Social Wendy Group's Interactive Compass | Week on the Frontier | 10-1-2012

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Spotlighting Stories that Impact Interactive Marketers. …

Spotlighting Stories that Impact Interactive Marketers.

Here is our take on the Week on the Frontier - a look at stories, news, and updates that we are keeping our eye on. Some platform updates and changes to Google policy changes are included, as well as a look at the Windows 8 launch for later this month.

We've got our finger on the pulse.

www.socialwendygroup.com

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  • 1. Spotlighting Stories that Impact Interactive Marketers Social WendySocial Wendy Group ©2012 | Creative Commons Attribution GROUP Guiding You Through the Social Frontier ™
  • 2. Social Wendy Group 2012 | Creative Commons Attribution
  • 3. Starbucks is always an innovator in this space, and has had mobile payments for a long time The new tipping piece is a great addition for their teams who have probably seen a decrease in tips as mobile payments increasehttp://www.mediabistro.com/appnewser/starbucks-to-accept-square-app- Social Wendy Group 2012 | Creative Commons Attributionpayments-to-add-digital-tipping-next-year_b27275
  • 4. We’re curious – how often do you update your Mobile Apps? Core social channels are updating for iOS 5 and incorporating new features When was the last time you added a new App to your phone?Social Wendy Group 2012 | Creative Commons Attribution
  • 5. Google Shopping’s transition to Pay-to-Play completes on October 17th The new paid listing service in U.S. is another example of Google’s changing position on what’s known as “paid inclusion”http://www.webpronews.com/is-google-shopping-good-for-your- Social Wendy Group 2012 | Creative Commons Attributionbusiness-2012-09
  • 6. Measurement and analytics are still shaping across digital and social channels as people figure out what real ROI is We’re TweetReach fans – their tool came a long way in just the last year Their expertise in organizing granular data should bode well for the fire hose Tumblr will providehttp://socialtimes.com/tumblr-has-an-official-analytics-tool_b106016 Social Wendy Group 2012 | Creative Commons Attribution
  • 7. In 2012, if you’re not using RWD (Responsive Web Design) you are not competitive Mobile-first web strategy doesn’t mean less features, it means the right features your consumer wants on the gohttp://blog.hubspot.com/blog/tabid/6307/bid/33631/The-20-Things-Users- Social Wendy Group 2012 | Creative Commons AttributionWant-Most-From-Your-Mobile-Site-New-Google-Data.aspx
  • 8. There is a big difference between B2B and B2C when playing in the digital marketing space B2B marketers are more subject to traditional ROI guidelineshttp://www.emarketer.com/Article.aspx?R=1009383 Social Wendy Group 2012 | Creative Commons Attribution
  • 9. It’s important to understand that Microsoft does not build the hardware, they build the software … there will be numerous tech partners that will have offerings with Windows 8 Also remember: Surface technology will be available on desktop, laptop, and slate hardwarehttp://thenextweb.com/microsoft/2012/10/05/microsoft- Social Wendy Group 2012 | Creative Commons Attributionpromises-slate-of-updates-for-windows-8s-built-in-apps/
  • 10. Think Google+ Circles meets Twitter = the new LinkedIn It will be interesting to see if people actually engage in this way on LinkedIn If so, it could be great for professional networkinghttp://blog.linkedin.com/2012/10/02/follow-people/ Social Wendy Group 2012 | Creative Commons Attribution
  • 11. Pinterest is growing up, folks 2012 has been the transformational year for this platform making it a core part of social content strategyhttp://www.businessinsider.com/consmr-app-pinterest- Social Wendy Group 2012 | Creative Commons Attributionintegration-2012-10