Social Campaign Update | Fight Club Facebook Promotion | Wendy Meadley 4-12

Facebook Cover Photo Campaign They are utilizing Cover Rotation Strategy to continue to engage a loyal brand audience. Both Pitt and Norton have significant fan bases so intermittently messaging between the two with the soap meme hits the broadest reach within the target audience.Social Wendy Group LLC ©2012 | Creative Commons 3.0 - Attribution

Fictional Conversation | Facebook Feed The addition of a fictional “persona” account to interact with the brand provides lots of content opportunities.Social Wendy Group LLC ©2012 | Creative Commons 3.0 - Attribution

Social Consumer Engagement | Get Glue You can check-in to your Get Glue profile in Facebook (set up via oath) – facilitating engagement vie ratings & reviews features of Get Glue social channel. Of course, it is mobile-friendly.Social Wendy Group LLC ©2012 | Creative Commons 3.0 - Attribution

Conversation Account | Twitter Likely Brand Poached Accounts… if not, extend the strong brand experience from FB and handle the backgrounds…Social Wendy Group LLC ©2012 | Creative Commons 3.0 - Attribution

Social Campaign Update Facebook | Fight Club Screens from 4.21.12 This Update This is a Campaign Overview of what is digitally visible for the Fight Club entertainment property on 4.21.12. I did not create nor am associated with the creation of this campaign. My interpretation of the campaign is focused on what a Social Consumer of the brand or entity in this case might experience. This update is not meant to be comprehensive. It is simply a quick look at some of the key campaign elements that an Interactive Marketer might look at to gain a current view of a Facebook Campaign. I hope you have found it interesting! Wendy You can connect with me at wendy@socialwendygroup.comWendy MeadleySocial Wendy Group LLC ©2012 | Creative Commons 3.0 Attribution

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Social Campaign Update | Fight Club Facebook Promotion | Wendy Meadley 4-12

by The Social Wendy Group | Global Digital & Social Strategy for Marketers

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Social Campaign Update | Fight Club Facebook Promotion | Wendy Meadley 4-12 Presentation Transcript