WTM Fresh 2013, Sugarcake pitch

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The five-minute pitch of one of the five start-ups in the WTM Fresh session at the WTM Travel Perspective sessions

Published in: Technology, Travel
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WTM Fresh 2013, Sugarcake pitch

  1. 1. Sugarca ke Barbados Round trip British Virgin Islands St. Lucia 2
  2. 2. Travel stats 47% Frustrated by searching for best destinations & attractions Sugarca ke 86% rather intelligent recommendations Source: Amadeus Travel Technology Providers 3
  3. 3. Frustrations of planning a trip Sugarca ke 4
  4. 4. Frustrations of planning a trip Sugarca ke 5
  5. 5. Pain points 86% desire Sugarca ke 47% Easy trip Planning Friend recommend ations desire Easy and seamless booking 47% desire 6
  6. 6. Connected Caribbean Sugarca ke 12
  7. 7. Customer aquisition 10k alpha 20k beta Sugarca ke 1m 100k 14
  8. 8. Sugarca ke Key Partnerships We’ve already made Partnerships with tourism boards , high commissions & businesses within the region Tourism Boards Businesses We also have partnerships that ensure we have POI’s (hotels, destinations, events, Businesses etc) Airlines High Commission Technology providers 15
  9. 9. Caribbean diaspora 37% Sugarca ke 20% 80% 44% 16

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