twenty 12                                    social frontIer                                               ™              ...
Week of 9.3.12                                                         SOURCES & STORIES LANDSCAPESocial Wendy Group 2012 ...
ELOQUA    ELECTION 2012 | Message or Channel More Important?Guidepost | Article View                                      ...
ClicKZ  FACEBOOK LIKES | Facebook Cracks Down on Like Fraud  Guidepost | Article View                                     ...
MASHABLE         GOOGLE ANDROID | Tablets Just 5.8% of ActivationsGuidepost | Article View                                ...
adweek                            PINTEREST | Monetizing Pins and Engagement   Guidepost | Article View                   ...
emarketer  Mobile Ads | More Revenues as Channels Turn to MobileGuidepost | Article View                                  ...
All things d        MOBILE | New Nokia Phone to Have Windows 8,                                   Wireless Charging Guidep...
businessweek    KINDLE UPDATE | Amazon Pushes Service over Gadgets  Guidepost | Article View                              ...
The verge        SEARCH | Microsoft Takes on Google with ‘Bing it On’                                                     ...
FORBES           SOCIAL ENTERTAINMENT | Why TV is Going SocialGuidepost | Article View                                    ...
TECHCRUNCH                       LINKEDIN | Platform Updates Company Pages                                                ...
readwriteweb                             Google+ Offers Social Features to Enterprise    Guidepost | Article View         ...
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Social Wendy Group's Interactive Compass | Week on the Frontier | 9-3-2012

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Spotlighting Stories that Impact Interactive Marketers

Here is our edition of the Week on the Frontier. No real big news this week, but some interesting stories that spotlight Social Consumer Behavior that we are seeing normalize throughout 2012. Check it out.

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  • LinkedIn Is Gearing Up For A Redesign: Bigger Pictures, Anchored Menu (And A Life Less Tweeted)Ingrid LundenTuesday, July 10th, 201230 CommentsView Staff PageFollow me on twitterIngrid is a reporter for TechCrunch, joining February 2012, based out of London. She comes from paidContent.org, where she was a staff writer, and has in the past also written freelance regularly for other publications such as the Financial Times. Ingrid covers mobile, digital media, advertising and the spaces where these intersect. When it comes to work, she feels most... -> Learn MoreLinkedIn these days may be the social network that is used most by those looking for a new job (and not the place to read tweets), but the company has long wanted to be seen as the place for a whole lot more, and we’re now getting a glimpse of how it plans to put that into action. LinkedIn has been quietly rolling out a new version of its homepage to some of its 160 million+ users — the first major update in years — with a layout that will put a lot more emphasis on building out relationships, make better use of socially curated news content — and, if things go according to plan, should make the site a lot more sticky.We’ve had three different people contact us about the new-look LinkedIn, and a spokesperson for the company has also confirmed as much:“We are always looking for ways to make it easier for LinkedIn members to get more value out of our services by creating simpler, more relevant experiences, so we are currently testing a new design for the LinkedIn homepage with a handful of members,” he told TechCrunch.Judging by the number of tips we’ve already received on the new look (and those that we’ve spotted discussing it online), it could move from test phase to wider rollout in a matter of weeks.So what’s on the new site? Many of the same elements are there as before, but in more dynamic ways.The new menu bar, for example, now on a darkened background, has the same tabs as the existing one, but it will now remain at the top of the page as you scroll down and around. That gives users the ability to, say, create a message or check on news from wherever they are on the page.Similarly, LinkedIn Today still appears close to the top of the page, but now the images in the feed are much bigger. While this isn’t anything like the Facebook Timeline (for starters there are no photos posted on LinkedIn, except for your profile mugshot), you can see the influence of visually-led redesigns like that being used to engage the user more.Meanwhile, there also seems to be more functionality in the “people who have viewed your profile” area, with conditional “Message/Connect” buttons next to each person, meaning: if someone has viewed your profile and you’re connected to them you can message them, otherwise, you can connect.The bigger strategic move at LinkedIn has been towards more simplification. It’s something that we’ve seen in the latest version’s of the company’s mobile apps, and it’s what CEO Jeff Weiner has emphasized as a wider goal for the company. And it’s what LinkedIn appears to be going for here, too.But those aesthetic improvements are almost certainly going to also be followed up with algorithmic changes, where ease of use will be coupled with content that LinkedIn members actually want to use: whether that is a more relevant selection of potential contacts through “people you may know”, a more personalized lists of stories on LinkedIn Today, or easier ways of creating and sharing content with your contacts.That last point about people using LinkedIn as a place for their own thoughts and information sharing is an important one. Although the development of a new home page with enhanced content features would have started months ago, it’s timely that its emergence happens to come in the wake of Twitter’s semi-divorce from LinkedIn, in which Twitter has limited its API to prevent tweets from automatically posting to LinkedIn’s social network.Those tweets, we’ve heard, produced a ton of content on LinkedIn, but not necessarily content relevant to the professional network. That says two things: there is a hole to be filled, and an opportunity to fill it in a way that is better than what came before.One colleague of mine noted to me: “With Twitter being pulled from Linkedin I realize I have more incentive to post status updates [on LinkedIn].” Well, it could be either that or people pulling away from using the site altogether because of the extra time and effort required. All the more reason LinkedIn needs to get a snappy update out the door post-haste.
  • Social Wendy Group's Interactive Compass | Week on the Frontier | 9-3-2012

