In significant life transition phase as they send their kids into
the world. At this time the primary caregiver can now re...
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Social Frontier | Digital Consumer Persona Profile Baby Boomer | Wendy Meadley

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The Social Frontier is the term coined by Wendy Meadley (aka @SocialWendy) in 2009 to identify the state of ongoing change in social and digital marketing reflected as a continually new frontier. This book is simply a starting place for experienced marketing & communications professionals to translate their current expertise into this relatively new discipline of social media marketing. What you’ll find here is not a prescriptive approach but a framework to shape your own strategy and plans with proven business-focused models. Should you want to dig deeper into these, or have them expertly applied to your organization or brand, feel free to reach out to me to explore the possibilities.
Thanks for joining me on the Social Frontier!
Here's the link to the Social Frontier on Amazon http://swpr.co/SocialFrontierKindle #social #ebook #kindle

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Social Frontier | Digital Consumer Persona Profile Baby Boomer | Wendy Meadley

  1. 1. In significant life transition phase as they send their kids into the world. At this time the primary caregiver can now re- focus on the last leg of their career life. Facing retirement and financial planning decisions as well as caretaking of aging parents and post-secondary expenses, this digital persona group is very diverse based on socioeconomic factors and global geography. Cultural norms, technology form factors and operating systems are not front of mind awareness to this group. Instead their focus is on ease of use, functionality, design, and how it fits their lifestyle. Life Purpose | Focus on the balance of their career and a grown family Connectivity | Stay in touch via phone, tablet, laptop Personal | Be efficient with their time, work virtually whenever, not 8 hour consecutive work day, possibly self-employed needing to run all aspects of business digitally Digital Persona Group The Baby Boomer 2014 Laptop Users Tablet / eBook Users Digital Poll Responders Coffee Shop Meeters Online Ticket Purchasers Credit / Debit Card Payers LinkedIn Networkers Pinboard Pinners Future Planners Coupon Users ®2014 Wendy Meadley | All Rights Reserved. Creative Commons License 2.0

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