1. Social Media for Exhibitions SANJAY MEHTAJoint CEO, Social Wavelength Twitter: @sm63
2. Wheredo these insights come from?About Me..
3. One of the Top5 IT Companiesin the World
4. Agenda What is Social Media?What can Exhibitions and Exhibitors use it for: Promoting the Event Driving Traffic to a Booth (and hence to the show) A simple to-do list Summary
5. What is Social Media?
7. “ Social Media: The online technologies and practices that people use to share opinions, insights, experiences and perspectives. Making new friends Affinity to groupswhy Keeping in touch Displaying Creativity Exhibitionism Getting validationAltruistic impulse Paying it forward Peer pressurehow Blogs User generated videos and podcasts Social networking sites wikisRatings and reviews tagging widgets RSS Forums and message boards
8. How Big Is It
9. >500 million regd usersEvery minute – 60 Hrs worth ofnew video uploaded; 1 hr/secondIf Facebook was a country. Population? > 900 million! Over 362 million people read more than 2.5 billion pages on Wordpress.com every month
10. “ By the time there is a case study in your specific industry, it is going to be way too late for you to catch up - Seth Godin
11. HOW CAN YOU USE SOCIAL MEDIA? Some Tips for Exhibitors
12. PROMOTING THE EVENT!BEFORE, DURING, AFTER…
13. Active Exhibition Groups on LinkedIn
14. Creating “events” on LinkedIn or on Facebook
15. When events become “social” on these platforms
16. The exhibition as a brand page on Facebook
17. Promoting an ExhibitionGet word out to target audience on social mediaCreate event, showcase the showPut out sneak previews, show specialsGive out benefits for signing up from SMEncourage sharingCreate a community of common interest
18. During the eventGenerate buzzLive updates, tweets, images, videosSeed these on online media and interesting target communitiesOnline PRExtend reach beyond the physical visitorCreate a hashtag for the event (#ieia)Works well if there is seminar component also
19. Post Event: continue the engagementThink of the exhibition brand in a long term focusWill reduce cost of reach subsequentlyThe “conversation continues”Becomes an online “destination” for the industry; exhibition being the one-time networking opportunityPotential to convert it into revenue generating „online exhibition‟ property
20. THE EXHIBITION BOOTH:IDEAS FOR AN INDIVIDUALEXHIBITOR
21. If booths drive traffic, exhibition drives traffic..! Having spent money, each exhibitor wants to maximize the opportunity Would like his key customers to visit His competitors also present in event Need to get footfalls, stand out, get noticed, be remembered! A case study..
22. IBM’s #SweetTweets idea
23. The Concept Lure with sweets -> bring them to the booth Once at the booth -> Engage Tweeted before the Web 2.0 Expo to generate interest and curiosity about the IBM booth there
24. Set up at the booth Set up TweetDeck in booth Generated lot of interest for walk-in visitors Encouraged visitors to tweet out People loved to see their name on screen They tweeted and spread word – beyond the show!
26. Results for IBM’s#SweetTweetsidea? Expectation: 200 leads Result: 1,500 leads
27. A SIMPLE TO-DO LIST -BEST PRACTICES FORSOCIAL MEDIA FOREXHIBITIONS…
28. A few simple steps..Start with defining your goals – reaching exhibitors / visitors / media / consumersDecide platforms that make most sense depending on your target groupFacebook, Twitter, LinkedIn, Blogs, Slideshare, YouTube, Flickr, Foursquare, Pinterest etc.Typically one of these platforms becomes the “hub” and others support or push traffic to the hub
29. Get word out
30. Get word out..Use all touch points to enable people to find youYour stationery, your business cards, your website, your brochure, and your social media platforms..all must cross promoteStart getting word out EARLYCreate anticipation, address queries, enable people to plan their participation
31. Social Media is about conversations…
32. Some other tipsUse hashtags – work well for TwitteratiUse photographs and video extensivelyShare photos of previous events, share live photos of inauguration, attendeesLikewise video is BIG. Share videos of: Previous events Invitation to participate Exhibitors‟ reactions Attendees‟ responses Celebrity visitors
33. Other interesting ideas
34. Tweetups at the event?
35. AND TO SUM IT UP ALL..
36. SUMMARY Social Media and exhibitions make a great combo Invest time and efforts To deal with change, you need to change Social Media‟s clearly a double-edged sword What it is NOT: A quick-fix to your marketing challenges Surrogate advertising One way promotion tool Can you get your exhibition brand out there on social media now?
37. Thank you. And any questions??SANJAY MEHTAJOINT CEO @ SOCIAL WAVELENGTHEMAIL:SMEHTA@SOCIALWAVELENGTH.COMCELL: +91-98200-40918TWITTER: @SM63