Get Web Smart: Social Media Overview

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Kelsi Guidry's Get Web Smart presentation on an overview of Social Media

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Get Web Smart: Social Media Overview

  1. 1. Welcome to the Monroe Chamber Web Smart Series Session: Social Media Overview
  2. 2. Introductions <ul><li>My Name is… </li></ul><ul><li>Kelsi Guidry, founder of MyWants Inc. </li></ul>Please introduce yourself and the company you represent.
  3. 3. What is Social Media?
  4. 4. Social Media is… <ul><li>Social Media allows groups to generate user-created content that are published and shared freely in peer-to-peer conversations in social environments, such as social networks, blogs, wikis, or video hosting sites. </li></ul>
  5. 5. Social Media in Plain English YouTube Video http://www.youtube.com/watch?v=MpIOClX1jPE
  6. 6. Social Media: What’s in it for your company? 3 Major Focuses
  7. 7. Social Media: What’s in it for your company? <ul><li>The production of content is essential to the life of your company </li></ul><ul><ul><li>25% of search results for the World’s Top 20 largest brands are links to user-generated content </li></ul></ul><ul><ul><li>34% of bloggers post opinions about products & brands </li></ul></ul><ul><ul><li>The #2 largest search engine in the world is YouTube </li></ul></ul>
  8. 8. Social Media: What’s in it for your company? <ul><li>Social Networking is the fastest means of sharing </li></ul><ul><ul><li>The fastest growing segment on Facebook is 55-65 year-old females </li></ul></ul><ul><ul><li>More than 30 billion pieces of content (web links, news stories, blog posts, notes, photos, etc.) are shared on Facebook each month </li></ul></ul>
  9. 9. Social Media: What’s in it for your company? <ul><li>3. Companies use social networking for marketing </li></ul><ul><ul><li>78% of consumers trust peer recommendations </li></ul></ul><ul><ul><li>Only 14% trust advertisements </li></ul></ul><ul><ul><li>Only 18% of traditional TV campaigns generate a positive ROI </li></ul></ul><ul><ul><li>Successful companies in social media listen first and sell second </li></ul></ul>
  10. 10. 7 Steps To A Great Social Media Strategy <ul><li>Passion and Goals </li></ul><ul><li>Listening </li></ul><ul><li>Producing Content </li></ul><ul><li>Setup Outposts </li></ul><ul><li>Distribution </li></ul><ul><li>Social Networking </li></ul><ul><li>Monitor and Measure </li></ul>
  11. 11. Passion IS The Foundation! <ul><li>Determine your passion </li></ul><ul><li>What gets you excited to talk about? </li></ul><ul><li>What are you good at? </li></ul><ul><li>Passion determines your content </li></ul>
  12. 12. Social Media Goals <ul><li>Don’t work backwards </li></ul><ul><li>Identify major goals </li></ul><ul><li>How can you use social media to improve a specific function? </li></ul>
  13. 13. More Goals…. <ul><li>Increase customer base </li></ul><ul><li>Generate Leads </li></ul><ul><li>Drive Sales </li></ul><ul><li>Build Awareness </li></ul><ul><li>Make money from content </li></ul><ul><li>Improve internal communication </li></ul>
  14. 14. Listening <ul><li>There ARE conversations going on about your brand OR at least your industry </li></ul><ul><li>Which tools should I use? </li></ul><ul><ul><li>Addictomatic </li></ul></ul><ul><ul><li>Facebook Search </li></ul></ul><ul><li>What am I listening for? </li></ul><ul><ul><li>5-8 keywords </li></ul></ul>
  15. 15. PRODUCE CONTENT! Content is King
  16. 16. Content is Key! <ul><li>Select and know your topics </li></ul><ul><ul><li>Main Topic </li></ul></ul><ul><ul><li>Content Categories </li></ul></ul><ul><ul><li>50 Post Titles </li></ul></ul><ul><li>What medium will you use? </li></ul><ul><li>Setup your website and/or blog </li></ul>
  17. 17. Setup a Blog <ul><li>Wordpress Blog </li></ul><ul><li>Website/blog is your home online </li></ul><ul><li>A blog acts as your tool to express your expertise and opinion. </li></ul><ul><li>Blogs allow comments for direct feedback </li></ul><ul><li>The more quality content you blog, the higher expert ranking you can achieve. </li></ul>
  18. 18. Develop Content <ul><li>Create Pillar Content </li></ul><ul><ul><li>How to </li></ul></ul><ul><ul><li>Own Definitions </li></ul></ul><ul><ul><li>Blueprints </li></ul></ul><ul><ul><li>Lists </li></ul></ul><ul><ul><li>Argument </li></ul></ul><ul><ul><li>Resource report </li></ul></ul><ul><ul><li>Controversial </li></ul></ul>
  19. 19. Commenting <ul><li>Just about everything can be commented on. </li></ul><ul><li>Provides link back to your website </li></ul><ul><li>Commenting is an extension of your content. It allows you to express your expertise for others to read </li></ul>
