Social Media – What’s Next? Sanjay Mehta CEO, Social Wavelength

“ Our company has a Facebook account, we are on Twitter, we blog, we also have a few videos on our YouTube channel. So “WHAT NEXT??” How about doing some LISTENING??!

LISTENING Case: Entertainment channel Insights: brand, trends, research, manage PR crisis, influencers, new product ideas Case: Twitter usage of 50 Top CEOs Close the feedback loop Conversations, not monologues “ Hey, it’s not one more broadcast medium!!”

Case: Entertainment channel

Insights: brand, trends, research, manage PR crisis, influencers, new product ideas

Case: Twitter usage of 50 Top CEOs

Close the feedback loop

Conversations, not monologues

“ Hey, it’s not one more broadcast medium!!”

“ I built this new website for my business, I have also engaged an SEO, and I am putting some budget out for PPC also. So WHAT NEXT ??” Sorry…but a new website is INVISIBLE!!

The Invisible Website!! Invisible without a site, or WITH a site!! Case: diamond jewelry seller Diamond jewelry: 19.8 million matches, Diamond jewelry India: 810,000 matches, Diamond jewelry Mumbai: 328,000 matches, 0.1 ct diamond ring mumbai: only 1850 matches Advertisements are expensive Social Media’s the way: Digg, then SEO!

Invisible without a site, or WITH a site!!

Case: diamond jewelry seller

Diamond jewelry: 19.8 million matches,

Diamond jewelry India: 810,000 matches,

Diamond jewelry Mumbai: 328,000 matches,

0.1 ct diamond ring mumbai: only 1850 matches

Advertisements are expensive

Social Media’s the way: Digg, then SEO!

“ Sales is what I want. I have a catalog website, and I have a small allocation to sell via e-com portals. But Social Media?? You don’t SELL there, do you?? So WHAT NEXT ??” Let’s talk about cars, movie tickets, computers..

Case: Xylo or Safari or Scorpio

Case: Dell on Twitter

Sales via Social Media A case of numbers: 8x10 vs 99 Where customers are, sales can also be! But you don’t want to be thrown out of the club “ If I tell my Facebook friends about your brand, it’s not because I like your brand, but because I like my friends.” Mike Arauz

A case of numbers: 8x10 vs 99

Where customers are, sales can also be!

But you don’t want to be thrown out of the club

“ We have been tweeting for last 6 months, we do blog posts, and we have an active Facebook page too. But we don’t think we are getting any decent ROI. So WHAT NEXT ??” A goal oriented, measurable STRATEGY?

Enough thumbing down of ROI! Knee jerk, reactive, random Social Media A tweet here, a blog there…and then, “ok, so what WAS that all about??” Social Wavelength’s 4 Ps strategy: People, Purpose, Plan, Process Assures success and ROI too! Worry about the other ROI : Risk of Inaction!

Knee jerk, reactive, random Social Media

A tweet here, a blog there…and then, “ok, so what WAS that all about??”

Social Wavelength’s 4 Ps strategy:

People, Purpose, Plan, Process

Assures success and ROI too!

Worry about the other ROI : Risk of Inaction!

In Conclusion People living near railway stations adjust to the noise..the same is true for advertising The Tata Sky+ factor: TV Ads being “tuned out”, growth of DVRs Brands want loyalty for life, but actually go for ‘one night stands’; “engagement”?? Elections 2009: blog.socialwavelength.com Social Media - it’s not about ‘if’, only about ‘when’: yesterday, today or tomorrow!!

People living near railway stations adjust to the noise..the same is true for advertising

The Tata Sky+ factor: TV Ads being “tuned out”, growth of DVRs

Brands want loyalty for life, but actually go for ‘one night stands’; “engagement”??

Elections 2009: blog.socialwavelength.com

Thank you. Sanjay Mehta CEO, Social Wavelength [email_address] Twitter: @sm63 LinkedIn: linkedin.com/in/spmehta Personal blog: GrayHairWisdom.com Personal blog: sanjaymehta.me