What Social Media Success
Looks Like in Tourism
Social Collaboration Platforms for Hospitality Professionals
The Case of t...
Athens Riviera
• Just 10 miles south of the city!
• Offers amazing view to the Saronic Gulf
• Crystal clear waters, recrea...
The Incident...

In 2010, thieves rob 7 hotels of the region.
They break into the rooms using the same method.
...on diffe...
Tools To Support Business Collaboration

Limitations:
1.No space for personalization (ads, no
unique URL, no customization...
The Rise of Corporate Social Platforms
•Social Business Platforms
•Enterprise Social Platforms
•Enterprise Social Networks...
“The aim of these technologies is to improve employees’ productivity and
enhance the effectiveness and efficiency of organ...
YouTect Solution
For The Athens Riviera Region

@socialtrav #WTMTP13
Limitation 1:
No space for Personalization

@socialtrav #WTMTP13
@socialtrav #WTMTP13
Menus & Layout Customization

@socialtrav #WTMTP13
Limitation 2:
Limited Collaboration Functions Specialized for
Hospitality Professionals

@socialtrav #WTMTP13
Idea Management

@socialtrav #WTMTP13
Issue Management

@socialtrav #WTMTP13
Events

@socialtrav #WTMTP13
Calendar

@socialtrav #WTMTP13
Managing Members’ Promotional Material

@socialtrav #WTMTP13
Posting a Promotion

@socialtrav #WTMTP13
Business Partners & Candidates Directories

@socialtrav #WTMTP13
Limitation 3:
Limited Functions for
Communication & Knowledge Reuse

@socialtrav #WTMTP13
Knowledge Management

@socialtrav #WTMTP13
Synchronous Communication Tools

@socialtrav #WTMTP13
Openness & Transparency

@socialtrav #WTMTP13
Newsletter

@socialtrav #WTMTP13
Facts

• The adoption rate of Corporate Social Technologies in the top 200 firms
of Fortune 500 is more than 60%.

• Openn...
YouTect Solutions
for the Travel Enterprise 2.0

@socialtrav #WTMTP13
Thank you for your attention!

26
Thanks to our partners
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What social media success looks like in tourism Kaldis YouTect

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A presentation from the WTM Travel Perspective sessions 2013 on the Athens Riviera

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What social media success looks like in tourism Kaldis YouTect

  1. 1. What Social Media Success Looks Like in Tourism Social Collaboration Platforms for Hospitality Professionals The Case of the Athens Riviera Region Dr. Emmanuel Kaldis Co-founder & Business Architect
  2. 2. Athens Riviera • Just 10 miles south of the city! • Offers amazing view to the Saronic Gulf • Crystal clear waters, recreation parks, playgrounds, shopping centres, restaurants and tavernas, boutiques, Temple of Poseidon @socialtrav #WTMTP13
  3. 3. The Incident... In 2010, thieves rob 7 hotels of the region. They break into the rooms using the same method. ...on different days within the same week. COMPLETE LACK OF COMMUNICATION & COLLABORATION AMONG THE RELEVANT STAKEHOLDERS OF THE REGION @socialtrav #WTMTP13
  4. 4. Tools To Support Business Collaboration Limitations: 1.No space for personalization (ads, no unique URL, no customization) 2.Limited collaboration functions specialized for hospitality professionals 3.Limited functions for Communication & Knowledge Reuse @socialtrav #WTMTP13
  5. 5. The Rise of Corporate Social Platforms •Social Business Platforms •Enterprise Social Platforms •Enterprise Social Networks •Corporate Social Networking •Enterprise Social Software Platforms •Corporate Social Platforms @socialtrav #WTMTP13
  6. 6. “The aim of these technologies is to improve employees’ productivity and enhance the effectiveness and efficiency of organizations”. “How organizations can apply Web 2.0 technologies in their intranet and extranets with a focus on knowledge workers’ practices and output”. Afee, A.P., 2006. Enterprise 2.0: The Dawn of Emergent Collaboration. MIT Sloan Management Review 47, 21–28., The Observatory Enterprise 2.0 belonging to School of Management of Politecnico di Milano @socialtrav #WTMTP13
  7. 7. YouTect Solution For The Athens Riviera Region @socialtrav #WTMTP13
  8. 8. Limitation 1: No space for Personalization @socialtrav #WTMTP13
  9. 9. @socialtrav #WTMTP13
  10. 10. Menus & Layout Customization @socialtrav #WTMTP13
  11. 11. Limitation 2: Limited Collaboration Functions Specialized for Hospitality Professionals @socialtrav #WTMTP13
  12. 12. Idea Management @socialtrav #WTMTP13
  13. 13. Issue Management @socialtrav #WTMTP13
  14. 14. Events @socialtrav #WTMTP13
  15. 15. Calendar @socialtrav #WTMTP13
  16. 16. Managing Members’ Promotional Material @socialtrav #WTMTP13
  17. 17. Posting a Promotion @socialtrav #WTMTP13
  18. 18. Business Partners & Candidates Directories @socialtrav #WTMTP13
  19. 19. Limitation 3: Limited Functions for Communication & Knowledge Reuse @socialtrav #WTMTP13
  20. 20. Knowledge Management @socialtrav #WTMTP13
  21. 21. Synchronous Communication Tools @socialtrav #WTMTP13
  22. 22. Openness & Transparency @socialtrav #WTMTP13
  23. 23. Newsletter @socialtrav #WTMTP13
  24. 24. Facts • The adoption rate of Corporate Social Technologies in the top 200 firms of Fortune 500 is more than 60%. • Openness & transparency of documents--> fosters members’ mutual Fortune 500 Survey, Nora, G.B. The Fortune 500 and Blogging: Slow and steady and farther along than expected trust and builds brand McGillicuddy, S., Wikis and blogs transforming workflow. SearchCIO.com, 2006. • Efficient productivity, staff engagement, knowledge, and reputation Ross, D., Implementing Enterprise 2.0 in the Real World. 2009. • (1) greater efficiency in productivity; (2) staff engagement; (3) knowledge/information access; (4) reputation; and (5) interfacing with Jacques, business partners B., James, M., Andy, M., and Michael, C. Building the Web 2.0 Enterprise. The McKinsey Quarterly 2008. • Increased Performance: 26% more revenue/ employee • • McKinsey Bain & increase in Increased Profitability: 5% in customer defection & 25- 125Company profits IBM White Paper Accelerated Innovation: 75% less time to launch innovative solutions @socialtrav #WTMTP13
  25. 25. YouTect Solutions for the Travel Enterprise 2.0 @socialtrav #WTMTP13
  26. 26. Thank you for your attention! 26
  27. 27. Thanks to our partners

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