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Ushuaia Ibiza Beach Facebook stm

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Alfonso Gimenez's presentation on Ushuaia Beach Hotel - the Facebook Hotel

Alfonso Gimenez's presentation on Ushuaia Beach Hotel - the Facebook Hotel

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  • 1. FACEBOOK: WHERE DO WE GO FROM HERE? Palladium Hotel Group has successfully merged the online world with the real world. Alfonso Giménez, Palladium Hotel Group Javier Peso, Pay-touch
  • 2. – Spanish family company established in the 60’s – 48 hotels in 6 countries, 13.832 rooms – Consists of seven distinct brands: CORE BUSINESS SPECIAL PRODUCTS@socialtrav ,#STM2012
  • 3. CORE BUSINESS SPECIAL PRODUCTS@socialtrav ,#STM2012
  • 4. The Hotel Stunning Suites Freshwater Pools Restaurants Stunning Suites Freshwater pools Restaurants Bars Club Wellness Center BeachWellness Center Beach Club Bars@socialtrav ,#STM2012
  • 5. The Events DJs Concerts Corporate Fashion shows Dj’s concerts Corporate Live Events Events Events Art Exhibitions Live Events Art exhibitions Fashion Shows@socialtrav ,#STM2012
  • 6. Hotel Guests Clubbers & Music Lovers Avant-garde & Trendsetters New Technology Users 20 to 55 year-old guests Average age: 36. 20 to 55 years old guestsInternet & Social Media Fans Average age: 36. Internet & Social Media Fans New Technology Users Pioneers & Trendsetters Clubbers & Music Lovers@socialtrav ,#STM2012
  • 7. Technology Pioneers Live Streaming Livestreaming LED Screens Chromotherapy Led screens Chromotherapy UshuaïaUshuaïa APP APP@socialtrav ,#STM2012
  • 8. Facebook Presence: Setting-upDevelopment of RFID & Facebook Presence in 2010 Set-up Launching Sponsoring AnalysisFacebook Team Spain & ROI Media Coverage@socialtrav ,#STM2012
  • 9. Facebook Presence: Launching Set-up Launching Sponsoring Analysis & ROI Media Coverage@socialtrav ,#STM2012
  • 10. Facebook Presence: Sponsoring Set-up Launching Sponsoring Analysis & ROI Media Coverage@socialtrav ,#STM2012
  • 11. Facebook Presence: Analysis & ROI Set-up Launching Sponsoring Analysis & ROIIncrease of user’s Mediaengagement Coverage @socialtrav ,#STM2012
  • 12. Facebook Presence: Analysis & ROI Facebook Promotion RevenueVisits of Facebook’s promotion: 7.663 Set-upTotal revenue of reservations with promotional code: 78.287 €Reservations with promotional code: 45 Launching Sponsoring Analysis & ROI Media Coverage Production costs: 50.000 € Yearly maintenance: 5.000 € + Ad- Campaigns & Sponsor Stories 30.000 €@socialtrav ,#STM2012
  • 13. Facebook Presence: Media Coverage Set-up Launching Sponsoring Analysis & ROI Media Coverage@socialtrav ,#STM2012
  • 14. What does PayTouch do? You are unique and now your fingerprints will open up a new world of possibilities PAY ACCESS LOYALTY @socialtrav ,#STM2012
  • 15. PayTouch at Ushuaïa @socialtrav ,#STM2012
  • 16. How can you be a member? In Person Enrollment-PC On-line Personal computer connected to PT-terminal https://www.pay-touch.com/signup Includes PayTouch Enroll-PC software Enrollment- Station Exclusive Enrollment Point Allows user self-registration @socialtrav ,#STM2012
  • 17. The social media opportunity @socialtrav ,#STM2012
  • 18. The new PayTouch&Facebook Pods ADDED TECHNOLOGY NEW FEATURES - Post on your Facebook wall HD CAM + Flash light - Take and share pictures - Facebook Places Check-in FB Presence Integration - All with your fingertips… @socialtrav ,#STM2012
  • 19. Paytouch Facebook Pods@socialtrav ,#STM2012
  • 20. The Ushuaïa Tower@socialtrav ,#STM2012
  • 21. Paytouch Facebook Pods at the WTM Explore and try this new technology@socialtrav ,#STM2012
  • 22. With thanks to our partners