Get Web Smart: Social Media Overview

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Kelsi Guidry's Get Web Smart presentation on an overview of Social Media

Kelsi Guidry's Get Web Smart presentation on an overview of Social Media

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Transcript

  • 1. Welcome to the Monroe Chamber Web Smart Series Session: Social Media Overview
  • 2. Introductions
    • My Name is…
    • Kelsi Guidry, founder of MyWants Inc.
    Please introduce yourself and the company you represent.
  • 3. What is Social Media?
  • 4. Social Media is…
    • Social Media allows groups to generate user-created content that are published and shared freely in peer-to-peer conversations in social environments, such as social networks, blogs, wikis, or video hosting sites.
  • 5. Social Media in Plain English YouTube Video http://www.youtube.com/watch?v=MpIOClX1jPE
  • 6. Social Media: What’s in it for your company? 3 Major Focuses
  • 7. Social Media: What’s in it for your company?
    • The production of content is essential to the life of your company
      • 25% of search results for the World’s Top 20 largest brands are links to user-generated content
      • 34% of bloggers post opinions about products & brands
      • The #2 largest search engine in the world is YouTube
  • 8. Social Media: What’s in it for your company?
    • Social Networking is the fastest means of sharing
      • The fastest growing segment on Facebook is 55-65 year-old females
      • More than 30 billion pieces of content (web links, news stories, blog posts, notes, photos, etc.) are shared on Facebook each month
  • 9. Social Media: What’s in it for your company?
    • 3. Companies use social networking for marketing
      • 78% of consumers trust peer recommendations
      • Only 14% trust advertisements
      • Only 18% of traditional TV campaigns generate a positive ROI
      • Successful companies in social media listen first and sell second
  • 10. 7 Steps To A Great Social Media Strategy
    • Passion and Goals
    • Listening
    • Producing Content
    • Setup Outposts
    • Distribution
    • Social Networking
    • Monitor and Measure
  • 11. Passion IS The Foundation!
    • Determine your passion
    • What gets you excited to talk about?
    • What are you good at?
    • Passion determines your content
  • 12. Social Media Goals
    • Don’t work backwards
    • Identify major goals
    • How can you use social media to improve a specific function?
  • 13. More Goals….
    • Increase customer base
    • Generate Leads
    • Drive Sales
    • Build Awareness
    • Make money from content
    • Improve internal communication
  • 14. Listening
    • There ARE conversations going on about your brand OR at least your industry
    • Which tools should I use?
      • Addictomatic
      • Facebook Search
    • What am I listening for?
      • 5-8 keywords
  • 15. PRODUCE CONTENT! Content is King
  • 16. Content is Key!
    • Select and know your topics
      • Main Topic
      • Content Categories
      • 50 Post Titles
    • What medium will you use?
    • Setup your website and/or blog
  • 17. Setup a Blog
    • Wordpress Blog
    • Website/blog is your home online
    • A blog acts as your tool to express your expertise and opinion.
    • Blogs allow comments for direct feedback
    • The more quality content you blog, the higher expert ranking you can achieve.
  • 18. Develop Content
    • Create Pillar Content
      • How to
      • Own Definitions
      • Blueprints
      • Lists
      • Argument
      • Resource report
      • Controversial
  • 19. Commenting
    • Just about everything can be commented on.
    • Provides link back to your website
    • Commenting is an extension of your content. It allows you to express your expertise for others to read
  • 20. Media Publishing
    • By adding pictures and videos you are adding content that many individuals have the potential of looking at.
    • Educational/Tutorial videos can act as resource someone will watch over and over
    • Picture and Video tagging will create a viral effect.
  • 21. Content Distribution
    • Update status across multiple platforms
    • Upload video to multiple video websites
    • Article submission websites
    • RSS and Email Subscriptions
  • 22. “ Social Media Outposts”
    • 2-3 Outposts
    • Major Social Outposts
      • Facebook
        • Fan Page for Business
      • YouTube
      • Twitter
    • Other Outposts
      • LinkedIn
      • Flickr
      • Forums
      • Other Blogs
  • 23. Really USE Social Networking Don’t Just Be On It, USE IT!
  • 24. Complete Your Social Networking Profile
    • Fill in Basic “About” information when creating a profile for yourself and business
      • Fan Page for business
    • Add a picture of YOU!
      • Close up
    • Adding likes and interests
  • 25. Finding Potential Connection
    • Search
      • Offline friends and family
      • Organizations you are in
      • Interesting topics to you
    • Offline Promotion
      • “ We’re On Facebook”
      • Business Cards
    • Build Relationships
  • 26. Building Relationships
    • Sending Invites
      • Include personal message with invite
    • Provide Massive Value
    • Communicate on regular basis
      • Comment, Comment, Comment
  • 27. Social Networking Conversations
    • People typically post content to get feedback, give it!
    • Ask questions
    • Quotes and Jokes
    • Content is Key!
  • 28. Communicate in and outside work
    • Quick questions and answers during work
    • Groups for employees to receive group messaging.
    • Creating Events
  • 29. Consumer Collaboration
    • Blog
      • Ask questions and make comments to gain insights
    • Forums
      • In-house forums to discuss topics
    • Reviews
      • Listen to what people are saying
  • 30. Social Media Strategies Sample Strategies based on your companies goals
  • 31. Social Media Strategy
    • Content is King
      • Share and point out resources. Yours and others
    • Decide where
      • Which Social Networks
      • Which Blogs to follow
    • Create strong profile
    • Dedicate Support
      • Dedicate contributors
      • Create schedule
  • 32. Social Media Strategy
    • Do Not assume
      • You don’t know what people want and need
      • Let people find you
    • Post and tag photos
    • Network commenting
      • Status updates
      • Blogs
      • Forms
    • Tweet TO people
  • 33. Social Network Marketing
    • Direct Network Ads on Facebook
    • Video Ads on YouTube
    • Facebook and mobile applications
    • Create and manage own forum
    • Create and manage own social network
  • 34. Monitor and Measure Initiatives!
    • Engagement Levels
    • Own Activities Increasing
    • Increase in customers
    • Business goals being met?
    • Good vs. bad comments
    • Create a schedule
    • StepRep & Addictomatic
    • Compare data
  • 35. Use Monitored Data
    • Connect with those who talk about you, good or bad
    • Policy in place how to respond
    • Share learning from results with team
  • 36. Review and Revise
    • Determine When and How Often to Review
    • Review Social Media Goals and Strategies
    • Make Changes As Needed!
  • 37. The End! Use Social Media to your advantage Keep in Touch! Kelsi Guidry
  • 38. Thanks For Attending The Monroe Chamber Web Smart Series Session: Social Media Overview What would you like to see taught next?