  20. 20. Media Publishing <ul><li>By adding pictures and videos you are adding content that many individuals have the potential of looking at. </li></ul><ul><li>Educational/Tutorial videos can act as resource someone will watch over and over </li></ul><ul><li>Picture and Video tagging will create a viral effect. </li></ul>
  21. 21. Content Distribution <ul><li>Update status across multiple platforms </li></ul><ul><li>Upload video to multiple video websites </li></ul><ul><li>Article submission websites </li></ul><ul><li>RSS and Email Subscriptions </li></ul>
  22. 22. “ Social Media Outposts” <ul><li>2-3 Outposts </li></ul><ul><li>Major Social Outposts </li></ul><ul><ul><li>Facebook </li></ul></ul><ul><ul><ul><li>Fan Page for Business </li></ul></ul></ul><ul><ul><li>YouTube </li></ul></ul><ul><ul><li>Twitter </li></ul></ul><ul><li>Other Outposts </li></ul><ul><ul><li>LinkedIn </li></ul></ul><ul><ul><li>Flickr </li></ul></ul><ul><ul><li>Forums </li></ul></ul><ul><ul><li>Other Blogs </li></ul></ul>
  23. 23. Really USE Social Networking Don’t Just Be On It, USE IT!
  24. 24. Complete Your Social Networking Profile <ul><li>Fill in Basic “About” information when creating a profile for yourself and business </li></ul><ul><ul><li>Fan Page for business </li></ul></ul><ul><li>Add a picture of YOU! </li></ul><ul><ul><li>Close up </li></ul></ul><ul><li>Adding likes and interests </li></ul>
  25. 25. Finding Potential Connection <ul><li>Search </li></ul><ul><ul><li>Offline friends and family </li></ul></ul><ul><ul><li>Organizations you are in </li></ul></ul><ul><ul><li>Interesting topics to you </li></ul></ul><ul><li>Offline Promotion </li></ul><ul><ul><li>“ We’re On Facebook” </li></ul></ul><ul><ul><li>Business Cards </li></ul></ul><ul><li>Build Relationships </li></ul>
  26. 26. Building Relationships <ul><li>Sending Invites </li></ul><ul><ul><li>Include personal message with invite </li></ul></ul><ul><li>Provide Massive Value </li></ul><ul><li>Communicate on regular basis </li></ul><ul><ul><li>Comment, Comment, Comment </li></ul></ul>
  27. 27. Social Networking Conversations <ul><li>People typically post content to get feedback, give it! </li></ul><ul><li>Ask questions </li></ul><ul><li>Quotes and Jokes </li></ul><ul><li>Content is Key! </li></ul>
  28. 28. Communicate in and outside work <ul><li>Quick questions and answers during work </li></ul><ul><li>Groups for employees to receive group messaging. </li></ul><ul><li>Creating Events </li></ul>
  29. 29. Consumer Collaboration <ul><li>Blog </li></ul><ul><ul><li>Ask questions and make comments to gain insights </li></ul></ul><ul><li>Forums </li></ul><ul><ul><li>In-house forums to discuss topics </li></ul></ul><ul><li>Reviews </li></ul><ul><ul><li>Listen to what people are saying </li></ul></ul>
  30. 30. Social Media Strategies Sample Strategies based on your companies goals
  31. 31. Social Media Strategy <ul><li>Content is King </li></ul><ul><ul><li>Share and point out resources. Yours and others </li></ul></ul><ul><li>Decide where </li></ul><ul><ul><li>Which Social Networks </li></ul></ul><ul><ul><li>Which Blogs to follow </li></ul></ul><ul><li>Create strong profile </li></ul><ul><li>Dedicate Support </li></ul><ul><ul><li>Dedicate contributors </li></ul></ul><ul><ul><li>Create schedule </li></ul></ul>
  32. 32. Social Media Strategy <ul><li>Do Not assume </li></ul><ul><ul><li>You don’t know what people want and need </li></ul></ul><ul><ul><li>Let people find you </li></ul></ul><ul><li>Post and tag photos </li></ul><ul><li>Network commenting </li></ul><ul><ul><li>Status updates </li></ul></ul><ul><ul><li>Blogs </li></ul></ul><ul><ul><li>Forms </li></ul></ul><ul><li>Tweet TO people </li></ul>
  33. 33. Social Network Marketing <ul><li>Direct Network Ads on Facebook </li></ul><ul><li>Video Ads on YouTube </li></ul><ul><li>Facebook and mobile applications </li></ul><ul><li>Create and manage own forum </li></ul><ul><li>Create and manage own social network </li></ul>
  34. 34. Monitor and Measure Initiatives! <ul><li>Engagement Levels </li></ul><ul><li>Own Activities Increasing </li></ul><ul><li>Increase in customers </li></ul><ul><li>Business goals being met? </li></ul><ul><li>Good vs. bad comments </li></ul><ul><li>Create a schedule </li></ul><ul><li>StepRep & Addictomatic </li></ul><ul><li>Compare data </li></ul>
  35. 35. Use Monitored Data <ul><li>Connect with those who talk about you, good or bad </li></ul><ul><li>Policy in place how to respond </li></ul><ul><li>Share learning from results with team </li></ul>
  36. 36. Review and Revise <ul><li>Determine When and How Often to Review </li></ul><ul><li>Review Social Media Goals and Strategies </li></ul><ul><li>Make Changes As Needed! </li></ul>
  37. 37. The End! Use Social Media to your advantage Keep in Touch! Kelsi Guidry
  38. 38. Thanks For Attending The Monroe Chamber Web Smart Series Session: Social Media Overview What would you like to see taught next?
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