Social media overview


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Social Media Overview Workshop presentation held for the College of Business at the University of Louisiana at Monroe

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Social media overview

  1. 1. Welcome to the ULM College of Business Strategic Planning Series Session: Social Media Overview
  2. 2. First things first… <ul><li>Sign in </li></ul><ul><li>Paperwork </li></ul>
  3. 3. Introductions <ul><li>My Name is… </li></ul><ul><li>Kelsi Guidry </li></ul>Please introduce yourself and the company you represent.
  4. 4. What is Social Media?
  5. 5. Group Review and Discussion of Social Media
  6. 6. Social Media is… <ul><li>Social Media allows groups to generate user-created content that are published and shared freely in peer-to-peer conversations in social environments, such as social networks, blogs, wikis, or video hosting sites. </li></ul>
  7. 7. Social Media in Plain English YouTube Video
  8. 8. Social Media: What’s in it for your company? 4 Major Focuses
  9. 9. Social Media: What’s in it for your company? <ul><li>The production of content is essential to the life of your company </li></ul><ul><ul><li>25% of search results for the World’s Top 20 largest brands are links to user-generated content </li></ul></ul><ul><ul><li>34% of bloggers post opinions about products & brands </li></ul></ul><ul><ul><li>The #2 largest search engine in the world is YouTube </li></ul></ul>
  10. 10. Social Media: What’s in it for your company? <ul><li>Social Networking is the fastest means of sharing </li></ul><ul><ul><li>The fastest growing segment on Facebook is 55-65 year-old females </li></ul></ul><ul><ul><li>More than 30 billion pieces of content (web links, news stories, blog posts, notes, photos, etc.) are shared on Facebook each month </li></ul></ul>
  11. 11. Social Media: What’s in it for your company? <ul><li>Social Networking is changing the way people evaluate products, and interact with brands that mean something to them. </li></ul><ul><ul><li>People view products online, compare them to others, blog about their likes and dislikes, and make comments about your brand. </li></ul></ul><ul><ul><li>AirCut example </li></ul></ul>
  12. 12. Social Media: What’s in it for your company? <ul><li>You can use social media for collaboration </li></ul><ul><ul><li>2009 study revealed that on average, online students out performed those receiving face-to-face instruction </li></ul></ul><ul><ul><li>Wikipedia has over 20 million pages…some studies show it’s more accurate than Encyclopedia Britannica </li></ul></ul>
  13. 13. Social Media: What’s in it for your company? <ul><li>4. Companies use social networking for marketing </li></ul><ul><ul><li>78% of consumers trust peer recommendations </li></ul></ul><ul><ul><li>Only 14% trust advertisements </li></ul></ul><ul><ul><li>Only 18% of traditional TV campaigns generate a positive ROI </li></ul></ul><ul><ul><li>Successful companies in social media listen first and sell second </li></ul></ul>
  14. 14. Why these components make social media so important to business? <ul><li>Each component has a specific reason for contributing to the success of social media </li></ul><ul><li>Major importance is that it is no longer a 1 way communication street. </li></ul>
  15. 15. Why is social media so popular? Lets first go over the components of a typical social network.
  16. 16. Components of a Social Network <ul><li>Profile </li></ul><ul><li>Becoming “Friends” </li></ul><ul><li>Messaging </li></ul><ul><li>Commenting </li></ul><ul><li>Pictures </li></ul><ul><li>Video Publishing </li></ul><ul><li>Blogging </li></ul>
  17. 17. Now that we know what social media is… What can it be used for? And How?
  18. 18. Group Discussion <ul><li>Commenting </li></ul><ul><li>Media Publishing </li></ul><ul><ul><li>Videos </li></ul></ul><ul><ul><li>Pictures </li></ul></ul><ul><li>Blogging </li></ul>
  19. 19. Group Review and Discussion of Social Media
  20. 20. Content Production Creating knowledgeable content via video, audio, and/or written.
  21. 21. Blogging <ul><li>A blog is your home </li></ul><ul><li>A blog acts as your tool to express your expertise and opinion. </li></ul><ul><li>Blogs allow comments for direct feedback </li></ul><ul><li>The more quality content you blog, the higher expert ranking you can achieve. </li></ul>
  22. 22. Commenting <ul><li>Just about everything can be commented on. Whether it be comments on your site or others. </li></ul><ul><li>Provides link back to your website </li></ul><ul><li>Commenting is an extension of your content. It allows you to express your expertise for others to read </li></ul>
  23. 23. Media Publishing <ul><li>By adding pictures and videos you are adding content that many individuals have the potential of looking at. </li></ul><ul><li>Educational/Tutorial videos can act as resource someone will watch over and over </li></ul><ul><li>Picture and Video tagging will create a viral effect. </li></ul>
  24. 24. Social Networking Building relationships
  25. 25. How to build business relationships <ul><li>Tailored to facilitate communication and referrals for professional purposes. </li></ul><ul><li>Friends </li></ul><ul><li>Messaging </li></ul><ul><li>Commenting </li></ul>
  26. 26. How to build business relationships <ul><li>Facilitating new friendships </li></ul><ul><li>Maintaining relationships </li></ul><ul><li>Seek out “Friends-of-Friends” </li></ul>
