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STM miquel alabern catalunya

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Miquel Alabern's Instagram blog trip presented at WTM Social Travel Market

Miquel Alabern's Instagram blog trip presented at WTM Social Travel Market

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  • 1. From blogtrip to instagramtrip:the #catalunyaexperienceMiquel Alabern- Promotion DirectorCatalan Tourist Board
  • 2. BARCELONA
  • 3. 1st BLOGTRIP 2009
  • 4. 1st INSTAGRAMTRIP 2012
  • 5. Why Instagram? •First mobile social network in the world •Best app for Iphone in 2011 •100 million users •4000 million pictures uploaded •5 million pictures a day uploaded •575 “likes” per second •81 comments per second •.... •And last but not least: •“Instagram users tend to be young and well paid” •“A Picture is Worth a Million Words”
  • 6. 447 pictures uploaded471.153 likes17.855 comments31 “Populars”
  • 7. Contest in Instagram #catalunyaexperience•Dates: June 26th- September 2nd•Pictures into one of these categories: 1. Catalonia and the Mediterranean Sea 2. Catalonia, inland and the Pyrenees 3. Catalonia, a land of contrasts 4. Barcelona 5. Catalonia, a land steeped in history 6. Catalonia, a land of cuisine 7. Catalonia, a land of creativity 8. Catalonia, a land of traditions•48.056 pictures uploaded with #catalunyaexperience•Exhibition with the best 240 pictures in the city centerof Barcelona (October 5th- November 18th)
  • 8. Thank You! Miquel Alabernmalabern@act.cat

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