Behind the Scenes: WildJunket Magazine WTM - Social Market 2012 Nellie Huang Alberto Molerowww.wildjunket.com
Who are we?• Started WildJunket.com in 2008 – ranked one of the top travel blogs• Branched out into travel writing – contributed to several magazines• Launched WildJunket Magazine – a new product created based on our passion for travel and new media www.wildjunket.com
What is WildJunket Magazine About?• Digital flipbook magazine for iPad and tablet device readers• Long-form travel narratives with a storytelling element• Interactive multimedia (videos and links)• Available on Zinio, Magzter and our iOS app
Why A Digital Magazine?• To expand beyond the website• To package and deliver our content in a more creative way• To interact with readers on a different scale• Right time, right audience “(New York, 2011) Affinity’s American Magazine Study reports that more than 100 million magazine readers – or 54% of the total magazine reading population – are now accessing magazine content and advertising in digital form.”
Skills Needed for Magazine Production• Editorial/ writing experience• Marketing skills• Contacts• An eye for photography• Software knowledge• Graphic design
Building Our Team• Network of writers/bloggers• Making connections via TravMedia, Media Bistro, Writers.com, and social media• Editorial assistant• Sales executive• Interns www.wildjunket.com
Beyond PublishingOur job is not done afterpublishing.•Marketing plan – giveaways,reviews, press releases, socialmedia•Establishing contact withpotential advertisers•Managing our subscribers•Creating more products to keepreaders interested
What’s Next?•New website dedicated to the magazine, so ourmagazine content reaches more audience www.wildjunketmagazine.com•FREE magazine distribution to newsletter subscribers•Publishing on Kindle and Barnes&Noble•More products such as photography ebook series
Contact informationWhere to find us: email@example.com www.wildjunket.com facebook.com/wildjunket twitter.com/wildjunket
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