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Social Media – What Next

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From Sanjay Mehta's presentation at the Digital Media Conference (23rd May, 2009/Mumbai)

From Sanjay Mehta's presentation at the Digital Media Conference (23rd May, 2009/Mumbai)

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  • 1. Social Media – What’s Next? Sanjay Mehta CEO, Social Wavelength
  • 2. “ Our company has a Facebook account, we are on Twitter, we blog, we also have a few videos on our YouTube channel. So “WHAT NEXT??” How about doing some LISTENING??!
  • 3. LISTENING
    • Case: Entertainment channel
    • Insights: brand, trends, research, manage PR crisis, influencers, new product ideas
    • Case: Twitter usage of 50 Top CEOs
    • Close the feedback loop
    • Conversations, not monologues
    • “ Hey, it’s not one more broadcast medium!!”
  • 4. “ I built this new website for my business, I have also engaged an SEO, and I am putting some budget out for PPC also. So WHAT NEXT ??” Sorry…but a new website is INVISIBLE!!
  • 5. The Invisible Website!!
    • Invisible without a site, or WITH a site!!
    • Case: diamond jewelry seller
      • Diamond jewelry: 19.8 million matches,
      • Diamond jewelry India: 810,000 matches,
      • Diamond jewelry Mumbai: 328,000 matches,
      • 0.1 ct diamond ring mumbai: only 1850 matches
    • Advertisements are expensive
    • Social Media’s the way: Digg, then SEO!
  • 6. “ Sales is what I want. I have a catalog website, and I have a small allocation to sell via e-com portals. But Social Media?? You don’t SELL there, do you?? So WHAT NEXT ??” Let’s talk about cars, movie tickets, computers..
  • 7. Case: Xylo or Safari or Scorpio
  • 8. Case: Dell on Twitter
  • 9. Sales via Social Media
    • A case of numbers: 8x10 vs 99
    • Where customers are, sales can also be!
    • But you don’t want to be thrown out of the club
    “ If I tell my Facebook friends about your brand, it’s not because I like your brand, but because I like my friends.” Mike Arauz
  • 10. “ We have been tweeting for last 6 months, we do blog posts, and we have an active Facebook page too. But we don’t think we are getting any decent ROI. So WHAT NEXT ??” A goal oriented, measurable STRATEGY?
  • 11. Enough thumbing down of ROI!
    • Knee jerk, reactive, random Social Media
    • A tweet here, a blog there…and then, “ok, so what WAS that all about??”
    • Social Wavelength’s 4 Ps strategy:
      • People, Purpose, Plan, Process
    • Assures success and ROI too!
    • Worry about the other ROI : Risk of Inaction!
  • 12. In Conclusion
    • People living near railway stations adjust to the noise..the same is true for advertising
    • The Tata Sky+ factor: TV Ads being “tuned out”, growth of DVRs
    • Brands want loyalty for life, but actually go for ‘one night stands’; “engagement”??
    • Elections 2009: blog.socialwavelength.com
    Social Media - it’s not about ‘if’, only about ‘when’: yesterday, today or tomorrow!!
  • 13. Thank you. Sanjay Mehta CEO, Social Wavelength [email_address] Twitter: @sm63 LinkedIn: linkedin.com/in/spmehta Personal blog: GrayHairWisdom.com Personal blog: sanjaymehta.me