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Challenges of Social Media Planning

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Talk given by Sanjay Mehta, at the Click Asia Summit in Mumbai, on Jan 20, 2011. ...

Talk given by Sanjay Mehta, at the Click Asia Summit in Mumbai, on Jan 20, 2011.
Talks about the changing marketing model, the marketing budget allocation mismatch, organization structure issues, and finally about creating a workflow within an organization, while considering Social Media..

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  • socialwavelength Social Wavelength at Social Wavelength @Aniketh - thank you and interesting thoughts that you have shared on your post...
    @Nishad - what's your suggestion for a new designation??
    @i2rohan - the role of the HBS article has been clearly acknowledged. To simplify a long article and put it into slides, is also an effort worth doing. Moreover, there is value ad beyond the article. And it so happens that the theory of the article is matched by the practical experience that we have working with brands. Believe me, there are few others at least in India, who can claim as much experience as we do, in this space.. and this is said matter of fact, and with all humility.     2 years ago
    Are you sure you want to
  • i2rohan Rohan Jahagirdar at flipkart.com You've blatantly pinched off from Harvard Business Review's Dec 2010 issue. And you claim that all this comes from your experience?! What a shame. 2 years ago
    Are you sure you want to
  • anikethdsouza Aniketh Dsouza, New Media Consultant at Beehive Communications I have got something on my blog for you guys. A redefined perspective just like Sanjay has built one here. Please do comment your view on the same. Redefining Social Media:Back to Square One http://www.sparkz.co/redefining-social-media-back-to-square-one/ 2 years ago
    Are you sure you want to
  • Nishad Nishad Ramachandran, Head iContract at iContract Sanjay, you need a new desig I think. Joint CEO sounds so old world :p 2 years ago
    Are you sure you want to
  • anikethdsouza Aniketh Dsouza, New Media Consultant at Beehive Communications I agree that the funnel is moving towards an ellipse and we see it, although when presenting to client we still have to show funnels, cause presention are customer centric, just like social media. 2 years ago
    Are you sure you want to
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Challenges of Social Media Planning Challenges of Social Media Planning Presentation Transcript