STM miquel alabern catalunya

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Miquel Alabern's Instagram blog trip presented at WTM Social Travel Market

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STM miquel alabern catalunya

  1. 1. From blogtrip to instagramtrip:the #catalunyaexperienceMiquel Alabern- Promotion DirectorCatalan Tourist Board
  2. 2. BARCELONA
  3. 3. 1st BLOGTRIP 2009
  4. 4. 1st INSTAGRAMTRIP 2012
  5. 5. Why Instagram? •First mobile social network in the world •Best app for Iphone in 2011 •100 million users •4000 million pictures uploaded •5 million pictures a day uploaded •575 “likes” per second •81 comments per second •.... •And last but not least: •“Instagram users tend to be young and well paid” •“A Picture is Worth a Million Words”
  6. 6. 447 pictures uploaded471.153 likes17.855 comments31 “Populars”
  7. 7. Contest in Instagram #catalunyaexperience•Dates: June 26th- September 2nd•Pictures into one of these categories: 1. Catalonia and the Mediterranean Sea 2. Catalonia, inland and the Pyrenees 3. Catalonia, a land of contrasts 4. Barcelona 5. Catalonia, a land steeped in history 6. Catalonia, a land of cuisine 7. Catalonia, a land of creativity 8. Catalonia, a land of traditions•48.056 pictures uploaded with #catalunyaexperience•Exhibition with the best 240 pictures in the city centerof Barcelona (October 5th- November 18th)
  8. 8. Thank You! Miquel Alabernmalabern@act.cat

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