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Social Media Overview Workshop presentation held for the College of Business at the University of Louisiana at Monroe

Social Media Overview Workshop presentation held for the College of Business at the University of Louisiana at Monroe

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  • 1. Welcome to the ULM College of Business Strategic Planning Series Session: Social Media Overview
  • 2. First things first…
    • Sign in
    • Paperwork
  • 3. Introductions
    • My Name is…
    • Kelsi Guidry
    Please introduce yourself and the company you represent.
  • 4. What is Social Media?
  • 5. Group Review and Discussion of Social Media
  • 6. Social Media is…
    • Social Media allows groups to generate user-created content that are published and shared freely in peer-to-peer conversations in social environments, such as social networks, blogs, wikis, or video hosting sites.
  • 7. Social Media in Plain English YouTube Video http://www.youtube.com/watch?v=MpIOClX1jPE
  • 8. Social Media: What’s in it for your company? 4 Major Focuses
  • 9. Social Media: What’s in it for your company?
    • The production of content is essential to the life of your company
      • 25% of search results for the World’s Top 20 largest brands are links to user-generated content
      • 34% of bloggers post opinions about products & brands
      • The #2 largest search engine in the world is YouTube
  • 10. Social Media: What’s in it for your company?
    • Social Networking is the fastest means of sharing
      • The fastest growing segment on Facebook is 55-65 year-old females
      • More than 30 billion pieces of content (web links, news stories, blog posts, notes, photos, etc.) are shared on Facebook each month
  • 11. Social Media: What’s in it for your company?
    • Social Networking is changing the way people evaluate products, and interact with brands that mean something to them.
      • People view products online, compare them to others, blog about their likes and dislikes, and make comments about your brand.
      • AirCut example
  • 12. Social Media: What’s in it for your company?
    • You can use social media for collaboration
      • 2009 study revealed that on average, online students out performed those receiving face-to-face instruction
      • Wikipedia has over 20 million pages…some studies show it’s more accurate than Encyclopedia Britannica
  • 13. Social Media: What’s in it for your company?
    • 4. Companies use social networking for marketing
      • 78% of consumers trust peer recommendations
      • Only 14% trust advertisements
      • Only 18% of traditional TV campaigns generate a positive ROI
      • Successful companies in social media listen first and sell second
  • 14. Why these components make social media so important to business?
    • Each component has a specific reason for contributing to the success of social media
    • Major importance is that it is no longer a 1 way communication street.
  • 15. Why is social media so popular? Lets first go over the components of a typical social network.
  • 16. Components of a Social Network
    • Profile
    • Becoming “Friends”
    • Messaging
    • Commenting
    • Pictures
    • Video Publishing
    • Blogging
  • 17. Now that we know what social media is… What can it be used for? And How?
  • 18. Group Discussion
    • Commenting
    • Media Publishing
      • Videos
      • Pictures
    • Blogging
  • 19. Group Review and Discussion of Social Media
  • 20. Content Production Creating knowledgeable content via video, audio, and/or written.
  • 21. Blogging
    • A blog is your home
    • A blog acts as your tool to express your expertise and opinion.
    • Blogs allow comments for direct feedback
    • The more quality content you blog, the higher expert ranking you can achieve.
  • 22. Commenting
    • Just about everything can be commented on. Whether it be comments on your site or others.
    • Provides link back to your website
    • Commenting is an extension of your content. It allows you to express your expertise for others to read
  • 23. Media Publishing
    • By adding pictures and videos you are adding content that many individuals have the potential of looking at.
    • Educational/Tutorial videos can act as resource someone will watch over and over
    • Picture and Video tagging will create a viral effect.
  • 24. Social Networking Building relationships
  • 25. How to build business relationships
    • Tailored to facilitate communication and referrals for professional purposes.
