Social Frontier™ | SXSW 2013 Models Preview Edition | Wendy Meadley | Social Anthropologist
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This is a highlight set of models from the Social Frontier Guide Book for Marketers ...
This is a highlight set of models from the Social Frontier Guide Book for Marketers
What is the Social Frontier?
You are on the Social Frontier. Imagine your organizational market planning needs as you enter a new market, maybe a new global territory. You typically do some research and acquire some intelligence before you actually arrive in market. Your initial effort is a small one with an initial or temporary feel. For our purposes, we have utilized a collection of camping metaphors to update the expedition concept into something that is familiar, as we have to pair it with much that is new or unfamiliar digital territory that is still to many marketing professionals and executives.
We have defined the phases (Tent, Camper, Cabin) that we work through with our clients from concept to their “in market launch” timeline. While there are no absolutes, each of these phases, depending on the organization takes about 6 months to a year to “build” on their defined market “frontier”.
Social Wendy Group
We are today’s version of Digital Marketers in a boutique agency that has a deep specialty in Social Media augmenting our overall expertise in the Strategy, Technology, Operations and Engagement Planning needed for today’s Professional Marketer or Executive.
We use our proprietary Interactive Compass and related models to help our clients understand the direction that their Digital Marketing efforts should take based on our extensive experience “on the Frontier”.
A sample of clients we have taken to and navigated the social frontier with is Target, Microsoft, 3M, University of Minnesota and more… Want more information on what we do…
A Social Anthropologist, Wendy Meadley (@SocialWendy) is the Agency Lead & Founder of the Social Wendy Group, an award-winning Digital Marketing Agency specializing in Fortune 500 and midsized business digital and social strategy.
Armed with her Executive MBA and years of digital experience, she is widely recognized as an innovative corporate social strategist and creative content developer for some of the world’s leading multinational organizations. She’s even had a Social Campaign approved at the White House.
Her Digital Presence and Content begin at www.socialwendygroup.com
Her Social Presence is @SocialWendy
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