Social Media Promotion & Public Relations Professional Individual

Capitalizing on Web 2.0 Technologies for Market Development Social Media & Marketing Strategy 2009 Overview

Web 2.0 Technology Has forever changed the marketplace landscape Provides new opportunities More Affordable More Interactive More Measurable

Has forever changed the marketplace landscape

Provides new opportunities

More Affordable

More Interactive

More Measurable

Market Yourself & Your Organization Establish your market position through Social Marketing tools and tactics Define your business objectives Create a marketing strategy Translate your strategy into Web 2.0 advantages Use the right tools Measure your results Adjust your campaign(s) on an ongoing basis

Establish your market position through Social Marketing tools and tactics

Define your business objectives

Create a marketing strategy

Translate your strategy into Web 2.0 advantages

Use the right tools

Measure your results

Adjust your campaign(s) on an ongoing basis

Adapt to Web 2.0 Marketplace Your Organization Quick Overview Your Website: yourwebsitehere.com Your organization’s use of Social Media: Initial view- WMC Assessment Other Observations: Observation 1 Observation 2 Observation 3

Your Organization Quick Overview

Your Website: yourwebsitehere.com

Your organization’s use of Social Media:

Initial view- WMC Assessment

Other Observations:

Observation 1

Observation 2

Observation 3

Define Your Business Objectives Persona Definition- using industry leading strategy to define Social Media Plan Business Plan Overview- match Social Media strategy to your 2009 Strategic Plan objectives- support Lead Development, Conversion, Retention, and Revenue streams Marketing Strategy To Date Your Wish List Your Timeframe Your Budget Goals & Measurement

Persona Definition- using industry leading strategy to define Social Media Plan

Business Plan Overview- match Social Media strategy to your 2009 Strategic Plan objectives- support Lead Development, Conversion, Retention, and Revenue streams

Marketing Strategy

To Date

Your Wish List

Your Timeframe

Your Budget

Goals & Measurement

Create a Marketing Strategy Use of Personas- need core team to define Fence 1- Year One Plan Objectives (can be 2-3 mos.) First set of goals & objectives with timeframe Fence 2- Year Two Plan Objectives (can be 6-9 mos.) Second set of goals & objectives with timeframe Capitalizing on Expertise & DIY efforts Assets on hand Minimizing Expense & Making only the needed Assets needed

Use of Personas- need core team to define

Fence 1- Year One Plan Objectives (can be 2-3 mos.)

First set of goals & objectives with timeframe

Fence 2- Year Two Plan Objectives (can be 6-9 mos.)

Second set of goals & objectives with timeframe

Capitalizing on Expertise & DIY efforts

Assets on hand

Minimizing Expense & Making only the needed

Assets needed

Social Media Tools & Vehicles Own Your Name- in organic search Website or “Microsite” minimum Outbound Communication Tool Incoming Communication Tool Defining Your Current Audience Targeting Your Desired Audience Research & Plan Definition

Own Your Name- in organic search

Website or “Microsite” minimum

Outbound Communication Tool

Incoming Communication Tool

Defining Your Current Audience

Targeting Your Desired Audience

Research & Plan Definition

Measure Your Campaigns Social Marketing is like Direct Marketing Measure the Meaningful Relevancy to goals & tactic performance Translate the data into plan adjustments “My Strategy or Campaign will be a success if…” “My Strategy or Campaign will be a failure if…”

Social Marketing is like Direct Marketing

Measure the Meaningful

Relevancy to goals & tactic performance

Translate the data into plan adjustments

“My Strategy or Campaign will be a success if…”

“My Strategy or Campaign will be a failure if…”

Tweak Your Plan Review Strategy/Campaign on a regular basis Scheduled performance reviews Translate Learnings into better performance What are the new measurements- update the plan What do I want to keep? What does this mean to budgets? What do I want to stop? Will the change be noticeable to my personas? What does that mean?

Review Strategy/Campaign on a regular basis

Scheduled performance reviews

Translate Learnings into better performance

What are the new measurements- update the plan

What do I want to keep?

What does this mean to budgets?

What do I want to stop?

Will the change be noticeable to my personas?

What does that mean?

Wendy Meadley Consulting, LLC. SocialWendy ™ Background Executive MBA & Project Management Certification- UST 20+ Years Marketing 7 Years Successful Entrepreneurship developing businesses through business planning and marketing Expertise Current Social Media Initiatives within Private and Nonprofit sectors- all involving Fortune 500 organizations Flexibility-Team Lead with Collaborative Approach Results & Revenue Driven

SocialWendy ™

Background

Executive MBA & Project Management Certification- UST

20+ Years Marketing

7 Years Successful Entrepreneurship developing businesses through business planning and marketing

Expertise

Current Social Media Initiatives within Private and Nonprofit sectors- all involving Fortune 500 organizations

Flexibility-Team Lead with Collaborative Approach

Results & Revenue Driven

Thanks for Your Consideration It is usually very clear whether WMC is a match for your organization or project If we are & your timing is now : let’s discuss next steps If we are & your timing is soon : start your plan & keep a web 2.0 journal If we aren’t: we thank you for your time and wish you the best in your adventures ahead! Contact Wendy @ 952.807.8114 or [email_address]

It is usually very clear whether WMC is a match for your organization or project

If we are & your timing is now : let’s discuss next steps

If we are & your timing is soon : start your plan & keep a web 2.0 journal

If we aren’t: we thank you for your time and wish you the best in your adventures ahead!

Contact Wendy @ 952.807.8114 or [email_address]