  27. 27. Communicate in and outside work <ul><li>Quick questions and answers during work </li></ul><ul><li>Groups for employees to receive group messaging. </li></ul><ul><li>Creating Events </li></ul>
  28. 28. Event Ideas to encourage participation? Discussion
  29. 29. Event Ideas <ul><li>Meetings </li></ul><ul><li>Lunch Outings </li></ul><ul><li>Fundraising Events </li></ul><ul><li>Parties </li></ul><ul><li>Business Specials/Sales </li></ul><ul><li>Sporting events </li></ul><ul><li>Trips </li></ul>
  30. 30. Collaboration Employee and Consumer Discussion
  31. 31. Employee Collaboration on… <ul><li>Projects (Hi5) </li></ul><ul><li>Documents (Google Docs) </li></ul><ul><li>Questions and Answers </li></ul>
  32. 32. Consumer Collaboration <ul><li>Forums </li></ul><ul><li>Commenting </li></ul><ul><li>Product creation </li></ul><ul><li>Wikis </li></ul>
  33. 33. Social Media Marketing Creating a Strategy
  34. 34. Connecting with your current goals and strategies <ul><li>Step 1) Describe Organizational Goals </li></ul><ul><li>Step 2) Describe Organizational Functions </li></ul><ul><li>Step 3) Describe Social Media Initiatives </li></ul>
  35. 35. Step 1) Describe Organization Goals <ul><li>Identify business goals </li></ul><ul><li>3 to 5 major goals </li></ul><ul><li>Measurable goals </li></ul><ul><li>Example: Improve communication among employees, customers, members, and/or stockholders. </li></ul>
  36. 36. More Goals…. <ul><li>Increase customer base </li></ul><ul><li>Generate Leads </li></ul><ul><li>Drive Sales </li></ul><ul><li>Build Awareness </li></ul><ul><li>Make money from content </li></ul><ul><li>Improve internal communication </li></ul>
  37. 37. Step 2) Describe Organizational Functions <ul><li>Activities that support goals and objectives </li></ul><ul><li>10 to 20 defined function categories </li></ul><ul><li>Examples: </li></ul><ul><ul><li>Customer Service </li></ul></ul><ul><ul><li>Marketing & Sales </li></ul></ul><ul><ul><li>Market Research </li></ul></ul><ul><ul><li>Financial/Accounting </li></ul></ul>
  38. 38. Step 3) Describe Social Media Initiatives <ul><li>List and describe the potential initiatives that rely on social media. </li></ul><ul><li>Examples: </li></ul><ul><ul><li>Create and maintain a corporate Facebook page. </li></ul></ul><ul><ul><li>Create and maintain a CEO blog </li></ul></ul><ul><ul><li>Comment in forums </li></ul></ul>
  39. 39. Step 3) Describe Social Media Initiatives <ul><li>Review how each function is performed within the company and ask questions such as the following: </li></ul><ul><ul><li>How can we use social media and social networking to improve how this function is performed? </li></ul></ul><ul><ul><li>Can we improve conversations, information sharing, and collaboration among people who perform this function? </li></ul></ul>
  40. 40. Connecting with your current marketing strategy <ul><li>Create, publish and share content </li></ul><ul><li>Informing, educating and even entertaining those communities of people that care about the issues, problems, wants and needs met by your company </li></ul>
  41. 41. Strategy Starters <ul><li>Listening: What your customers want. </li></ul><ul><li>Communications: Blog as a home base </li></ul><ul><li>Methods: Mix of content to create </li></ul><ul><li>Community: Embracing the people you seek </li></ul><ul><li>Neighbors: Plan to reach out in your community </li></ul>
  42. 42. Strategy Starters <ul><li>Outposts: Communicate with other communities and share the way back to your place </li></ul><ul><li>Marketplace: Build a marketplace external to your community </li></ul><ul><li>Attention: Build awareness and encourage relationships </li></ul>
  43. 43. 10 Tips for your company to have a successful social marketing experience <ul><li>Consumers want to express themselves without the business telling them how. </li></ul><ul><li>Use social media as a way to listen to your consumers. </li></ul><ul><li>Treat your relationships as long-term conversation. </li></ul><ul><li>Bring consumers into your inner circle. Product planning should not be limited to you staff </li></ul><ul><li>Find incentives to encourage participation . You want greater number of engaged consumers. </li></ul>
  44. 44. 10 Tips for your company to have a successful social marketing experience <ul><li>Recognizing that your customers have the power, now, to talk back. </li></ul><ul><li>When things go wrong, don’t try to cover up; don’t make false excuses. </li></ul><ul><li>Participate intelligently in the online social community. </li></ul><ul><li>What do your customers or brand enthusiasts care most about? </li></ul><ul><li>Leverage YOUR people as online community leaders. </li></ul>
  45. 45. The End! Use Social Media to your advantage Keep in Touch! Kelsi Guidry
  46. 46. Kelsi Guidry and MyWants Offers <ul><li>A FREE Social Media Strategy Guide </li></ul><ul><li>Social Media Coaching and Consulting </li></ul><ul><li>Social Media Services </li></ul><ul><li>Social Media Presentations </li></ul><ul><li>Blog and Website Development </li></ul><ul><li>Anything related to Social Media  </li></ul>
  47. 47. <ul><li>= Free Social Media Content, Learning, and Access to Answers From our Staff </li></ul><ul><li>= Social Media and Web Services Website to Learn What We Offer </li></ul>
  48. 48. Thank For Attending The ULM College of Business Strategic Planning Series Session: Social Media Overview