Creating A Thought Leader For Market Development @Social Wendy 2009


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Social Media Innovation- Creating a Thought Leader Client Presentation Overview @SocialWendy - Wendy Meadley Consulting, LLC.

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Creating A Thought Leader For Market Development @Social Wendy 2009

  1. 1. Social Media Promotion & Public Relations Professional Individual
  2. 2. Capitalizing on Web 2.0 Technologies for Market Development Social Media & Marketing Strategy 2009 Overview
  3. 3. Web 2.0 Technology <ul><li>Has forever changed the marketplace landscape </li></ul><ul><li>Provides new opportunities </li></ul><ul><ul><li>More Affordable </li></ul></ul><ul><ul><li>More Interactive </li></ul></ul><ul><ul><li>More Measurable </li></ul></ul>
  4. 4. Market Yourself & Your Organization <ul><li>Establish your market position through Social Marketing tools and tactics </li></ul><ul><ul><li>Define your business objectives </li></ul></ul><ul><ul><li>Create a marketing strategy </li></ul></ul><ul><ul><li>Translate your strategy into Web 2.0 advantages </li></ul></ul><ul><ul><li>Use the right tools </li></ul></ul><ul><ul><li>Measure your results </li></ul></ul><ul><ul><li>Adjust your campaign(s) on an ongoing basis </li></ul></ul>
  5. 5. Adapt to Web 2.0 Marketplace <ul><li>Your Organization Quick Overview </li></ul><ul><ul><li>Your Website: </li></ul></ul><ul><ul><li>Your organization’s use of Social Media: </li></ul></ul><ul><ul><ul><li>Initial view- WMC Assessment </li></ul></ul></ul><ul><ul><li>Other Observations: </li></ul></ul><ul><ul><ul><li>Observation 1 </li></ul></ul></ul><ul><ul><ul><li>Observation 2 </li></ul></ul></ul><ul><ul><ul><li>Observation 3 </li></ul></ul></ul>
  6. 6. Define Your Business Objectives <ul><li>Persona Definition- using industry leading strategy to define Social Media Plan </li></ul><ul><li>Business Plan Overview- match Social Media strategy to your 2009 Strategic Plan objectives- support Lead Development, Conversion, Retention, and Revenue streams </li></ul><ul><li>Marketing Strategy </li></ul><ul><ul><li>To Date </li></ul></ul><ul><ul><li>Your Wish List </li></ul></ul><ul><ul><li>Your Timeframe </li></ul></ul><ul><ul><li>Your Budget </li></ul></ul><ul><ul><li>Goals & Measurement </li></ul></ul>
  7. 7. Create a Marketing Strategy <ul><li>Use of Personas- need core team to define </li></ul><ul><li>Fence 1- Year One Plan Objectives (can be 2-3 mos.) </li></ul><ul><ul><li>First set of goals & objectives with timeframe </li></ul></ul><ul><li>Fence 2- Year Two Plan Objectives (can be 6-9 mos.) </li></ul><ul><ul><li>Second set of goals & objectives with timeframe </li></ul></ul><ul><li>Capitalizing on Expertise & DIY efforts </li></ul><ul><ul><li>Assets on hand </li></ul></ul><ul><li>Minimizing Expense & Making only the needed </li></ul><ul><ul><li>Assets needed </li></ul></ul>
  8. 8. Social Media Tools & Vehicles <ul><li>Own Your Name- in organic search </li></ul><ul><li>Website or “Microsite” minimum </li></ul><ul><li>Outbound Communication Tool </li></ul><ul><li>Incoming Communication Tool </li></ul><ul><li>Defining Your Current Audience </li></ul><ul><li>Targeting Your Desired Audience </li></ul><ul><li>Research & Plan Definition </li></ul>
  9. 9. Measure Your Campaigns <ul><li>Social Marketing is like Direct Marketing </li></ul><ul><li>Measure the Meaningful </li></ul><ul><ul><li>Relevancy to goals & tactic performance </li></ul></ul><ul><ul><li>Translate the data into plan adjustments </li></ul></ul><ul><li>“My Strategy or Campaign will be a success if…” </li></ul><ul><li>“My Strategy or Campaign will be a failure if…” </li></ul>
  10. 10. Tweak Your Plan <ul><li>Review Strategy/Campaign on a regular basis </li></ul><ul><ul><li>Scheduled performance reviews </li></ul></ul><ul><li>Translate Learnings into better performance </li></ul><ul><ul><li>What are the new measurements- update the plan </li></ul></ul><ul><li>What do I want to keep? </li></ul><ul><ul><li>What does this mean to budgets? </li></ul></ul><ul><li>What do I want to stop? </li></ul><ul><ul><li>Will the change be noticeable to my personas? </li></ul></ul><ul><ul><li>What does that mean? </li></ul></ul>
  11. 11. Wendy Meadley Consulting, LLC. <ul><li>SocialWendy ™ </li></ul><ul><ul><li>Background </li></ul></ul><ul><ul><ul><li>Executive MBA & Project Management Certification- UST </li></ul></ul></ul><ul><ul><ul><li>20+ Years Marketing </li></ul></ul></ul><ul><ul><ul><li>7 Years Successful Entrepreneurship developing businesses through business planning and marketing </li></ul></ul></ul><ul><ul><li>Expertise </li></ul></ul><ul><ul><ul><li>Current Social Media Initiatives within Private and Nonprofit sectors- all involving Fortune 500 organizations </li></ul></ul></ul><ul><ul><li>Flexibility-Team Lead with Collaborative Approach </li></ul></ul><ul><ul><li>Results & Revenue Driven </li></ul></ul>
  12. 12. Thanks for Your Consideration <ul><li>It is usually very clear whether WMC is a match for your organization or project </li></ul><ul><ul><li>If we are & your timing is now : let’s discuss next steps </li></ul></ul><ul><ul><li>If we are & your timing is soon : start your plan & keep a web 2.0 journal </li></ul></ul><ul><ul><li>If we aren’t: we thank you for your time and wish you the best in your adventures ahead! </li></ul></ul><ul><ul><li>Contact Wendy @ 952.807.8114 or [email_address] </li></ul></ul>