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Social Campaign Update | Fight Club Facebook Promotion | Wendy Meadley 4-12
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  • 1. Social Campaign Update Facebook | Fight Club Wendy MeadleySocial Wendy Group LLC ©2012 | Creative Commons 3.0 - Attribution
  • 2. Fight Club Facebook Promotion Rotating Facebook CoverSocial Wendy Group LLC ©2012 | Creative Commons 3.0 - Attribution
  • 3. Overview | Facebook Feed Fight Club “brand” shows active fan “brand” engagement.Social Wendy Group LLC ©2012 | Creative Commons 3.0 - Attribution
  • 4. Facebook Cover Photo Campaign They are utilizing Cover Rotation Strategy to continue to engage a loyal brand audience. Both Pitt and Norton have significant fan bases so intermittently messaging between the two with the soap meme hits the broadest reach within the target audience.Social Wendy Group LLC ©2012 | Creative Commons 3.0 - Attribution
  • 5. Fictional Conversation | Facebook Feed The addition of a fictional “persona” account to interact with the brand provides lots of content opportunities.Social Wendy Group LLC ©2012 | Creative Commons 3.0 - Attribution
  • 6. Curated Conversation | Facebook Feed Bringing in external or new content creates additional interest.Social Wendy Group LLC ©2012 | Creative Commons 3.0 - Attribution
  • 7. Wall Photo Collection | Facebook Feed A Photo Wall loaded with “juicy” content creates Likes, Shares, CommentsSocial Wendy Group LLC ©2012 | Creative Commons 3.0 - Attribution
  • 8. Engagement Pages | Facebook Engagement Pages extend the brand experience within FacebookSocial Wendy Group LLC ©2012 | Creative Commons 3.0 - Attribution
  • 9. Social Consumer Engagement | Get Glue You can check-in to your Get Glue profile in Facebook (set up via oath) – facilitating engagement vie ratings & reviews features of Get Glue social channel. Of course, it is mobile-friendly.Social Wendy Group LLC ©2012 | Creative Commons 3.0 - Attribution
  • 10. Conversation Account | Facebook This is clearly a planned Campaign Support Account with Strong AuthenticitySocial Wendy Group LLC ©2012 | Creative Commons 3.0 - Attribution
  • 11. Conversation Account | Twitter Likely Brand Poached Accounts… if not, extend the strong brand experience from FB and handle the backgrounds…Social Wendy Group LLC ©2012 | Creative Commons 3.0 - Attribution
  • 12. Fight Club Meme | YouTube The Pink Soap Meme translates into YouTube Video Mash-upsSocial Wendy Group LLC ©2012 | Creative Commons 3.0 - Attribution
  • 13. Social Campaign Update Facebook | Fight Club Screens from 4.21.12 This Update This is a Campaign Overview of what is digitally visible for the Fight Club entertainment property on 4.21.12. I did not create nor am associated with the creation of this campaign. My interpretation of the campaign is focused on what a Social Consumer of the brand or entity in this case might experience. This update is not meant to be comprehensive. It is simply a quick look at some of the key campaign elements that an Interactive Marketer might look at to gain a current view of a Facebook Campaign. I hope you have found it interesting! Wendy You can connect with me at wendy@socialwendygroup.comWendy MeadleySocial Wendy Group LLC ©2012 | Creative Commons 3.0 Attribution