Spotlighting Stories that Impact Interactive Marketers                                                                    ...
Social Wendy Group 2012 | Creative Commons Attribution
Seems to be the million-dollar                                                                  question this year: how do...
As the U.S. is the established                                                                    market and growth and us...
Social ad buying continues to grow                                                                      in 2012 while ever...
This will be critical to Microsoft                                                                 Windows 8 adoption – th...
We see some of the highest                                                                                   engagement in...
Just about a year ago when                                                             YouTube announced its dedicated    ...
This is one of the first public                                                                   admissions of social cha...
It’s exciting to watch how News entities                                                     are staging content on Mobile...
The continued evolution of Twitter:                                                            building out its features n...
Do you really believe there will be a                                                      time that people won’t need a v...
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Social Wendy Group's Interactive Compass | Week on the Frontier | 10-8-2012

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Spotlighting Stories that Impact Interactive Marketers.

Here is our take on the Week on the Frontier - a look at stories, news, and updates that we are keeping our eye on.

Some interesting moves in the digital space in reaction to changing social consumer behavior, and updates to social channels and online advertising.

We've got our finger on the pulse.

www.socialwendygroup.com

Published in: Technology
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Transcript of "Social Wendy Group's Interactive Compass | Week on the Frontier | 10-8-2012"

  1. 1. Spotlighting Stories that Impact Interactive Marketers Social WendySocial Wendy Group ©2012 | Creative Commons Attribution GROUP Guiding You Through the Social Frontier ™
  2. 2. Social Wendy Group 2012 | Creative Commons Attribution
  3. 3. Seems to be the million-dollar question this year: how do you really judge influence? It’s unlikely that one tool will be able to give any Marketer a comprehensive view of influence, but there are numerous tools out there to support your effortshttp://www.fastcompany.com/3001937/would-you-pay-discover- Social Wendy Group 2012 | Creative Commons Attributionsocial-influencers
  4. 4. As the U.S. is the established market and growth and usage have leveled off, we will continue to see emerging markets perform well Across Latin America, a variety of social channels really perform wellhttp://www.emarketer.com/Article.aspx?R=1009403&ecid=a6506033 Social Wendy Group 2012 | Creative Commons Attribution675d47f881651943c21c5ed4
  5. 5. Social ad buying continues to grow in 2012 while everybody learns how to target consumers on the conversation and content channels Have you ranked your social channels in order of importance for targeting your social consumer yet?http://allthingsd.com/20121005/why-the-ad-tech-guys-are-going- Social Wendy Group 2012 | Creative Commons Attributionnuts-about-facebook-exchange-and-why-that-matters/
  6. 6. This will be critical to Microsoft Windows 8 adoption – think App Store Microsoft is putting its money where its mouth is … the recent Barnes and Noble content deal for Windows 8 and there Developer Programs come to mind – they will growhttp://www.zdnet.com/microsoft-sales-exec-promises-100000-windows-8-apps-by-january-2013-7000005401/ Social Wendy Group 2012 | Creative Commons Attribution
  7. 7. We see some of the highest engagement in SoLoMo with sports Sports are a great view for brand marketers who are looking to understand male demos, early adopters, or other entertainment venueshttp://thenextweb.com/apps/2012/10/05/tbs-launches-social-dugout-app-to- Social Wendy Group 2012 | Creative Commons Attributiongamify-baseball-watching/
  8. 8. Just about a year ago when YouTube announced its dedicated channels, it got marketers thinking in a new way about video marketing The UK has really been socially forward, and we can see some great trends for the rest of Europehttp://www.engadget.com/2012/10/08/BBC-science-nature- Social Wendy Group 2012 | Creative Commons Attributionyoutube-original-channels/
  9. 9. This is one of the first public admissions of social channel brands needing branding and positioning We think you’ll see more of this as social consumer behaviors change each year … social channels will have to continue to reinvent their engagement offeringhttp://adage.com/article/agency-news/groupon-talks-agencies- Social Wendy Group 2012 | Creative Commons Attributionbrand-campaign/237686/
  10. 10. It’s exciting to watch how News entities are staging content on Mobile and Tablet and delivering a new experience – they have to monetize This is not a new model, but they will need to keep in mind what experience the social consumer requires of their brand Marketers have to adapt their ad messaging on these to not be interruption, but blend with the user experiencehttp://www.emarketer.com/Article.aspx?R=1009402 Social Wendy Group 2012 | Creative Commons Attribution
  11. 11. The continued evolution of Twitter: building out its features now that it is fully-funded and fully-staffed, in its new SF metro digs Our question is: will Twitter adding videos to their content display really make you logon to Twitter.com?http://www.businessinsider.com/consmr-app-pinterest- Social Wendy Group 2012 | Creative Commons Attributionintegration-2012-10
  12. 12. Do you really believe there will be a time that people won’t need a version of a PC? Even if tablets with touch surfaces evolve exponentially, there are still business needs that can’t be accomplished on a touch screen Look to the percentage of mobile usage to become greater for each personhttp://www.zdnet.com/what-exactly-is-a-post-pc- Social Wendy Group 2012 | Creative Commons Attributiondevice-anyway-7000005451/?s_cid=e539

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