Social Media Campaign Spotlight by SocialWendy of the Social Wendy Group :: Old Spice Guy


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Social Frontier™ :: SocialWendy talks about the Old Spice Campaign
Social Wendy Group: Emerging Media Strategy
Social | Mobile | Web | Events

Wendy Meadley
Author & Social Anthropologist

For over a decade, Wendy Meadley (@SocialWendy) has been involved in the creation of myriad software development, website, wireless application launches, usability tests, and interactive marketing‐and now mobile and social media marketing campaigns. Since 2005, Wendy has participated in a broad array of social media and marketing with her clients initially incorporating MySpace, Facebook, YouTube; and more recently LinkedIn, Twitter, Vimeo, Slideshare and other social tools based on the campaign and business goals. She is proud to include Fortune 50 clients, entrepreneurs, advertising agencies and technology developers as her clients. Just Bing or Google SocialWendy for examples of specific campaigns that she has created with her clients.

In 2009 Wendy authored Social Frontier an Executive Toolkit and Web Portal to provide her clients with an ongoing resource to support their overall Emerging Media Strategy including : Digital Identity development, Thought Leader and Social Marketing campaigns. In 2010 she has updated the presentation with results and statistics from the year and includes what is next for 2011.

The Social Frontier™ product & service set includes an Executive Toolkit, Keynote, and customizable Client and Event Portal.

The Social Frontier is where we are at today. We are on the edge of the wilderness exploring new territories with new tools and are learning about emerging social consumer behaviors.

Key Themes include: Social Media Participation, Integrated Marketing Campaigns, Adjusting Strategy, Social Consumer Behavior, Mobile, Shift to Strategy, Content Creation, Search Engine Optimization, and more...

SocialWendy's collective brand has tens of thousands of followers and click-throughs, and other ROA performance measurements. And, Social Wendy’s team creates thousands of social content assets for her clients and campaigns monthly in several vertical markets. Professional Speaker, Trainer, and Author, Wendy has a unique blend of business & creative skills that lead the ongoing development of innovative emerging and social media strategies for her blue chip clients. Wendy has her Executive MBA and Project Management Certification from the University of St. Thomas.

To see her proprietary Social Media Marketing model visit

Welcome back to the Social Frontier™
Social Wendy in the Social Wendy Group Studio :: The Social Frontier™
Fourth quarter is here and as we close out another early year in the development of Social and Emerging or New Media, it is good time to review where we have been and how that stages us for where we are … on the Social Frontier™.

As a Social Anthropologist, I have continually documented the last few years and how the landscape continues to change. Last year at this time I was defining the outcomes of 2010, and I am pleased to share that I had accurately identified the key trends to watch and factor into the strategies, projects, and events we created with our clients throughout the year.

This year the influences aren’t as easily grouped or categorized as the market is continuing both in DEVELOPMENT mode- i.e. the advancement of tools and platforms and is SIMULTANEOUSLY FRAGMENTING- i.e. social consumer behavior is getting defined by demographic and psychographic activities.

Once again, I will be hosting our Annual Holiday Breakfast and Social Frontier™ Keynote with a glimpse at what is ahead in 2011. This is content intended to support that upcoming event.

Throughout November, we will be sharing vignettes in our Social Conversation which originates on both the agency @socialwendypr account and on @socialwendy. You don’t need to follow both streams... We’ll breakout our new hashtag #sm2011 to help you find them on Twee

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