Social Media: Uses in Microfinance (Real and Potential) IDLO Microfinance Project Chennai, April 4, 2008 Jerry Michalski

Who’s speaking 1987-1998 as a technology industry analyst Avocation  vocation Identifying trends Bridging business, society and tech Famous boss (Esther Dyson) 1998-now: independent consultant “ Guide to the relationship economy” Raised in Peru and Argentina Champion for ordinary people

1987-1998 as a technology industry analyst

Avocation  vocation

Identifying trends

Bridging business, society and tech

Famous boss (Esther Dyson)

1998-now: independent consultant

“ Guide to the relationship economy”

Raised in Peru and Argentina

Champion for ordinary people

Important context The dominant worldwide platform: Today: Calls, SMS, Web Remittances ( G-Cash ) Soon: Pictures Video Your bank Much more Sullivan: You Can Hear Me Now: How Microloans and Cell Phones are Connecting the World's Poor to the Global Economy Ask Aslam!

The dominant worldwide platform:

Today:

Calls, SMS, Web

Remittances ( G-Cash )

Soon:

Pictures

Video

Your bank

Much more

Our workshop’s “tag” is… IDLO2008Chennai

I’m using it already Memorable (yet private) Short Unique No permission needed Photos on Flickr Links on del.icio.us Videos on YouTube

Memorable (yet private)

Short

Unique

No permission needed

What we’ll cover What is social media? Web 1.0, 2.0 (3.0?) More than a technological shift What opportunities does it offer? Fit with microfinance What organizations are doing What is now possible

What is social media?

Web 1.0, 2.0 (3.0?)

More than a technological shift

What opportunities does it offer?

Fit with microfinance

What organizations are doing

What is now possible

Web “1.0” Web pages/sites Weblogs Wikis Email, mailing lists Instant messaging

Web pages/sites

Weblogs

Wikis

Email, mailing lists

Instant messaging

Weblogs Component parts Posts Permalinks Comments Blogroll Useful microfinance blogs MicroCapital.org Acumen Fund blog Newest Post Blogroll Title

Component parts

Posts

Permalinks

Comments

Blogroll

Useful microfinance blogs

MicroCapital.org

Acumen Fund blog

Wikis “ Wiki-wiki” means “quick” in Hawaiian Group editable websites Make page links [like this] Four examples Wikipedia (e.g., its page on microfinance ) TaxAlmanac.org (Intuit) BarCamp.org (“unconferences”) A site I set up for you (on a free service)

“ Wiki-wiki” means “quick” in Hawaiian

Group editable websites

Make page links [like this]

Four examples

Wikipedia (e.g., its page on microfinance )

TaxAlmanac.org (Intuit)

BarCamp.org (“unconferences”)

A site I set up for you (on a free service)

Web 1.0 communication tools Email, mailing lists Instant messaging (IM) Voice over IP (VoIP)

Email, mailing lists

Instant messaging (IM)

Voice over IP (VoIP)

Web “2.0” More interactive More connected More social More open More complicated and unpredictable

More interactive

More connected

More social

More open

More complicated and unpredictable

Media sharing Photo sharing: Flickr (now part of Yahoo) Video sharing: YouTube (now part of Google) Link sharing: del.icio.us (now part of Yahoo) Document sharing: Google Docs Library sharing: Shelfari Event calendars: Upcoming (Yahoo also) … almost anything you can think of Two key features: tagging and social networking

Photo sharing: Flickr (now part of Yahoo)

Video sharing: YouTube (now part of Google)

Link sharing: del.icio.us (now part of Yahoo)

Document sharing: Google Docs

Library sharing: Shelfari

Event calendars: Upcoming (Yahoo also)

… almost anything you can think of

Two key features: tagging and social networking

Social networking sites All the sites on the previous page Facebook One person’s profile And thousands of Facebook “apps” MySpace Bebo Hundreds of others

All the sites on the previous page

Facebook

One person’s profile

And thousands of Facebook “apps”

MySpace

Bebo

Hundreds of others

“ Mashups” HousingMaps.com ChicagoCrime.org ( arson ) digglicious (Digg + del.icio.us) ProgrammableWeb

HousingMaps.com

ChicagoCrime.org ( arson )

digglicious (Digg + del.icio.us)

ProgrammableWeb

New communication tools “ Nanoblogging” Twitter Lifestreaming FriendFeed ( mine ) Web conferencing Facebook’s mini-feed

“ Nanoblogging”

Twitter

Lifestreaming

FriendFeed ( mine )

Web conferencing

Facebook’s mini-feed

And more How-to 5min Life Videopedia Howcast Where to? PickupPal IsAnyoneGoingTo Market makers CellBazaar Tradenet

How-to

5min Life Videopedia

Howcast

Where to?

PickupPal

IsAnyoneGoingTo

Market makers

CellBazaar

Tradenet

All add up to… An “ architecture of participation ”

An “ architecture of participation ”

Not just a technology shift Assume good behavior Let community fix bad behavior Costs have plummeted Power has shifted Emphasis on Social Open

Assume good behavior

Let community fix bad behavior

Costs have plummeted

Power has shifted

Emphasis on

Social

Open

Openness: a framework Open Source Open Content Open Process Mix and match

Open Source

Open Content

Open Process

Mix and match

Mobs or collective intelligence? Mackay (1841): … the Madness of Crowds Hardin (1968): The Tragedy of the Commons Shirky: Here Comes Everybody Tapscott: Wikinomics Surowiecki: The Wisdom of Crowds Rheingold: Smart Mobs Benkler: Sharing Nicely

Mackay (1841): … the Madness of Crowds

Hardin (1968): The Tragedy of the Commons

Shirky: Here Comes Everybody

Tapscott: Wikinomics

Surowiecki: The Wisdom of Crowds

Rheingold: Smart Mobs

Benkler: Sharing Nicely

Persistence

All the stakeholders Other int’l resources UN, NGOs, etc. Volunteer corps Global idea banks Supranational movements Government ministries Finance Development Central bank Women’s rights Global market makers Kiva MicroPlace Etsy Asia Europe The Americas Africa IDLO MNCs (banks) Apex Orgs (funds, accel.)

Other int’l resources

UN, NGOs, etc.

Volunteer corps

Global idea banks

Supranational movements

Government ministries

Finance

Development

Central bank

Women’s rights

Global market makers

Kiva

MicroPlace

Etsy

And more MFIs Their Families Health Education Knowledge Bias/access Housing Remittances Their Markets Demand Logistics Coordination Intermediaries Asia Europe The Americas Africa IDLO MNCs (banks) Apex Orgs (funds, accel.) Borrowers Lending Circles

Their Families

Health

Education

Knowledge

Bias/access

Housing

Remittances

Their Markets

Demand

Logistics

Coordination

Intermediaries

Questions? Jerry Michalski [email_address] www.sociate.com +1 (415) 465-0256

Google Popdex Technorati Feedster The Blogosphere Wiki (1995) A Map Personal Home Pages Justin Hall (1994) Weblogs (1997) Search Engines RSS Feeds RSS Aggregators Ward Cunningham Other services Flickr del.icio.us Google Maps Mashups CamelCase CamelCase

A map of the trends