    1. 1. twenty 12 social frontIer ™ interactive compass Week on the Frontier | 9.3.12 Spotlighting Stories that Impact Interactive Marketers Social WendySocial Wendy Group ©2012 | Creative Commons Attribution GROUP Guiding You Through the Social Frontier ™
    2. 2. Week of 9.3.12 SOURCES & STORIES LANDSCAPESocial Wendy Group 2012 | Creative Commons Attribution
    3. 3. ELOQUA ELECTION 2012 | Message or Channel More Important?Guidepost | Article View Guidepost | Why is this Important? Channel is always significant because it is how we target specific consumer groups Positive and neutral messages within Election and Civic campaignsArticle Link resonate more with all audienceshttp://blog.eloqua.com/reddit-marketing/ Social Wendy Group 2012 | Creative Commons Attribution
    4. 4. ClicKZ FACEBOOK LIKES | Facebook Cracks Down on Like Fraud Guidepost | Article View Guidepost | Why is this Important? Old Story, New Twist – buying social consumer behavior = Bad There is no quick way to build Social Audiences – owned media channels Social Wendy Group 2012 | Creative Commons Attribution Article Linkhttp://www.clickz.com/clickz/news/2202885/facebook-cracks-down-on-like-fraud
    5. 5. MASHABLE GOOGLE ANDROID | Tablets Just 5.8% of ActivationsGuidepost | Article View Guidepost | Why is this Important? Not surprising, affordability of Android mobile handsets provide a large user base Numerous new tablets may change this percentage over timeArticle Link Social Wendy Group 2012 | Creative Commons Attributionhttp://mashable.com/2012/09/05/android-tablet-stats/
    6. 6. adweek PINTEREST | Monetizing Pins and Engagement Guidepost | Article View Guidepost | Why is this Important? Not uncommon for Social Channels to evolve metrics and distribution of statistics How will organizations require Pinterest to be measured moving forward? Article Linkhttp://www.adweek.com/news/technology/turning-pins-purchase-pinterest-143258 Social Wendy Group 2012 | Creative Commons Attribution
    7. 7. emarketer Mobile Ads | More Revenues as Channels Turn to MobileGuidepost | Article View Guidepost | Why is this Important? Twitter lends itself to be more Mobile than how social consumers interact on Facebook Facebook could gain momentum on Twitter, however … they tend to continually to iterate features and services which may hinder anArticle Link increase in mobile engagementhttp://www.emarketer.com/Article.aspx?R=1009324 Social Wendy Group 2012 | Creative Commons Attribution
    8. 8. All things d MOBILE | New Nokia Phone to Have Windows 8, Wireless Charging Guidepost | Article View Guidepost | Why is this Important? You’ll continue to see players evolve their technologies to remain bright, shiny objects It will always come down to user preference – how it feels in your hand, what your lifestyle is, how you use it Article Linkhttp://allthingsd.com/20120905/nokia-debuts-lumia-920-with-windows- Social Wendy Group 2012 | Creative Commons Attributionphone-8-wireless-charging/
    9. 9. businessweek KINDLE UPDATE | Amazon Pushes Service over Gadgets Guidepost | Article View Guidepost | Why is this Important? Slightly brilliant – maybe – not resting your success on the gadget of the moment seems like a smart play User interface preference will always be key to consumer adoption What’s in the store matters Article Linkhttp://www.businessweek.com/articles/2012-09-06/amazon-puts- Social Wendy Group 2012 | Creative Commons Attributionnew-kindles-on-the-runway#r=nav-f-story
    10. 10. The verge SEARCH | Microsoft Takes on Google with ‘Bing it On’ Guidepost | Why is this Important? Did you know? Facebook Search is driven by Bing? You would have to know they would get into the Search game one way or another at this pointArticle Linkhttp://www.theverge.com/2012/9/6/3296562/bing-it-on- Social Wendy Group 2012 | Creative Commons Attributionmicrosoft-google-challenge-ads
    11. 11. FORBES SOCIAL ENTERTAINMENT | Why TV is Going SocialGuidepost | Article View Guidepost | Why is this Important? Families used to sit around a TV, watch a show, share No surprise that new virtual networks of people want to connect in similar ways using Social Channels and TechnologyArticle Linkhttp://www.forbes.com/sites/dorieclark/2012/09/06/why- Social Wendy Group 2012 | Creative Commons Attributiontv-is-going-social/
    12. 12. TECHCRUNCH LINKEDIN | Platform Updates Company Pages Guidepost | Why is this Important? Does your Organization understand the value of what LinkedIn could add your business and your goals? LinkedIn has evolved in 2012- when was the last time you visited your LinkedIn strategy?Article Linkhttp://techcrunch.com/2012/09/06/linkedin-company-page-redesign/ Social Wendy Group 2012 | Creative Commons Attribution
    13. 13. readwriteweb Google+ Offers Social Features to Enterprise Guidepost | Article View Guidepost | Why is this Important? In the old days, entertainment companies looked to own the market – think Disney, today Google and other look to be your first web access point for all … they want to invite you in and offer you the broadest range of products and sources Article Linkhttp://www.readwriteweb.com/enterprise/2012/08/new-google- Social Wendy Group 2012 | Creative Commons Attributionfeatures-target-businesses.php

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