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Social media and the entertainment business
Social media and the entertainment business
Social media and the entertainment business
Social media and the entertainment business
Social media and the entertainment business
Social media and the entertainment business
Social media and the entertainment business
Social media and the entertainment business
Social media and the entertainment business
Social media and the entertainment business
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Social media and the entertainment business

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Sanjay Mehta was on a panel discussion about "Social Media and the Entertainment Business", at the India Social Summit 2012, in Delhi, on April 3, 2012. …

Sanjay Mehta was on a panel discussion about "Social Media and the Entertainment Business", at the India Social Summit 2012, in Delhi, on April 3, 2012.

As a part of that, he presented this deck, before getting into the interactive session.

The fonts are slightly changed, while uploading on to Slideshare :(

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Transcript

  • 1. Social Media and the Entertainment Business Sanjay Mehta Jt CEO, Social Wavelength
  • 2. A Quick Introduction: About Me
  • 3. My 5 slides:1. Movies: Saturday’s the new Friday2. TV on Social: the end, not just the means3. TV gets Social4. Live Events: Never alone!5. Understanding social signals
  • 4. Movies: how Saturday’s the new Friday • So who cares about the newspaper reviews? Waiting for Sat morning, FB / Twitter verdict • Which explains: > Dramatic crashes (e.g. Agent Vinod) > Late revivals (e.g. Paan Singh Tomar, Kahaani) • Y Films: nurturing a community
  • 5. TV on Social: not just A Means, but the End?!• Every other category uses online means to drivefootfalls or leads, to a physical business; televisionis different• Who moved my audience? The changing mediaconsumption platforms•The content that YOUR brand stands for, deliveredWHERE your audience is; staying relevant•Packaged differently for different formats
  • 6. Chatterboxing: TV goes Social• TV is everywhere, and so’s the phone• The Second Screen• Twitter, FB, Get Glue, etc.• TV becomes interactive pro-actively• Typical consumer responses: -Like social chatter about TV -See live TV to avoid social spoilers -Persuaded to watch ‘catch up TV’ if they see a lot of chatterboxing around a show
  • 7. You are not alone: Live Event is a Virtual Stadium
  • 8. Interpreting Social Signals •What does the pre-release social buzz foretell about the fortune of the film? Too late to correct? Or not? • Program Share of voice •Trends and Preferences • Response to changes on air? • Deeper dive: those who connect with a show, connect with what else?!
  • 9. THANK YOU! Sanjay MehtaJtCEO, Social Wavelength @sm63

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