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How can Tech Entrepreneurs and B2B businesses utilize Social Media
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How can Tech Entrepreneurs and B2B businesses utilize Social Media

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This is the presentation used by Sanjay Mehta, our Jt. CEO, for a webinar conducted by TechGig. …

This is the presentation used by Sanjay Mehta, our Jt. CEO, for a webinar conducted by TechGig.

Focuses on the use of Social Media by B2B businesses.

The actual recording of the live webinar can be found at http://www.techgig.com/webinar.php?webinar_id=120

Published in: Technology, Business

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Transcript

  • 1. How can Tech Entrepreneurs / B2B businesses utilize Social Media Sanjay Mehta Jt. CEO, Social Wavelength
  • 2. About Me
  • 3. Fundamental questions• How is B2B different from B2C• What would be objectives for a B2B biz
  • 4. B2C vs B2B• Smaller audience base• Potentially connected offline• Vulnerability vs Opportunity• Smaller number of connections could mean larger impact• Very focused approach, even on Social Media• Know exactly where to look for audience, generally
  • 5. Objectives of a B2B business?• Brand awareness• Reaching new markets• Sharing achievements, capabilities• Thought Leadership• Leads• Anything else..?• Also are these much different from B2C again?
  • 6. Brand Awareness, New Markets• Where are the prospects?• How do we make them AWARE of the brand?• The awareness must translate to POSITIVE• When we look for “where” they are, we can also find geographically spread communities
  • 7. Key Platforms• LinkedIn, LinkedIn, LinkedIn.. !• Blogs• YouTube• Quora• Slideshare / Scribd• Webinars?• Also.. Facebook and Twitter• Influencer Outreach• Importance of Monitoring
  • 8. LinkedIn• Profile – Beefed up• Connections• Groups• Questions• Company Page• Testimonials• Advertising
  • 9. Blogs / YouTube • That larger space for making a point • More knowledge focused • Subject Matter Expertise • Case studies make for great stories • Unusual, unique – better • Support with diagrams, charts, images • Videos are very important now • SEO benefits – being discovered later too
  • 10. Others• Quora• Slideshare / Scribbd• Webinars• Zipcast• ScreenR• Facebook• Twitter – influencer connect?
  • 11. Influencer Outreach• Middlemen, Consultants, Reviewers• Identifying them• Connecting• Inviting them to plant etc.• Treating them with kid gloves• Including them in product suggestions, early stage of launch, getting and respecting their opinions
  • 12. Importance of Monitoring• Small community• Changing trends• Industry developments• Brand mentions, of course• Inflexion points?• Leads..direct or indirect
  • 13. THANK YOUQuestions?? Sanjay Mehta Joint CEO @ Social Wavelength Twitter: @sm63