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Social Wendy Group's Interactive Compass | Week on the Frontier | 9-17-2012
 

Social Wendy Group's Interactive Compass | Week on the Frontier | 9-17-2012

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Spotlighting Stories that Impact Interactive Marketers ...

Spotlighting Stories that Impact Interactive Marketers

Here is our edition of this Week on the Frontier. A few Social redesigns and some insights on Mobile trends - some interesting stories that spotlight Social Consumer Behavior that we are seeing normalize throughout 2012. Check it out.

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    Social Wendy Group's Interactive Compass | Week on the Frontier | 9-17-2012 Social Wendy Group's Interactive Compass | Week on the Frontier | 9-17-2012 Presentation Transcript

    • twenty 12 social frontIer ™ interactive compass Week on the Frontier | 9.17.12 Spotlighting Stories that Impact Interactive Marketers Social WendySocial Wendy Group ©2012 | Creative Commons Attribution GROUP Guiding You Through the Social Frontier ™
    • Week of 9.17.12 SOURCES & STORIES LANDSCAPESocial Wendy Group 2012 | Creative Commons Attribution
    • MASHABLE Teens Prefer Instagram, Women on Pinterest Guidepost | Article View Guidepost | Why is this Important? Not surprising, as young adults are more mobile and Instagram is app- based Social Consumer Behavior differentiator: hobbies vs. events Article Link Social Wendy Group 2012 | Creative Commons Attributionhttp://mashable.com/2012/09/14/women-prefer-pinterest/
    • EmarketerMOBILE COUPONS | Shoppers Use More Mobile Resources Guidepost | Article View Guidepost | Why is this Important? As social consumers continue to rely on Mobile as their primary access for purchasing, financial and entertainment needs, the now travel digitally It’s important for businesses to remember to not rely on printing of coupons for offer acceptance at POS Printing for redemption of offer should only be a net Article Link Social Wendy Group 2012 | Creative Commons Attributionhttp://www.emarketer.com/Article.aspx?R=1009354&ecid=a6506033675d47f881651943c21c5ed4
    • Web Pro News FACEBOOK SEARCH | Facebook Does Search with Bing Guidepost | Article View Guidepost | Why is this Important? Did you Know: Microsoft has a seat at the table at Facebook? Microsoft is Bing. Bing is a Search Engine Enough Said. Article Link Social Wendy Group 2012 | Creative Commons Attributionhttp://www.webpronews.com/mark-zuckerberg-says-facebook-will-do-search-2012-09
    • Social media today GOOGLE+ | How +1 Buttons Affect Search Guidepost | Article View Guidepost | Why is this Important? Understanding Google+ in 2012 is critical to the long-term success of your Social Presence There are two key aspects to +1ing – noun and verb Noun: putting it on your content so others can share The verb is: you +1ing others content Article Linkhttp://socialmediatoday.com/rorymartin/818906/how-google-1-button-affects-your-search-results Social Wendy Group 2012 | Creative Commons Attribution
    • ENTREPRENEURTWITTER HEADLINE | Redesign an Opportunity for Branding Guidepost | Article View Guidepost | Why is this Important? This is the most exciting change to Twitter in a long time Is this why they severed their relationship with LinkedIn? A new opportunity to revisit how your approaching Twitter as a social conversation channel Article Link http://www.entrepreneur.com/blog/224462 Social Wendy Group 2012 | Creative Commons Attribution
    • Media post BACK TO SCHOOL | Mobile & Social Push Big Sales Guidepost | Article View Guidepost | Why is this Important? Topics like “back to school” “holiday” and “Super Bowl” are natural digital connection points Understanding how hashtags work is critical for a business to profitably join the conversation Foursquare as a social channel is a goodArticle Link example of the convergence of these twohttp://www.mediapost.com/publications/article/183262/social- togethermobile-soar-in-back-to-school-finale.html Social Wendy Group 2012 | Creative Commons Attribution
    • poynter USA TODAY | Redesign is New Strategy to Deliver News Guidepost | Article View Guidepost | Why is this Important? The USA Today team have been early adopters and innovators in this space Isn’t it smart to design your interface to how people most consume their digital news? This is a good one to keep your eye on Article Linkhttp://www.poynter.org/how-tos/newsgathering-storytelling/visual-voice/188996/usa-today-new-web-design/#.UFsSCX0_IKE.email Social Wendy Group 2012 | Creative Commons Attribution
    • Mediapost SEARCH | Google Shifts Away from Organic Keywords Guidepost | Article View Guidepost | Why is this Important? It’s no secret that Google funds itself by selling paid search … this will always be a factor in the results provided Did you know that Google recently reduced home page results from 7 to 10? Do you follow Chris Crum, Matt Cutts or any other industry thought leaders whoArticle Link write on this topic?http://www.mediapost.com/publications/article/182975/google-pushes-fundamental-shift-in-organic-optimiz.html Social Wendy Group 2012 | Creative Commons Attribution
    • Techcrunch Users Purchase, But Don’t Yet Pay on Mobile Guidepost | Article View Guidepost | Why is this Important? It’s key to understand where Mobile fits in your sales process, especially for B2C Designing a mobile user interface to support your primary conversion goal is only possible if you understand your target customer’s Social Consumer BehaviorArticle Linkhttp://techcrunch.com/2012/09/18/for-retailers-smartphones-may- Social Wendy Group 2012 | Creative Commons Attributionnot-yet-mean-payments-but-they-do-mean-purchases-study/
    • Marketing Land Google+ Reports 100 Million Active Users Guidepost | Article View Guidepost | Why is this Important? Movin’ right along … you will want to be on Google+ - if you’re not there yet, at least open an account and listen In the war to own your entire Internet experience, this is a key piece of the puzzle for Google If you’re going to start a Google+ account, make sure you complete your Article Link profilehttp://marketingland.com/report-400-million-google-accounts-but-monthly-active-users-drop-by-33-21825 Social Wendy Group 2012 | Creative Commons Attribution
    • FORBES Social Media 101 | Address Customer ComplaintsGuidepost | Article View Guidepost | Why is this Important? We pulled this not because we agree that it’s today’s standard… but it’s never too late to join the party, or revisit your approach Have you conducted a social media checkup of your social media strategies? When was the last time you went out and looked at how you lookArticle Link onlinehttp://www.forbes.com/sites/rogerdooley/2012/09/18/co How searchable is your social?mplaints/ Social Wendy Group 2012 | Creative Commons Attribution
    • SOCIAL MEDIA TODAY Small Businesses Adopt Social Media Guidepost | Article View Guidepost | Why is this Important? Of course, 90% of SMBs are utilizing social … is likely the most affordable way to go to market today SMB Social Media is a great place to look for cool case studies, as they are able to try things that Big B cannot Article Linkhttp://socialmediatoday.com/ariherzog/820046/90-percent-small-business-use-social-media Social Wendy Group 2012 | Creative Commons Attribution