    • Friends
    • Messaging
    • Commenting
  • 26. How to build business relationships
    • Facilitating new friendships
    • Maintaining relationships
    • Seek out “Friends-of-Friends”
  • 27. Communicate in and outside work
    • Quick questions and answers during work
    • Groups for employees to receive group messaging.
    • Creating Events
  • 28. Event Ideas to encourage participation? Discussion
  • 29. Event Ideas
    • Meetings
    • Lunch Outings
    • Fundraising Events
    • Parties
    • Business Specials/Sales
    • Sporting events
    • Trips
  • 30. Collaboration Employee and Consumer Discussion
  • 31. Employee Collaboration on…
    • Projects (Hi5)
    • Documents (Google Docs)
    • Questions and Answers
  • 32. Consumer Collaboration
    • Forums
    • Commenting
    • Product creation
    • Wikis
  • 33. Social Media Marketing Creating a Strategy
  • 34. Connecting with your current goals and strategies
    • Step 1) Describe Organizational Goals
    • Step 2) Describe Organizational Functions
    • Step 3) Describe Social Media Initiatives
  • 35. Step 1) Describe Organization Goals
    • Identify business goals
    • 3 to 5 major goals
    • Measurable goals
    • Example: Improve communication among employees, customers, members, and/or stockholders.
  • 36. More Goals….
    • Increase customer base
    • Generate Leads
    • Drive Sales
    • Build Awareness
    • Make money from content
    • Improve internal communication
  • 37. Step 2) Describe Organizational Functions
    • Activities that support goals and objectives
    • 10 to 20 defined function categories
    • Examples:
      • Customer Service
      • Marketing & Sales
      • Market Research
      • Financial/Accounting
  • 38. Step 3) Describe Social Media Initiatives
    • List and describe the potential initiatives that rely on social media.
    • Examples:
      • Create and maintain a corporate Facebook page.
      • Create and maintain a CEO blog
      • Comment in forums
  • 39. Step 3) Describe Social Media Initiatives
    • Review how each function is performed within the company and ask questions such as the following:
      • How can we use social media and social networking to improve how this function is performed?
      • Can we improve conversations, information sharing, and collaboration among people who perform this function?
  • 40. Connecting with your current marketing strategy
    • Create, publish and share content
    • Informing, educating and even entertaining those communities of people that care about the issues, problems, wants and needs met by your company
  • 41. Strategy Starters
    • Listening: What your customers want.
    • Communications: Blog as a home base
    • Methods: Mix of content to create
    • Community: Embracing the people you seek
    • Neighbors: Plan to reach out in your community
  • 42. Strategy Starters
    • Outposts: Communicate with other communities and share the way back to your place
    • Marketplace: Build a marketplace external to your community
    • Attention: Build awareness and encourage relationships
  • 43. 10 Tips for your company to have a successful social marketing experience
    • Consumers want to express themselves without the business telling them how.
    • Use social media as a way to listen to your consumers.
    • Treat your relationships as long-term conversation.
    • Bring consumers into your inner circle. Product planning should not be limited to you staff
    • Find incentives to encourage participation . You want greater number of engaged consumers.
  • 44. 10 Tips for your company to have a successful social marketing experience
    • Recognizing that your customers have the power, now, to talk back.
    • When things go wrong, don’t try to cover up; don’t make false excuses.
    • Participate intelligently in the online social community.
    • What do your customers or brand enthusiasts care most about?
    • Leverage YOUR people as online community leaders.
  • 45. The End! Use Social Media to your advantage Keep in Touch! Kelsi Guidry
  • 46. Kelsi Guidry and MyWants Offers
    • A FREE Social Media Strategy Guide
    • Social Media Coaching and Consulting
    • Social Media Services
    • Social Media Presentations
    • Blog and Website Development
    • Anything related to Social Media 
  • 47.
    • = Free Social Media Content, Learning, and Access to Answers From our Staff
    • = Social Media and Web Services Website to Learn What We Offer
  • 48. Thank For Attending The ULM College of Business Strategic Planning Series Session: Social Media Overview