hundreds of others

All the sites on the previous page

Facebook

One person’s profile

And thousands of Facebook “ apps ”

MySpace , Bebo

Multiplayer virtual worlds

Second Life

World of Warcraft

Hundreds of others

Mashups HousingMaps.com ChicagoCrime.org ( arson ) digglicious (Digg + del.icio.us) ProgrammableWeb Made possible by RSS (Really Simple Syndication) APIs (Application Programming Interfaces)

HousingMaps.com

ChicagoCrime.org ( arson )

digglicious (Digg + del.icio.us)

ProgrammableWeb

Made possible by

RSS (Really Simple Syndication)

APIs (Application Programming Interfaces)

Microblogging Twitter “ I just left a great meeting…” China’s recent earthquake Company customer service Twitter Search (formerly Summize) Enhancements Twistory TweetStats TwitArcs

Twitter

“ I just left a great meeting…”

China’s recent earthquake

Company customer service

Twitter Search (formerly Summize)

Enhancements

Twistory

TweetStats

TwitArcs

Our workshop’s “tag” is… IDLO2008RO

What makes a good tag Memorable (yet private) Short Unique No permission needed Photos on Flickr Links on del.icio.us Videos on YouTube Blog posts and more

Memorable (yet private)

Short

Unique

No permission needed

Recent conference hashtags BlogHer Supernova

BlogHer

Supernova

And more Lifestreaming FriendFeed ( mine ) How-to 5min Life Videopedia Howcast Where to? PickupPal , IsAnyoneGoingTo Market makers CellBazaar , Tradenet

Lifestreaming

FriendFeed ( mine )

How-to

5min Life Videopedia

Howcast

Where to?

PickupPal , IsAnyoneGoingTo

Market makers

CellBazaar , Tradenet

All add up to… An “ architecture of participation ”

An “ architecture of participation ”

Let’s use several of these tools, slowly. Hands-on work session

Let’s use several of these tools, slowly.

Hands on… Google Apps Blogging Microblogging Wikis Social networking Bookmark sharing Media sharing Lifestreaming Tagging

Google Apps

Blogging

Microblogging

Wikis

Social networking

Bookmark sharing

Media sharing

Lifestreaming

Tagging

Where is social media already in use? Where might it be of future use? Applications in microfinance

Where is social media already in use?

Where might it be of future use?

All the stakeholders Other int’l resources UN, NGOs, etc. Volunteer corps Global idea banks Supranational movements Government ministries Finance Development Central bank Women’s rights Global market makers Kiva MicroPlace Etsy Asia Europe The Americas Africa IDLO MNCs (banks) Apex Orgs (funds, accel.)

Other int’l resources

UN, NGOs, etc.

Volunteer corps

Global idea banks

Supranational movements

Government ministries

Finance

Development

Central bank

Women’s rights

Global market makers

Kiva

MicroPlace

Etsy

And more MFIs Their Families Health Education Knowledge Bias/access Housing Remittances Their Markets Demand Logistics Coordination Intermediaries Asia Europe The Americas Africa IDLO MNCs (banks) Apex Orgs (funds, accel.) Borrowers Lending Circles

Their Families

Health

Education

Knowledge

Bias/access

Housing

Remittances

Their Markets

Demand

Logistics

Coordination

Intermediaries

Weblogs IDLO wiki resource page Microfinance Focus Microfinance Gateway MIX (Microfinance Information eXchange)

IDLO wiki resource page

Microfinance Focus

Microfinance Gateway

MIX (Microfinance Information eXchange)

Remittances and payments Contopronto G-Cash M-Pesa TextPayMe Wizzit Obopay mChek M-Pay

Contopronto

G-Cash

M-Pesa

TextPayMe

Wizzit

Obopay

mChek

M-Pay

Open source microfinance Mifos Initiative Sevak Solutions

Mifos Initiative

Sevak Solutions

One incident, six paths Earthquake and tsunamis Flickr photos of the missing YouTube videos of the event Public databases of the missing Weblogs for breaking events Wikis for sharing what works Twitter and social network news

Earthquake and tsunamis

Flickr photos of the missing

YouTube videos of the event

Public databases of the missing

Weblogs for breaking events

Wikis for sharing what works

Twitter and social network news

Let’s be consultants

Larger transformations Key issues Points of leverage The big picture

Larger transformations

Key issues

Points of leverage

Not just a technology shift Costs have plummeted Power has shifted Let go of control Assume good behavior Let community fix bad behavior Emphasis on Social Open

