Trying to get it all done, seeking
integration and efficiencies are keys
to this diverse digital persona group.
Whether co...
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Social Frontier | Digital Consumer Persona Parents with Children | Wendy Meadley

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The Social Frontier is the term coined by Wendy Meadley (aka @SocialWendy) in 2009 to identify the state of ongoing change in social and digital marketing reflected as a continually new frontier. This book is simply a starting place for experienced marketing & communications professionals to translate their current expertise into this relatively new discipline of social media marketing. What you’ll find here is not a prescriptive approach but a framework to shape your own strategy and plans with proven business-focused models. Should you want to dig deeper into these, or have them expertly applied to your organization or brand, feel free to reach out to me to explore the possibilities.
Thanks for joining me on the Social Frontier!
Here's the link to the Social Frontier on Amazon http://swpr.co/SocialFrontierKindle #social #ebook #kindle

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Transcript of "Social Frontier | Digital Consumer Persona Parents with Children | Wendy Meadley"

  1. 1. Trying to get it all done, seeking integration and efficiencies are keys to this diverse digital persona group. Whether co-parenting or single parenting, this group leverages digital technologies and form factors that provide maximum efficiency and ease of use. Portability and cloud access of key importance to them as they juggle their very busy lives. Life Purpose | Balancing parenting responsibilities with financial and career responsibilities Connectivity | Digital school and health care records access, primary and secondary caregiver access, extended family connection, monitoring and managing children and activities, cloud library, volunteering for children’s activities Personal | Organize and keep track of everyone’s calendars, facilitate kids, partner, breathe and sleep when possible Digital Persona Group Parents with Kids 2014 Digital Health Recorders Multi-Unit Chargers Kid Event Engagers Facebook Photo Posters Cloud- Friendly Household List Managers Paypal-ers Tablet Multi- Users Laptop Sharers Geolocators Calendar Coordinators ®2014 Wendy Meadley | All Rights Reserved. Creative Commons License 2.0

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