Horlicks - Brand Extension and Product Line Extension
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Horlicks - Brand Extension and Product Line Extension

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The Horlicks Brand is now a Mega brand in India due to its massive growth of its Product Line and Brand Extensions.

The Horlicks Brand is now a Mega brand in India due to its massive growth of its Product Line and Brand Extensions.

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Horlicks - Brand Extension and Product Line Extension Horlicks - Brand Extension and Product Line Extension Presentation Transcript

  • SIVAKUMAR
  • Origin1873: J a m e s H o r l i c k + Wi l l i a m =f o u n d e d J & W Ho r l i c k sI n I n d i a , o v e r 2 Bi l l i o n c u p s o fHo r l i c k s a r e d r u n k e v e r y y e a r
  • Horlicks – The Market Leader
  • The Journey Since 1920s
  • Horlicks – Health Drinks J u n i o r Ho r l i c k s (1995)
  • Standard Horlicks Horlicks Flavors since 2003
  • Women’s Horlicks (1997) & Mother’s Horlicks
  • Horlicks Lite (2005)
  • Nutribar (2009)
  • Horlicks Biscuits (1992) Corn Flakes Biscuit
  • Cookies
  • Horlicks Biscuits - Juniors
  • Cream Biscuits
  • Multigrain Noodles / Foodles (2010)
  • Chill Dood (2010) Ready to Drink Flavoured Milk
  • Oats
  • Me r ci !!
  • Referenceshttp://www.slideshare.net/sharathghosh/horlicks-brand-dossier http://gsk-ch.in/Products.aspx http://en.wikipedia.org/wiki/Horlicks