Costs have plummeted

Power has shifted

Let go of control

Assume good behavior

Let community fix bad behavior

Emphasis on

Social

Open

Persistence

Exhaust data

Weaving a global brain

Mobs or collective intelligence? Mackay (1841): … the Madness of Crowds Hardin (1968): The Tragedy of the Commons Shirky: Here Comes Everybody Tapscott: Wikinomics Surowiecki: The Wisdom of Crowds Rheingold: Smart Mobs Benkler: Sharing Nicely

Mackay (1841): … the Madness of Crowds

Hardin (1968): The Tragedy of the Commons

Shirky: Here Comes Everybody

Tapscott: Wikinomics

Surowiecki: The Wisdom of Crowds

Rheingold: Smart Mobs

Benkler: Sharing Nicely

Openness: a framework Open Source Open Content Open Process Mix and match

Open Source

Open Content

Open Process

Mix and match

Education Open open everything Stop the coercion Release the curiosity

Open open everything

Stop the coercion

Release the curiosity

Innovation Profit motive often kills innovation Wright Brothers AIN vs. the Internet Talent and ingenuity are out there everywhere

Profit motive often kills innovation

Wright Brothers

AIN vs. the Internet

Talent and ingenuity are out there everywhere

Jerry Michalski [email_address] www.sociate.com +1 (415) 465-0256 Contact info:

Jerry Michalski

[email_address] www.sociate.com +1 (415) 465-0256

The Web is an aleph El Aleph Jorge Luis Borges (1899-1986)

On the back part of the step, toward the right, I saw a small iridescent sphere of almost unbearable brilliance. At first I thought it was revolving; then I realized that this movement was an illusion created by the dizzying world it bounded. The Aleph's diameter was probably little more than an inch, but all space was there, actual and undiminished. Each thing (a mirror's face, let us say) was infinite things, since I distinctly saw it from every angle of the universe. I saw the teeming sea; I saw daybreak and nightfall; I saw the multitudes of America; I saw a silvery cobweb in the center of a black pyramid; I saw a splintered labyrinth (it was London); I saw, close up, unending eyes watching themselves in me as in a mirror; I saw all the mirrors on earth and none of them reflected me; I saw in a backyard of Soler Street the same tiles that thirty years before I'd seen in the entrance of a house in Fray Bentos; I saw bunches of grapes, snow, tobacco, lodes of metal, steam; I saw convex equatorial deserts and each one of their grains of sand; I saw a woman in Inverness whom I shall never forget; I saw her tangled hair, her tall figure, I saw the cancer in her breast; I saw a ring of baked mud in a sidewalk, where before there had been a tree; I saw a summer house in Adrogué and a copy of the first English translation of Pliny -- Philemon Holland's -- and all at the same time saw each letter on each page (as a boy, I used to marvel that the letters in a closed book did not get scrambled and lost overnight); I saw a sunset in Querétaro that seemed to reflect the color of a rose in Bengal; I saw my empty bedroom; I saw in a closet in Alkmaar a terrestrial globe between two mirrors that multiplied it endlessly; I saw horses with flowing manes on a shore of the Caspian Sea at dawn; I saw the delicate bone structure of a hand; I saw the survivors of a battle sending out picture postcards; I saw in a showcase in Mirzapur a pack of Spanish playing cards; I saw the slanting shadows of ferns on a greenhouse floor; I saw tigers, pistons, bison, tides, and armies; I saw all the ants on the planet; I saw a Persian astrolabe; I saw in the drawer of a writing table (and the handwriting made me tremble) unbelievable, obscene, detailed letters, which Beatriz had written to Carlos Argentino; I saw a monument I worshipped in the Chacarita cemetery; I saw the rotted dust and bones that had once deliciously been Beatriz Viterbo; I saw the circulation of my own dark blood; I saw the coupling of love and the modification of death; I saw the Aleph from every point and angle, and in the Aleph I saw the earth and in the earth the Aleph and in the Aleph the earth; I saw my own face and my own bowels; I saw your face; and I felt dizzy and wept, for my eyes had seen that secret and conjectured object whose name is common to all men but which no man has looked upon -- the unimaginable universe. I felt infinite wonder, infinite pity.