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Social Wendy Group's Interactive Compass | Week on the Frontier | 10-29-2012
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Social Wendy Group's Interactive Compass | Week on the Frontier | 10-29-2012

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Here's our Week on the Frontier - News and Stories important for Interactive Marketers. ...

Here's our Week on the Frontier - News and Stories important for Interactive Marketers.

A few device announcements this week, as well as more news from the Microsoft and Windows 8 front. We’re also covering trends in social and mobile.
Guiding You Through the Social Frontier™

www.socialwendygroup.com

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Social Wendy Group's Interactive Compass | Week on the Frontier | 10-29-2012 Social Wendy Group's Interactive Compass | Week on the Frontier | 10-29-2012 Presentation Transcript

  • twenty Week on the Frontier | 10.29.2012 Spotlighting Stories that Impact Interactive Marketers Social WendySocial Wendy Group ©2012 | Creative Commons Attribution GROUP Guiding You Through the Social Frontier ™
  • Week of 10.29.2012 SOURCES & STORIES LANDSCAPESocial Wendy Group 2012 | Creative Commons Attribution
  • forbes Reviewers Praise Apple’s new Tablet Guidepost | Why is this Important? Who doesn’t love the Apple format? This extension seems like it will primarily compete with Samsung products … the big question is – will this niche market really establish itself? Will people really find a reason to Mini?Article Linkhttp://www.forbes.com/sites/davidthier/2012/10/31/reviewers- Social Wendy Group 2012 | Creative Commons Attributionloving-the-ipad-mini/
  • fast companyFOURSQUARE | Dennis Crowley Insights on Business Guidepost | Why is this Important? For the Foursquare naysayers – clearly Foursquare is still finding its niche and will continue until it finds that sweet spot Much like LinkedIn, where 2012 was a banner year for its evolution, Foursquare will continue to evolve until it finds itArticle Link place in the markethttp://www.fastcompany.com/3002575/why-foursquares-dennis- Social Wendy Group 2012 | Creative Commons Attributioncrowley-obsessively-changes-location
  • webpronews SEARCH | Can Bing Lure Users Away from Google? Guidepost | Article View Guidepost | Why is this Important? We consider Bing the tortoise in the Search race - it may be growing slowly, but Microsoft’s backing and positioning of Bing will keep it steady Bing Search will grow as Windows 8 growsArticle Linkhttp://www.webpronews.com/can-bing-now-lure-more-searches- Social Wendy Group 2012 | Creative Commons Attributionaway-from-google-2012-10
  • Abc news Google Announces New Nexus Phone, Tablets Guidepost | Why is this Important? As Google continues to solidify their digital footprint, we’ll see more types of Devices - Google it attempting to make itself a big part of your life The marriage of online, technology and Apps is just the start of Google’s effort to become essential for Social Consumers Article Linkhttp://blog.linkedin.com/2012/10/16/meet-the-new-linkedin- Social Wendy Group 2012 | Creative Commons Attributionprofile/
  • reutersLinkedIn continues to Deliver for Users and Shareholders Guidepost | Article View Guidepost | Why is this Important? LinkedIn continues to demonstrate that it has found its niche and has a solid product … the perfect balance of content and conversation is music to both Users and Shareholders’ ears Will the LinkedIn model be able to be replicated on other channels, both in Engagement and for the stock price?Article Linkhttp://www.reuters.com/article/2012/11/02/us-linkedin-earnings-idUSBRE8A01JS20121102 Social Wendy Group 2012 | Creative Commons Attribution
  • The new york times Some Brands Miss the Mark During Hurricane Sandy Guidepost | Article View Guidepost | Why is this Important? Although all eyes were on Superstorm Sandy this week, not all Brands were successful in joining the conversation This is a good reminder that there is a time and a place and an appropriate conversation to have … ensure joining in is relevant and has valueArticle Linkhttp://www.nytimes.com/2012/11/01/business/media/marketers-ride-the- Social Wendy Group 2012 | Creative Commons Attributioncoattails-of-a-storm-not-all-successfully.html
  • searchengineland STUDY | Most Search isn’t Mobile-Optimized Guidepost | Article View Guidepost | Why is this Important? Optimizing for Mobile is very important, but continues to elude marketers, at firms big and small Social Consumers are more reliant on mobile/slate/tablet devices than ever … is your mobile marketing strategy delivering the right type of content … in the right form?Article Linkhttp://searchengineland.com/data-only-5-percent-of-search- Social Wendy Group 2012 | Creative Commons Attributionadvertisers-follow-mobile-best-practices-138427
  • Advertising age WINDOWS 8 | Big Brands Fill App StoreGuidepost | Article View Guidepost | Why is this Important? Microsoft’s huge footprint will continue to attract Big Brands to create their own Apps for the new Windows 8 footprint Although they have lofty goals, it will be interesting to see what types of Apps are on the horizon – for both consumers and forArticle Link enterprisehttp://adage.com/article/digital/microsoft-adds-25-brands- Social Wendy Group 2012 | Creative Commons Attributionwindows-8-ads-apps/238099/
  • Thenextweb GOGLE+ | Drive Integrates with Google+, Enables Sharing Guidepost | Why is this Important? As stated before, Google’s integration of its products and services will continue to happen This is just another example of how Google+ is at the core of all future Google endeavors Article Linkhttp://thenextweb.com/google/2012/10/31/people-can-now-view- Social Wendy Group 2012 | Creative Commons Attributionyour-shared-google-drive-documents-right-in-their-google-stream/